12/01/2026
草山好土氣 品牌識別設計
「草山好土氣」以「農藝新浪潮」為核心精神，作為陽明山生活文化據點的識別與品牌核心。
視覺設計從巫雲山莊的環境敘事展開：草山地景、老屋質地、田埂肌理與山光日月構成的生活風景，轉化為幾何與手繪並行的語言，象徵農業與文化在當代並行的面貌。
設計概念
標誌以「山」為題、以「屋」為心，凝縮草山的地貌特徵與老屋文化的根基；搭配日（月）光的圓形符號，象徵生命循環、時間流動與土地的再生力。
整體圖形以當代幾何構成維持秩序感，而筆觸、色塊與線條仍保留手感溫度，形成「新與舊」「自然與文化」相互並存的視覺語境。
Grassy Hill Living Brand Identity Design
Grassy Hill Living is rooted in the idea of a “New Wave of Agrarian Culture,” forming the identity of a lifestyle and cultural hub in Yangmingshan.
Inspired by the surroundings of Wuyun Mountain Villa, the visual system draws from Grass Hill’s landscape, old-house textures, farmland patterns, and shifting light. These elements are translated into a hybrid language of contemporary geometry and hand-drawn expression, reflecting the coexistence of agriculture and culture today.
The logo centers on the mountain form with the house at its core, paired with sun and moon motifs to suggest cycles of time, life, and land regeneration. Clean geometric structure is balanced with tactile details, creating a visual dialogue between nature and culture, tradition and the present.
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