26/08/2026
Today, Cologne becomes the center of the global gaming industry.
Gamescom 2026 opens its doors from August 26 to 30, bringing together more than 1,600 exhibitors from 67 countries across 233,000 m² of exhibition space. This year, the venue is fully booked for the first time in the event’s history.
But what interests us goes beyond gaming.
Events of this scale show where exhibitions and live experiences are heading.
Global brands will compete not only for visibility, but for attention. Through live shows, interactive environments, product experiences and digital extensions, exhibition spaces increasingly have to become destinations in their own right.
For us, that is what makes Gamescom worth watching from an event perspective.
How will brands turn 233,000 m² of exhibition space into experiences people actually want to enter, explore and remember?
We’ll be watching.