Pure Bridal

Pure Bridal We specialize in dresses that fit seamlessly with our customers' bodies, offering sizes ranging from 2 to 34. And that’s not easy to do!!
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The Midwest Bride wants to look and feel beautiful on their wedding day, wants to try on dresses in sizes that “fit” from the top designers in the wedding industry... and also have fun while doing it! But that was easier said than done, so in January 2012, Rita, owner, and her sister, Kayse, opened Pure Bridal. With a beautiful selection of over 700 wedding gowns in sizes 2-34, Pure Bridal is the

ideal space for brides to find the gown that gives them the feels. The large mirrors, spacious fitting rooms, and personal seating areas add to the aesthetic of the shop. Guests create a cozy environment to makes each appointment enjoyable. With a variety of designers, Pure Bridal has all of the latest trends in bridal fashion, a wide variety of colors available and can even help brides order custom gowns or materials for the bride to have custom options added to make their dress unique. From boho to classic, long sleeves to sweethearts, or fit-n-flairs to ball gowns, Pure Bridal has it all!! Bridal gowns are not the only things to be found at Pure Bridal. They also offer bridesmaid dresses, headpieces, veils, garters and jewelry. Pure Bridal has won “Best of Bridal” from The Knot so many times, they are in The Knot’s “Hall of Fame” and has won 1st Place in Weddings Gowns and Accessories from the Central Iowa Wedding Choice Awards multiple years. Pure Bridal strives to give each bride a fun, relaxed, 5-Star experience with amazing customer service throughout the entire process. At Pure Bridal, appointments are required. The Personal Stylists will work one-on-one with each guest during their appointment to ensure the guest has the best experience. Click on “Request Your Appointments” at www.PureBridalIowa.com to request your appointment today!!

The corset boning, the plunge V-neck, the endless sparkle... we're completely obsessed.🥹 Dress: Hannah ...
06/19/2026

The corset boning, the plunge V-neck, the endless sparkle... we're completely obsessed.🥹

Dress: Hannah

06/17/2026

Show stopping! Esme. Baby's got back!! 😍😍😍

Dress: Esme

06/17/2026

Evie Young has done it again with their beautiful dress GIA. Book an appointment and try her on today!

06/12/2026

Oh my gosh. This babe just arrived! Meet Hudson. 😍😍😍

Dress: Hudson

“Getting Married” season is here!! Katy was such a joy to work with and an absolute beauty in her Essense of Australia w...
06/11/2026

“Getting Married” season is here!! Katy was such a joy to work with and an absolute beauty in her Essense of Australia wedding dress on her big day!!

Dress: West

We cannot tell you the joy it brings us to see our Pure Bridal Brides on their wedding day!! Sarah was so much fun to wo...
06/11/2026

We cannot tell you the joy it brings us to see our Pure Bridal Brides on their wedding day!! Sarah was so much fun to work with. She had a vision and we helped her bring it to life- with the alteration help of KN Custom Sewing. Such a beautiful bride!!

Clean. classic. dangerously pretty.Dress: Lindy
06/05/2026

Clean. classic. dangerously pretty.

Dress: Lindy

06/04/2026

Will you be sprinting down the aisle like our stylist Rowan?!! If so you need a dramatic veil from Pure Bridal!

For the bride whose vibe is “quiet luxury but still the hottest person in the room.”Dress: Lissy
06/04/2026

For the bride whose vibe is “quiet luxury but still the hottest person in the room.”

Dress: Lissy

Address

306 S 16th Street
Ames, IA
50010

Opening Hours

Monday 11am - 5pm
Wednesday 11am - 5pm
Thursday 11am - 7pm
Friday 11am - 5pm
Saturday 9am - 6pm
Sunday 11am - 5pm

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