Frew's Bridal & Formal Wear

Frew's Bridal & Formal Wear Frew's Bridal & Formal Wear Frew’s Bridal offers more than three decades of bridal industry expertise to our brides and bridal parties. Louis, Missouri.

We’re a family owned and operated full-service bridal salon that continues to thrive and grow, now located in 15,000-square-foot, beautifully restored building in historic downtown Alton, Illinois, just 20 miles from St. The salon itself -- complete with an elegant bridal fitting room area fitted with pedestals, ornate mirrors and a seating area for family and guests -- is one of the five largest

in the country, boasting an in-store inventory of nearly 1,000 bridal gowns as well as an extensive selection of designer bridesmaid, mothers, homecoming and prom dresses. But beyond a remarkable space and truly exquisite dresses, we’re most proud of our highly-trained and personally invested staff, all of whom share one simple goal – to give our brides the ultimate bridal experience, and help them find the dress of their dreams.
618-433-8747

🌟HUGE SALE ALERT at Frew's Bridal!🌟💍Bridal & Prom Dresses - Now 50% OFF! 💃Calling all Brides-to-be and prom queens! ✨It'...
04/18/2025

🌟HUGE SALE ALERT at Frew's Bridal!🌟
💍Bridal & Prom Dresses - Now 50% OFF! 💃

Calling all Brides-to-be and prom queens! ✨
It's your moment to shine - for HALF the price! We're clearing out our beautiful designer gowns at 305 Piasa Street in Downtown Alton to make room for fresh new arrivals. That means YOU get 50% OFF our entire selection of bridal and prom dresses! 😍

Whether you're walking down the aisle or making a grand entrance at prom, we have the dress to make your moment unforgettable. Styles are limited and once they're gone, they're GONE!

Tag your besties, grab your mom, and come say YES to your dream dress, on sale now at Frew's Bridal!

👇Drop a 🩷 if you're coming the week!

💫 DRESS TO INDULGE 💫Feel confident. Feel radiant. Feel unforgettable.✨ At Frews Bridal in Alton, Illinois, we believe e...
03/29/2025

💫 DRESS TO INDULGE 💫
Feel confident. Feel radiant. Feel unforgettable.✨
At Frews Bridal in Alton, Illinois, we believe every woman deserves a dress that makes her glow from the inside out. From modern elegance to timeless romance, we have the one waiting just for you.

👗Come find your dress today!
📍 305 Piasa St. Alton, IL 62002
📞 walk-in welcome or call to book your appointment!

Your dream dress is waiting at Frew's Bridal in downtown Alton, Illinois. Whether you're shopping for prom, pageant, or ...
03/29/2025

Your dream dress is waiting at Frew's Bridal in downtown Alton, Illinois. Whether you're shopping for prom, pageant, or your perfect wedding day, we're here to help you shine. 💙

👗Find your dress today at:
📍305 Piasa Street, Alton, IL
📞Call us or stop by - we'd love to meet you!

03/21/2025

Prom Tuxedos starting at $115!Only at FREWS BRIDAL!

🌟LIMITED-TIME SALE!🌟Brides-to-be, your dream wedding look isn't complete without the perfect accessories!✨💍For a limited...
03/18/2025

🌟LIMITED-TIME SALE!🌟
Brides-to-be, your dream wedding look isn't complete without the perfect accessories!✨
💍For a limited time, enjoy 50% OFF all bridal accessories!💍
Add that extra touch of elegance and sparkle to your gown with our stunning collection of beaded and crystal belts.
👰‍♀️Whether you're looking for a subtle shimmer or a bold statement piece, we've got the perfect finishing touch for your big day!
📍 Shop now at Frew's Bridal, 305 Piasa Street, Alton, IL
Hurry in while supplies last!
Tag a bride-to-be who needs this deal! 🩷

CLASSIC. MODERN. STYLISH.Your Wedding, Your Suit - at a Price You'll Love!👔Tuxedo Rentals Starting at Just $115!👔Looking...
03/12/2025

CLASSIC. MODERN. STYLISH.
Your Wedding, Your Suit - at a Price You'll Love!

👔Tuxedo Rentals Starting at Just $115!👔

Looking sharp has never been easier (or more affordable). Whether you're a groom, groomsman, prom-goer, or attending a special event, Frew's Bridal has the perfect suit for you.

✨Classic Styles.
✨Modern Fits.
✨Affordable Prices.

Located in the heart of Alton, Illinois, we're proud to serve the Riverbend communities with top-quality formalwear and exceptional service.

Visit us at Frew's Bridal, 301-305 Piasa, Street, Alton, Illinois
📞 Call to book your fitting today: 618-433-8748

Tag someone who needs a suit upgrade!⬇️

👗YOUR FAIRYTALE DRESS FOR HALF THE PRICE!From modern chic to elegant lace, find the dress that makes your heart skip a b...
03/12/2025

👗YOUR FAIRYTALE DRESS FOR HALF THE PRICE!
From modern chic to elegant lace, find the dress that makes your heart skip a beat - for 50% off! Visit Frew’s Bridal & say “I do” to savings!

💬TAG A FRIEND WHO NEEDS A FORMAL LOOK! Know someone getting married or going to prom? Tag them & let them know Frew's is...
03/12/2025

💬TAG A FRIEND WHO NEEDS A FORMAL LOOK! Know someone getting married or going to prom? Tag them & let them know Frew's is offering 50% off!

10/26/2024
New arrival size 12!
09/11/2024

New arrival size 12!

Address

305 Piasa Street
Alton, IL
62002

Opening Hours

Monday 11am - 6pm
Thursday 11am - 6pm
Friday 11am - 5pm
Saturday 10am - 4pm

Telephone

+16184338747

Website

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Our Story

Frew’s Bridal offers more than four decades of bridal industry expertise to our brides and bridal parties. We’re a family owned and operated full-service bridal salon that continues to thrive and grow, now located in 30,000-square-foot, beautifully restored building in historic downtown Alton, Illinois, just 20 miles from St. Louis, Missouri. The salon itself -- complete with an elegant bridal fitting room area fitted with pedestals, ornate mirrors and a seating area for family and guests -- is one of the five largest in the country, boasting an in-store inventory of nearly 1,000 bridal gowns as well as an extensive selection of designer bridesmaid, mothers, homecoming and prom dresses. Erin Frew’s eye for fashion and style truly reflects the boutique, as she hand picks gowns from an array of emerging designers to prestigious fashion forward brands. With that in mind, you will be sure to find something for almost everyone. But beyond a remarkable space and truly exquisite dresses, we’re most proud of our highly-trained and personally invested staff, all of whom share one simple goal – to give our brides the ultimate bridal experience, and help them find the dress of their dreams. At Frew’s the atmosphere is vibrant, lively, and one you will never to forget.