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The Bridal Event, Inc.

The Bridal Event, Inc. We’re your one-stop wedding destination. Shop our collection of gowns, suits, tuxedos, and more. W Welcome to the Bridal Event! We are the largest bridal store in Wisconsin.

Locally owned and operated for over 25 years. Open BY APPOINTMENT Monday through Saturday. Stop in and see the great selection of bridal gowns, bridesmaids dresses, mother of the wedding gowns. Many other wedding related accessories are available in store, such as; jewelry, headpieces, veils, shoes and much more! We have the largest in store display of tuxedos in the Fox Valley. Make sure to ask a

Locally owned and operated for over 25 years. Open BY APPOINTMENT Monday through Saturday. Stop in and see the great selection of bridal gowns, bridesmaids dresses, mother of the wedding gowns. Many other wedding related accessories are available in store, such as; jewelry, headpieces, veils, shoes and much more! We have the largest in store display of tuxedos in the Fox Valley. Make sure to ask a

Operating as usual

Congratulations to Aubree on finding her dream bridal gown! What a beautiful day to say yes with such a great group of l...
05/07/2022

Congratulations to Aubree on finding her dream bridal gown! What a beautiful day to say yes with such a great group of ladies!

04/29/2022
04/26/2022

Girls just wanna have fun ❤️

Photos from The Bridal Event, Inc.'s post
04/26/2022

Photos from The Bridal Event, Inc.'s post

What do you think of this classic ball gown with the square neckline? Let us know in the comments!
04/26/2022

What do you think of this classic ball gown with the square neckline? Let us know in the comments!

Sleek, structured and simply #stunning 😍✨ Flavia, Style 5975 🤍 https://bit.ly/Flavia_5975

04/22/2022
Happy Anniversary Kaylee Kulhanek and Willy Kulhanek
04/20/2022

Happy Anniversary Kaylee Kulhanek and Willy Kulhanek

04/20/2022
04/15/2022

Sassy……Flirty…..Elegant…..classy….
What kind of bridesmaids style are you?
So many styles to choose from!
Morilee by Madeline Gardner

04/14/2022

Looking for your dream prom gown? Look no further! The Bridal Event has TONS of prom options for you, in a variety of shapes, colors, and sizes!

04/14/2022

Featuring our newest Casablanca gown, "Olivia"on our latest Tik Tok! If only you could see how much she truly sparkled ✨

#tiktok #tiktoktrend #bridalgown #bridetobe #wisconsinbride #wisconsinbridetobe #midwestbride #midwestisbest #sparkle

Mori Lee's Rhapsody Collection is live on their website!! Here are some of our first-look favorites! What do you think?!...
04/13/2022

Mori Lee's Rhapsody Collection is live on their website!! Here are some of our first-look favorites! What do you think?! 😃

04/11/2022
Which one would you pick?! We choose #1!
04/05/2022

Which one would you pick?! We choose #1!

1,2,3 or 4? 💭 Which of these #AllureBridals gowns suits your aisle style? ⤵️

1. Allure 9859
2. Allure 9864
3. Allure 9852
4. Allure 9851

Discover your dream wedding dress at AllureBridals.com

#allure #bridal #bride #bridetobe #weddinginspiration #isaidyes #engagement #bridalstyle #bridalfashion

Our newest bridal gown in store, Jasmine's T242011! Beautiful bishop sleeves, sultry deep v-neck and open back, with per...
04/01/2022

Our newest bridal gown in store, Jasmine's T242011! Beautiful bishop sleeves, sultry deep v-neck and open back, with perfectly matched floral applique! Call to schedule an appointment to try on this beautiful gown!

03/29/2022

Follow us on Tik Tok and Instagram for some fun bridal gowns, tips, and more! Stay tuned for more excitement!

03/28/2022

PROM WALK-INS
Welcome all week
10am-6pm

One of our favorite classic yet sexy Mother of the Wedding dresses! Available in 16 colors
03/25/2022

One of our favorite classic yet sexy Mother of the Wedding dresses! Available in 16 colors

Celebrating #nationalpuppyday the only way we know how...snuggling our pretty pups!
03/23/2022

Celebrating #nationalpuppyday the only way we know how...snuggling our pretty pups!

03/19/2022
Gorgeous in green 💚 Mori Lee's Moss has been our favorite color recently! #morileeofficial #morileebridesmaid #bridesmai...
03/18/2022

Gorgeous in green 💚 Mori Lee's Moss has been our favorite color recently!

#morileeofficial #morileebridesmaid #bridesmaids #bridesmaiddress

Nothing warms the heart quite like photos of your grandparents when they were young ❤ Check out this photo of our consul...
03/10/2022

Nothing warms the heart quite like photos of your grandparents when they were young ❤ Check out this photo of our consultant Izzy's grandparents on their wedding day! Do you have your grandparents wedding photos? Share them below!

What’s your opinion on men’s formal pant length?
03/09/2022

What’s your opinion on men’s formal pant length?

✨ New In Store✨ Jasmine Bridal Couture Style T242010 has arrived! This simple A Line chiffon skirt and beautiful appliqu...
03/02/2022

✨ New In Store✨ Jasmine Bridal Couture Style T242010 has arrived! This simple A Line chiffon skirt and beautiful applique has us with heart eyes all around 😍

Schedule an appointment to come try her on - we still have some availability for this Saturday, March 5th! Give us a call, we'd love to work with you!

Whitney and Kirk elopement photos are breathtaking! Whitney made the most beautiful bride in her Mori Lee gown! Help us ...
02/28/2022

Whitney and Kirk elopement photos are breathtaking! Whitney made the most beautiful bride in her Mori Lee gown! Help us congratulate the newlyweds! 🥰

#morilee #morileeofficial #morileebride #morileebridal #dresscometrue

Photos from Jasmine Bridal's post
02/26/2022

Photos from Jasmine Bridal's post

''To love someone means, in rain or in shine''
02/18/2022

''To love someone means, in rain or in shine''

Photos from Kwik Trip's post
02/17/2022

Photos from Kwik Trip's post

Mom is sure to stun the guests on your big day is this new-in-store Jasmine gown. Available in 18(!) gorgeous stretch il...
02/02/2022

Mom is sure to stun the guests on your big day is this new-in-store Jasmine gown. Available in 18(!) gorgeous stretch illusion colors, and the ever so flattering ruching that we always love! Call to set up an appointment and try this beautiful gown on!

We would like to congratulate Nicole on saying YES to her dress!! Savannah and Bella had a fabulous time working with yo...
01/27/2022

We would like to congratulate Nicole on saying YES to her dress!! Savannah and Bella had a fabulous time working with you and your group of lovely ladies! We can't wait to see her dress when it comes in!

Address

2415 N Richmond St
Appleton, WI
54911

Telephone

(920) 730-8320

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Comments

Highly recommend! Huge shout out to the staff and dress selection. Our consultant was amazing. This was our third place and by far best experience. We will be returning to make our final purchase! Thank you! ❤️💍👰🏻💒 🥂
Very impressed with the Bridal Event tonight. Keep up the good work!
The formal event was awesome. They had a big selection of tux’s to choose from. Anna and Sade made the experience of finding a tux for my date super simple and stress free. Not only that but they were very welcoming and positive people. 10/10 recommend coming here to find your  tux’s. I’m Very pleased. 
We had an emergency. We lost the tie for the back of the Maid of Honor's dress(which was purchased at a different retailer). After calling The Bridal Event, not only did they have two colors for us - they were sympathetic to the situation and offered them free of charge!!! Top notch people all the way! Thank you The Bridal Event!!!!!
A huge thank you for all the wonderful women at the bridal event and finding this gorgeous wedding dress for my day!!!! ::photography credit Trinity Rose
Was looking for something amazing and Brandi was such a great help even though they were understaffed. Very happy about the customer service and her willingness to help as much as she could. Great experience!
My amazingly perfect Morilee gown! 😍 Thank you to the awesome team at The Bridal Event for making my dream come true last weekend.
Thank you to The Bridal Event, Inc. and The Formal Event!! Pics of my wedding dress yet to come...but these Gangster Themed tuxes were EVERYTHING on our wedding day!!!! THANK YOU ANNA AND LISA - YOU BOTH WERE ABSOLUTELY AMAZING TO WORK WITH!!!! 5 stars ❤️⭐⭐⭐⭐⭐❤️
Lisa thanks for helping me find the perfect dress and veil! ❤️
Thank you for everything! My dress is perfect! You all do a wonderful and amazing job! 😁😁😀😀
Thank you for helping me feel like a princess on my wedding day! Everyone was surprised I found this dress in the area. So beautiful. Thank you 💖💖💖💖👰
I had a great time at the bridal event today! Thanks for all the help finding my perfect dress :)