ICreate Productions

12/02/2025

Closing the show the right way 👌🏽

— straight from Buffalo, New York — delivered a sport-street collection that hit with intention, edge, and pure presence.

He’s been family to us for a minute… and this finale proved exactly why 🔥

🎥:

11/27/2025

A little pre-holiday glow 🌟

brought her signature mix of movement, confidence, and sun-ready silhouettes to the Sweat N’ Style stage.

Thankful for her ongoing presence in our creative family! 🫶🏽

🎥:

11/26/2025

Kicking off the day with our Fitness Influencer showcase🔥

Big thanks to every creator who stepped out to represent their gyms, brands, and communities with us on the Sweat N’ Style stage.

Styled in looks by and “Haute Messes in Dresses”

In the spirit of giving, we’re grateful for the energy, the partnership, and the patience as we continue rolling out these moments.

🎥:

11/25/2025

Keeping the heat coming 🔥

Next up in our Sweat N’ Style drop: — one of our two local spotlight athletic brands this year.

Winter’s cold, but the community isn’t.
Appreciate the continued patience as we roll out the moments you deserved. Week of heat. Full motion 🌀

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11/24/2025

That winter weather pulled up, so we’re returning the favor with some heat 🔥

Sweat N’ Style was too hot not to share, even when life got loud, so we’re finally releasing the moments we owed you.

Huge thank you to the fashion + fitness community, and to our first featured designer, , for the patience and partnership. In the spirit of giving, we’re dropping a full week of heat and getting back in motion. Let’s get back to work 📸

🎥:

06/19/2025

Are you ready for the runway takeover? 🔥

This Saturday, Sweat N’ Style brings the heat with a lineup of fierce designers, fitness brands, and bold boutiques—all strutting their looks on a 50+ foot runway that stretches from inside Frog Alley Brewing all the way onto the patio. 👟✨

Fashion meets fitness like never before.

🎤 The designers are ready.
👗 The looks are bold.
📸 The runway is massive.

Are YOU ready?

06/18/2025

From campus hustle to kingdom mindset 👑

Founded by three collegiate athletes, novus.athletics is more than a brand—it’s a movement built on perseverance, purpose, and power.

Their mantra “Claim Your Crown” isn’t just a phrase—it’s a call to rise above and step fully into your greatness.

Catch NOVUS hitting the runway this Saturday at Sweat N’ Style fashion show and experience what it means to wear purpose. 🏁🔥

06/18/2025

06/17/2025

🔥 Local Spotlight 🔥

We’re bringing purpose, power, and performance to the runway with — a movement redefining athleisure with strength and style. 💪✨

From workouts to weekends, this brand is all about showing up as your strongest self.
Catch them hitting the Sweat N’ Style runway in just a few days! 🖤👟

06/11/2025

Defying gravity before the runway lights up ✨

Catch .yssa soaring, spinning, and serving strength at the Sweat N’ Style pre-show - where strength meets fashion.

Don’t be late... you might miss the magic!

TICKETS ON SALE NOW!