SMS GROUP

03/06/2026

SMS GROUP X Dornbracht｜當品牌哲學化為體驗，空間便不再只是空間

德國當代（Dornbracht）上海旗艦店開幕盛典，由 SMS GROUP 全程策劃與執行。我們打造的不僅是一場開幕活動，更是一套完整的品牌體驗系統。
透過策略規劃、空間敘事與沉浸式互動設計，我們將德系工藝與當代美學轉譯為可被感知的品牌旅程，讓每位來賓在體驗中理解品牌、認同品牌，並與品牌建立情感連結。
這不只是一次開幕，更是品牌價值的精彩落地。

The grand opening of the Dornbracht Shanghai Flagship Store was conceptualized and executed from start to finish by SMS GROUP. Moving beyond a conventional launch event, we engineered a comprehensive brand experience ecosystem.
Through strategic planning, spatial storytelling, and immersive interactive design, we translated German craftsmanship and contemporary aesthetics into a tangible brand journey. This curated experience allowed every guest to truly understand, resonate with, and forge an emotional connection to the brand.
This was far more than an opening ceremony—it was the definitive realization of brand value.

19/05/2026

三日賽道盛宴，SMS GROUP 極限操盤！

首度震撼亮相的Golf R Grey Shadow特仕車與98台福斯性能車熱血集結！SMS GROUP緊扣「Double the Power, Triple the Emotion」核心，透過51圈賽道極速體驗、578圈引導試駕與1,169體驗人次，將Volkswagen性能馳騁嘉年華打造成速度與情感飆升的熱血盛典。
突破賽道場地限制，打造沉浸式車輛展演；品牌車隊賽道巡禮，完美詮釋「Love Brand」精神；從無到有實現台灣首場賽道晚宴，為經銷商、媒體與新車主帶來前所未有的體驗。面對時間與場地的極限挑戰，SMS GROUP以豐富內容、緊湊節奏與精彩創意，刷新台灣賽道活動天花板。
感謝客戶的信任，SMS GROUP用專業將每一個不可能，化為現場的熱血沸騰！

Making its stunning debut, the Golf R Grey Shadow special edition led a powerhouse lineup of 98 Volkswagen performance vehicles. Grounded in the core theme of "Double the Power, Triple the Emotion," SMS GROUP curated 51 laps of taxi rides and 578 laps of guided lapping, welcoming 1,169 participants to transforming the Volkswagen Performance Festival into an adrenaline-fueled celebration of speed and passion.
Defying track venue limitations, we created an immersive car show. The brand’s convoy parade perfectly embodied the "Love Brand" spirit, while Taiwan's first-ever, from-scratch trackside gala dinner delivered an unprecedented experience for dealers, media, and new owners. Facing extreme time and logistical challenges, SMS GROUP pushed the boundaries of track events in Taiwan through rich programming, seamless pacing, and sheer creativity.
We extend our gratitude to our client for their trust. With uncompromised professionalism, SMS GROUP turned the impossible into pure, trackside adrenaline!

主辦單位｜Volkswagen Taiwan
活動承辦｜SMS GROUP
活動監製｜Charlie Chen, Sandia Chiu
專案總監｜Sunny Liu
設計總監｜Alan Cheng, Silence Wen
工程總監｜Dicky Tai
執行統籌｜Sandra Shih, April Chang, PinChia Liu
空間設計｜Skylar Lin
平面設計｜Ian Ho
製作執行｜Kevin Lin, Sophia Chen, Vivian Chiu, Ash Lin, Carly Shih, Claire Shih, Krystal Ku, Ricky Han, Wythe Wu, Bryan Feng, Lina Wang, Allen Lin, A Yi, Cong Ying
燈光設計｜Dennis Che
舞台導演｜Joyce Wu
控台導演｜Mia Lin
影像製作｜Kuan Chiang, Cian-Cian Huang, Claire Shih, Ryan Tu, Lin Zhi An, Wang Sih Ting
車手統籌｜Jay Chen
演出車手｜Jay Chen, Steven Lin, Saxo Yang, Daniel Hsieh, Jack Hsu, Ryan Chiu, Du Hong, Jerry Hsiung
試駕教練｜Jay Chen, Steven Lin, Saxo Yang, Daniel Hsieh, Jack Hsu
攝影統籌｜Joseph Chou, Ian Hsu
動態攝影｜Joseph Chou, Jeffrey Chung, ERCYN Chiu, Kai Huang, Geez Lin, Alan Yu
平面攝影｜Ian Hsu, Ethan Sun, Alex, Ernie Don
演出統籌｜Fiona Chen, Chumi Liao
演出舞者｜Ranny Liu, Yee Yang, Forrest Saint, A-Shin Lin, Leona Teng, Lily Kao, Tien Mou
演出鼓手｜Liao Chen Fu, Shih Feng Lin, Sih Yu Chen, Jeng-Heng Chuang
餐飲統籌｜Mia Gao
禮品製作｜Lorraine Huang

14/05/2026

2026 Mercedes-Benz品牌日

跨越 140 年傳奇，從經典 S 級到全新 GLC 純電，Mercedes-Benz始終在定義每個時代的豪華。

Celebrating a 140-year legacy, from the iconic S-Class to the all-new electric GLC, Mercedes-Benz continues to redefine luxury for every era.

Leading Agency：OSK
Event Operations：SMS GROUP

06/05/2026

從認知到渴望：SMS GROUP的沈浸式策略閉環

SMS GROUP 以「情緒引導認知，體驗促成決策」為策略核心，為上汽大眾 ID.ERA 9X 上市預購會構建了一場沈浸式心理轉化歷程。

整體發佈會流程涵蓋「序廳初見、發佈共鳴、體驗深耕」三大階段，透過多維度敘事層層遞進，深度塑造「滿級旗艦」的價值內涵。從踏入序廳的那一刻起，嘉賓便進入了我們預設的心理階梯——從初步認知、產生信賴，最終轉化為極致渴望。

這不只是一場實體發布會，我們更在多個環節中預埋社群話題，無縫串連新媒體聲量。精準整合線上引流與線下實體轉化，全面助推上汽大眾 ID.ERA 9X 上市的整體效能。

SMS GROUP places "Emotion-Led Perception, Experience-Driven Decision" at the core of its strategy, crafting an immersive psychological transformation journey for the SAIC Volkswagen ID.ERA 9X pre-order launch.

The launch event is structured into three pivotal phases: The Prelude (Foyer), The Resonance (Launch), and The Immersion (Deep Dive). Through multi-dimensional storytelling, we progressively reinforce the value proposition of the "Ultimate Flagship." From the moment guests step into the foyer, they ascend a curated psychological ladder—moving from initial awareness to established trust, and ultimately, to intense desire.

More than just a physical event, we have embedded social-driven touchpoints throughout the experience to seamlessly integrate with new media ecosystems. By bridging online traffic with offline conversions, we effectively amplify the total launch impact for the SAIC Volkswagen ID.ERA 9X.

30/04/2026

從2001年開始，SMS GROUP用四分之一個世紀證明：卓越，從來沒有邊界。
這一次，我們不談案例，談「連結」。
不論你是長期關注我們的老友，還是初次交集的靈魂——只要你對生活有熱情、對美學有追求，你就是我們在尋找的同行者。

🗝️ 馬上領取｜SMS GROUP 25週年紀念禮
🔥 立即動員｜點擊首則留言立刻領取！

這份禮物，象徵著打開你我之間的連結。我們希望能將這份心意，送給追求卓越的你。
活動截止：2026.05.10
參與對象：所有人皆可參加
溫馨提醒：如先前已填寫過問卷，則無需重複填寫，我們會為您妥善安排。

SMS GROUP 25th Anniversary
因為有你，與有榮焉。

Since 2001, SMS GROUP has spent a quarter-century proving that excellence knows no bounds.

This time, we’re moving beyond past achievements to focus on what truly matters: "Connections."

Whether you are a long-time friend or a kindred spirit meeting us for the first time—if you carry a passion for life and an eye for aesthetics, you are the companion we’ve been looking for.

Click the first comment to claim your exclusive gift NOW!!!
This gift symbolizes the bridge between us. It is our way of sharing our gratitude with those who, like us, never settle for anything less than extraordinary.

If you have already completed the survey, there is no need to resubmit. Your spot is already secured.

SMS GROUP 25th Anniversary
Honored to have you with us.

27/04/2026

破譯流量密碼：SMS GROUP 如何極大化發佈會的邊際效應？

這是一場從現場出發、在社群發酵的內容策略。當 Netflix《百萬人推理》上線派對成功跨越實體場域限制，觸發線上的二次曝光與滾動式討論時，影響力才真正開始轉化為品牌聲望。
SMS GROUP 深刻洞察社群生態，以影集關鍵元素「巴巴女巫」作為敘事誘因，將現實中的沉浸式互動精準轉換成具備高度分享價值的社群素材。我們不僅設計體驗，更埋下引信，誘導參與者在參與過程中自然產製內容並主動在網路進行二次創作，實現從線下到線上的無縫擴散。
將感官體驗轉化為社交貨幣、話題不斷滾動式放大，這就是 SMS GROUP 為品牌創造的極致邊際效應——讓活動不只是瞬間的煙火，而是持續延燒的社群火種。

This was more than just a physical gathering; it was a content strategy that started on-site and ignited across social media. When the launch party for Netflix’s The Million-Follower Detective successfully broke through physical boundaries—triggering a wave of digital exposure and compounding discussions—that was the moment influence truly evolved into brand prestige.
With a deep understanding of social ecosystems, SMS GROUP leveraged the series' key element, "Baba Witch," as a narrative hook. We transformed real-life immersive interactions into high-value "social assets" designed for sharing. We don't just design experiences; we plant the fuse. By encouraging attendees to naturally create and share content, we achieved a seamless transition from offline engagement to online virality.
Converting sensory experiences into social currency and amplifying momentum through a snowball effect—this is how SMS GROUP creates the ultimate marginal effect for brands. We ensure an event isn't just a fleeting firework, but a spark that keeps the social conversation burning.

主辦單位｜Netflix APAC
活動承辦｜SMS GROUP
活動監製｜Charlie Chen, Sandia Chiu
專案總監｜Sunny Liu
設計總監｜Silence Wen
執行統籌｜Sandra Shih
空間設計｜Monica Lin
平面設計｜May Wang
工程統籌｜Kevin Lin,
製作執行｜PinChia Liu, April Chang, Vivian Chiu, Dicky Tai, Sophie Hu, Jessica Huang, Lina Wang
舞台導演｜Sandra Shih
控台導演｜Milly Ho
影像製作｜Alan Cheng
酒水統籌｜Willy Chang, Andy Lee, Dom Tsai
攝影統籌｜Guo Yao
場地規劃｜NUZONE

#百萬人推理

23/04/2026

SMS GROUP，定義旗艦技術的轉譯者

科技若不被感知，就只是冰冷的數據。

SMS GROUP 深度操刀上汽大眾 ID. ERA 技術發佈會，透過具有策略及節奏感的佈局——由震撼的碰撞測試觀摩、真實智駕直播，到最終發佈會上的精準展示，將「四大核心矩陣」與「九大黑科技」具象化為觸手可及的感官互動。我們打破技術屏障，將複雜的工程語言轉化為極致的實際體驗，助力上汽大眾在合資 2.0 時代確立無可撼動的技術領先地位。

Technology remains nothing more than cold data if it isn’t felt.

SMS GROUP spearheaded the SAIC Volkswagen ID. ERA Tech Day, meticulously crafting a strategic and rhythmic narrative. From the visceral impact of live crash test observations and real-time smart driving broadcasts to the precision-led finale of the launch event, we transformed the "Four Core Matrices" and "Nine Black Technologies" into tangible, sensory interactions. By breaking down technical barriers and translating complex engineering language into immersive experiences, we empowered SAIC Volkswagen to cement its unrivaled technological leadership in the Joint Venture 2.0 era.

20/04/2026

SMS GROUP高強度籌備三十天，深入在地新富町市場，於市井煙火中解鎖AR法器，打造Netflix《乩身》極致沈浸式體驗。

After thirty days of intensive preparation, SMS GROUP embedded itself in the heart of the historic XINFU Market. Amidst the vibrant energy of daily local life, we unlocked AR spiritual artifacts to craft an unparalleled, immersive experience for the Netflix series Agent From Above.

特別鳴謝：
新富町文化市場 (忠泰建築文化藝術基金會）、東三水街市場、東三水街自治會 蕭銘宏會長、榮譽會長 張寬裕會長、新富市場、新富市場自治會 蕭燕枝會長、萬華區福音里 蔡岳樺里長、艋舺大豐魚丸 鄭靖騰老闆、萬華世界下午酒場 Fish老闆、tokyobike café Brian老闆和Peggy老闆娘 以及 所有市場合作店家

主辦單位｜Netflix APAC
活動承辦｜SMS GROUP
活動監製｜Charlie Chen, Sandia Chiu
專案總監｜Sunny Liu
設計總監｜Silence Wen
工程總監｜Dicky Tai
執行統籌｜Sandra Shih, April Chang
空間設計｜Monica Lin
平面設計｜Ian Ho, May Wang
製作執行｜PinChia Liu, Kevin Lin, Vivian Chiu, Claire Shih, Krystal Ku, Ricky Han, Wythe Wu, Bryan Feng, Lina Wang, Sophie Hu
舞台導演｜Mia Lin
控台導演｜Milly Ho
影像製作｜Claire Shih, Ryan Tu, Lin Zhi An, Wang Sih Ting
演出統籌｜Fiona Chen
演出舞者｜Chang Yi Chang, Chang Yu Shuan, Chang Chien Liang
攝影統籌｜Guo Yao, Joseph Chou
線上手遊製作｜Ted Wong, Aaron Tsai, Jenny Lu
禮品製作｜Erik Lu

09/04/2026

慶祝SMS GROUP 25 週年：感謝有您
因為有您，我們一起成就這25年。
好朋友留言「25週年快樂」，精美好禮送給您！

Celebrating 25 Years of SMS Group: Thank You for Being Part of Our Journey!
It is because of you that we have achieved this 25-year milestone together.
Comment "Happy 25th Anniversary" below for a chance to win an exclusive gift!

01/04/2026

SMS GROUP 沈浸式體驗創新：Netflix《乩身》全球發布@新富町文化市場

SMS GROUP將本次Netflix《乩身》全球發布選址在與劇情場景高度連結的新富町文化市場。透過五感體驗與VR互動，我們正重新定義影視發布的沉浸體驗邊界。

SMS GROUP chose the XINFU Market Cultural Center — a location deeply connected to the show’s setting—as the stage for the global launch of Netflix’s Agent From Above. By integrating five-senses engagement with VR interaction, we are redefining the boundaries of immersive experiences for film and television premieres.

新富町文化市場搖身一變成爲沉浸式奇幻場域，帶領粉絲走進《乩身》中的 「東風市場」，並在這個神、鬼與人類三界共存的神秘之地，展開一場前所未有的降魔冒險。 #乩身 4月2日 獨家上線 #柯震東 #陳姸霏 #陳以文 #郭子乾 #林...