SMS GROUP

SMS GROUP SMS GROUP 成立於2001年，服務據點分佈於臺北、北京、上海、首爾

#轉化力 SMS GROUP × HOROYOI｜開啟微醉日常 微醉，不只是一罐飲料，更是一種生活儀式感。SMS GROUP很榮幸能攜手HOROYOI微醉，以獨特的「 #微醉日常」為核心，將品牌化為每個人的Me Time時光，讓微醉成為一...
27/08/2025

#轉化力

SMS GROUP × HOROYOI｜開啟微醉日常

微醉，不只是一罐飲料，更是一種生活儀式感。SMS GROUP很榮幸能攜手HOROYOI微醉，以獨特的「 #微醉日常」為核心，將品牌化為每個人的Me Time時光，讓微醉成為一種日常的自我療癒。

我們將日常場景如更衣間、浴室與畫室，轉化為充滿詩意的微醉空間。透過與人氣餐飲名店聯名，成功讓HOROYOI跨界，從夜晚走進早晨與午後。

這次活動成果豐碩，不僅創造超價值千萬的媒體報導，KOL影片觀看次數也突破百萬，更將高能見度直接化為銷售動能，聯名餐點熱銷超過數千份。這正是SMS GROUP的獨特價值：將創意化為品牌能見度，把曝光轉為實質銷售，讓HOROYOI不只是架上的商品，更成為消費者心中最美好的日常風景。

Horoyoi is more than just a drink—it is a lifestyle ritual. SMS GROUP is honored to collaborate with HOROYOI to launch the unique concept of , to transform the brand into a personal "Me Time" experience, making a gentle buzz a form of everyday self-care.

We reimagined ordinary settings such as dressing rooms, bathrooms, and art studios, transforming them into poetic spaces infused with a sense of tipsy delight. By collaborating with popular restaurants and cafes, we successfully helped Horoyoi transcend its usual nighttime association, bringing it into the morning and afternoon.

The campaign delivered remarkable results, generating media coverage worth tens of millions and surpassing one million views on KOL videos. Even more impressively, we transformed this high visibility into tangible sales, with thousands of collaborative menu items sold.

This is the true value of SMS GROUP—transforming creativity into brand visibility, turning exposure into tangible sales, ensuring Horoyoi becomes not just another product on the shelf but a cherished part of consumers' daily lives.

主辦單位｜SUNTORY Taiwan
活動承辦｜SMS GROUP
活動監製｜Charlie Chen, Sandia Chiu
設計總監｜Silence Wen
工程統籌｜Kevin Lin
執行統籌｜Sandra Shih, Ash Lin
製作執行｜PinChia Liu, Ariel Lee
空間設計｜Eva Wang
平面設計｜May Wang
動態攝影｜Chuanming Chen
平面攝影｜Chihyuan Chang
合作品牌｜Waku Waku, CRO

#微醉



19/08/2025

【鋼鐵巨獸 VS 超級颱風】

50×50×12米巨型棚房暴風圈實測零損傷！
30小時狂嘯洗禮，見證絕對韌性！
🔥 60秒帶你見證SMS GROUP硬核實力 →

The 50×50×12m mega-structure stood unscathed after real storm-force testing!
30 hours of relentless winds, proving absolute resilience!
🔥 Witness SMS GROUP’s hardcore strength in 60 seconds →








#協作力SMS GROUP x Volkswagen｜當傳奇駛入現實，The New Golf新章啟程當"Living Legend"的熾熱標語點亮首爾的16米巨幕，我們與Volkswagen Korea共同開啓The New Golf的...
18/08/2025

#協作力

SMS GROUP x Volkswagen｜當傳奇駛入現實，The New Golf新章啟程

當"Living Legend"的熾熱標語點亮首爾的16米巨幕，我們與Volkswagen Korea共同開啓The New Golf的進化新章。這場12小時無縫銜接的盛宴，從深度品鑒、榮耀頒獎到沈浸體驗，SMS GROUP以三重奏的形式重新詮釋行業標桿。

講者演說與實車長廊登場的秒針級同步，齒輪般流轉的獲獎者動線，十多路信號的分流魔法，3小時空間變形與十輛古董車城市調度，SMS GROUP團隊精準串聯多個跨領域的專業資源，實現了從空間轉換到精準內容的無縫銜接。這場活動的每一幀精彩，都是我們對「協作力」的極致執行。

When the blazing “Living Legend” tagline lit up the 16-meter mega screen in Seoul, we joined forces with Volkswagen Korea to launch a new chapter in the evolution of The New Golf. This 12-hour nonstop showcase unfolded like a symphonic trilogy—media deep dives, a celebratory dealer awards ceremony, and immersive experiences for KOLs—redefining the benchmark for automotive events.

With second-perfect timing between keynote speeches and the debut of the vehicle corridor, award recipient movements flowing like precision gears, ten signal sources seamlessly switched, a full spatial transformation completed in just three hours, and vintage cars maneuvered across city roads—SMS GROUP orchestrated a flawless fusion of departments and cross-disciplinary expertise. From spatial transitions to content precision, every captivating moment was a testament to our mastery in collaborative ex*****on.







#突破力 SMS GROUP x Audi｜賽道血脈的燃動當Audi A5L Sportback「智美絕塵」衝破上海八月熱浪，為Audi量身定制的50×50x12米高無柱巨型棚房在上海賽車場巍然聳立！SMS GROUP以Audi美學重組...
13/08/2025

#突破力

SMS GROUP x Audi｜賽道血脈的燃動

當Audi A5L Sportback「智美絕塵」衝破上海八月熱浪，為Audi量身定制的50×50x12米高無柱巨型棚房在上海賽車場巍然聳立！

SMS GROUP以Audi美學重組賽道基因—48米LED巨幕轟然開啓瞬間，發布會現場與F1賽道血脈貫通，加上270°環形賽道圍繞觀眾席，引擎聲浪共振轟鳴，動態LED影像實時追逐疾馳軌跡，沈浸式體驗讓賽道澎湃熱血直抵每位觀眾感官核心。

巨型棚房歷經十級颱風洗禮; 搭建彩排時間減少30小時，當Audi A5L Sportback在虛實交織的賽道場景中破屏而出，我們再次印證，真正的實力，從來不只是能在好運氣中，按部就班地執行; 而是在遇到壞運氣的挑戰下，能從容應變有序前進，而此刻，SMS GROUP正展現出活動行業頂尖隊伍應有的能力及實力。

As the Audi A5L Sportback pierced through Shanghai’s sweltering August heat, a custom-built, column-free mega structure measuring 50×50×12 meters rose majestically at the Shanghai International Circuit.

SMS GROUP reimagined the aesthetics of Audi through the DNA of the racetrack—when the 48-meter LED mega screen roared to life, the press conference became seamlessly connected to the heartbeat of the F1 track. With a 270° racetrack encircling the audience, the roar of engines reverberated in unison with the crowd, while dynamic LED visuals traced the high-speed racing lines in real time, delivering an immersive experience that sent waves of adrenaline straight to every spectator’s core.

The mega-structure withstood a Category 10 typhoon; build and rehearsal schedules were shortened by 30 hours. When the Audi A5L Sportback burst through the digital-physical racetrack fusion, we reaffirmed a truth: True strength is never about executing step-by-step in favorable conditions—it is about navigating challenges with composure and precision in the face of bad luck. In this moment, SMS GROUP demonstrated the capability and expertise expected of the very best in the event industry.





在50公分間閃現的專業智慧當清晨的陽光爬上天橋，SMS GROUP專案經理Ash Lin與團隊正為快閃店做出最終定位。盡管前期精密規劃，進場瞬間她仍捕捉到視覺遮蔽的細微隱患——「整體後移50公分！」果斷決策讓廣告視野豁然開朗。這關鍵的空間...
29/07/2025



在50公分間閃現的專業智慧

當清晨的陽光爬上天橋，SMS GROUP專案經理Ash Lin與團隊正為快閃店做出最終定位。盡管前期精密規劃，進場瞬間她仍捕捉到視覺遮蔽的細微隱患——「整體後移50公分！」果斷決策讓廣告視野豁然開朗。這關鍵的空間重構，不僅是Ash專業直覺的勝利，更是新生代應變力的生動詮釋。

兩年前，懷抱對體驗行銷產業的熱忱，Ash以轉職者身份踏入SMS GROUP。從陌生領域出發，卻在首次企劃中愛上行業的瞬息萬變。「當團隊攻克難關，專案完美落地，那種沸騰的成就感無可替代。」她眼里的光從未熄滅。這種協作信仰深植於每個拼搏的深夜：從剖析客戶需求到統整創意制作，團隊以專業互相砥礪，讓企劃持續突破預期。

面臨預算緊縮與AI浪潮的夾擊，她將壓力轉化為成長動能。快閃店專案中，前期規劃的縝密性與現場應變的靈活性，印證「方案終須實戰淬煉」的真諦。這種動態平衡的智慧，推動她雙軌進化：縱向深耕提案能力，拆解經典案例，將靈感轉化為穿透人心的敘事；橫向拓展獨立性，在真誠對話中積累客戶信任，逐步從執行人蛻變為專案掌舵者。

「真正的團隊合作，是彼此成為對方的推進器。」歷經無數方案修改的打磨，她深刻體悟：領導力並非發號施令，而是激發他人光芒的能力。面對數位轉型，Ash已著手掌握影像工具，將虛實融合植入未來企劃。被問及如何應對預算緊縮的常態，她語氣堅定：「與其焦慮限制，不如思考如何在框架內創造記憶點。就像活動現場的細微調整，方寸之間就能改寫整場活動的能見度。」

在SMS GROUP，我們見證Ash Lin以獨特姿態紮根，將轉職的陌生感化為跨界視野，將現場的突發危機淬鍊成專業直覺。這股新生力量，正在台北一隅持續醞釀，終將成長出產業變革的無限可能。

As the morning sun rose over the skybridge, SMS GROUP project manager Ash Lin and her team were making final adjustments for a weekend pop-up event. Despite precise pre-event planning, Ash quickly noticed a potential visual obstruction on-site. Her decisive call— “Shift everything back by 50 centimeters!”—instantly cleared the view and ensured full visibility for the brand visuals. This key spatial adjustment wasn’t just a moment of sharp instinct—it was a clear reflection of the adaptability and problem-solving power of the next generation.

Two years ago, driven by a passion for the events industry, Ash made a bold career switch to join SMS GROUP. Though new to the field, she quickly fell in love with the fast-paced nature of the job. “There’s nothing quite like the thrill of overcoming challenges with your team and seeing a project land successfully,” she says. That spark in her eyes has never faded. Her belief in collaboration is forged in every late-night brainstorm—where understanding client needs, coordinating creative input, and pushing ideas forward happen as one united force.

In a world shaped by tighter budgets and the rapid rise of AI, Ash transforms pressure into motivation. Her experience with the pop-up project proved that even the most detailed plans must stand the test of reality. The blend of meticulous modeling and real-time flexibility taught her a powerful truth: ex*****on defines success. With this mindset, she’s advancing on two fronts—deepening her ability to craft compelling proposals, and building trust with clients to take full ownership of projects.

“True teamwork means becoming each other’s momentum,” she says. Through countless rounds of revisions and collaboration, Ash has come to realize that leadership isn't about giving orders—it’s about empowering those around you. Embracing the digital future, she’s now learning visual tools to bring immersive storytelling into future campaigns. And when asked how she approaches shrinking budgets, she answers firmly: “Rather than stressing about limits, I focus on how to create memorable impact within them. Sometimes, a small adjustment on-site can completely transform the visibility of an entire event.”

At SMS GROUP, we’ve witnessed Ash Lin turn uncertainty into cross-disciplinary insight, and spontaneous challenges into refined intuition. This is the power of young professionals—quietly growing in Taipei, and ready to lead the industry into what’s next.








#沉浸力 當首爾城市天際線與曠野地平線交會，Volkswagen The new Atlas 正式啟程SMS GROUP作為此次Volkswagen The new Atlas發表會的夥伴，以流動的儀式為靈感，安排空間、動線及感官體驗等...
22/07/2025

#沉浸力

當首爾城市天際線與曠野地平線交會，Volkswagen The new Atlas 正式啟程

SMS GROUP作為此次Volkswagen The new Atlas發表會的夥伴，以流動的儀式為靈感，安排空間、動線及感官體驗等細節，讓本次活動不只是「一場新車揭幕」，更是一場關於冒險與重啟的旅程。

SMS GROUP的執念藏在細節裡：18米直徑環形舞台將嘉賓沈浸裹入，以「光」為筆，在黑暗與光亮的倏忽轉換中，譜寫Aurora Red金屬漆的破曉時刻；LED巨幕上的山脈輪廓、CEO預演的秒數管控、露營區手工鞣制的皮革觸感、意式Gelato與韓國在地食材的香氣邂逅——這些看似無關的碎片，實則是用五感鋪設的敘事路徑，而真正的革新，是讓精密策劃隱匿為體驗本身。

正如韓國媒體所言，這場發表會不只是新車亮相，更像是一場關於「如何重新出發」的敘事儀式。而SMS GROUP十分榮幸，成為The new Atlas開拓精神的首位同行者。

As the partner behind this launch event, SMS GROUP drew inspiration from the idea of a fluid ceremony, orchestrating every detail of space, flow, and sensory engagement. This was not merely a car unveiling—it was a narrative of adventure and renewal brought to life.

SMS GROUP’s precision lived in the details: an 18-meter circular stage embraced guests in a fully immersive setting; light became a narrative tool, painting the break of dawn through a sudden shift from darkness to the gleam of Aurora Red metallic. The silhouette of mountains on the LED screen, the meticulously timed CEO rehearsal, the tactile feel of hand-tanned leather in the camping zone, and the unexpected harmony of Italian gelato with Korean local ingredients—all these seemingly unrelated fragments came together as a multisensory path of storytelling. True innovation, after all, lies in making calculated precision feel like instinctive experience.

As noted by Korean media, this launch wasn’t just the debut of a new vehicle—it was a carefully crafted rite of passage about “how to begin again.” And SMS GROUP is honored to be the very first companion on The new Atlas’s journey into new frontiers.





在現實與夢境的交界築起舞台當展場燈光亮起，鋼鐵巨獸的線條在光影中逐漸清晰——這是SMS GROUP資深3D設計師耿語喆沈澱八年的魔法時刻。懷抱對機械美學的虔誠嚮往，他將鍵盤化為刻刀，把展台雕琢成承載品牌靈魂的沉浸式劇場。在每次引擎轟鳴的瞬...
14/07/2025



在現實與夢境的交界築起舞台

當展場燈光亮起，鋼鐵巨獸的線條在光影中逐漸清晰——這是SMS GROUP資深3D設計師耿語喆沈澱八年的魔法時刻。懷抱對機械美學的虔誠嚮往，他將鍵盤化為刻刀，把展台雕琢成承載品牌靈魂的沉浸式劇場。在每次引擎轟鳴的瞬間，實踐SMS GROUP「以臨場力創造情感紐帶」的核心信仰。

面對創意同質化及陷入靈感沙漠的困局時，他深度拆解客戶需求與偏好風格，引導生成精準靈感圖並跳脫陳舊模板，更重塑團隊協作節奏，建立從智能篩圖、創意深化到高效提案的流暢鏈條，構築出讓靈感自由流動的生產體系。

疫情期間的雲南試駕專案，見證他與團隊在風雨中的韌性。面對詭變的天氣與崎嶇地形，他們反覆測試十餘版空間方案，精準勘測現場時敏銳捕捉舞台地基隱患，最終讓越野試駕區的狂野張力與藝人舞台的絢爛光芒在滇西山谷完美交融。這場危機讓他深刻體悟：真正的創新，誕生於用專業為團隊劈開荊棘的實戰現場。

面向未來技術升級與跨界融合的浪潮，他深耕D5系統，融合建築美學與模塊化思維，在成本限制中創造視覺奇觀；更期許自己從資深設計師蛻變為團隊協領者，化身搭建技術與戰略的溝通橋樑。耿語喆，這位以代碼編織夢境的造夢人，正帶領團隊在虛實交會處鑿刻下個十年的經典史詩。

在SMS GROUP，我們相信：每位年輕創意人的突破軌跡，都在重構品牌與世界的對話方式。點燃熱情，落地想像——這便是新生世代最鏗鏘的宣言。

When the exhibition lights turn on and the outlines of powerful vehicles begin to appear, it marks the beginning of a familiar moment—one that senior 3D designer Yu-Zhe Geng at SMS GROUP has spent eight years perfecting. With a passion for mechanical aesthetics, Geng transforms technical exhibition booths into immersive brand experiences. Each engine roar on stage reflects not just his design, but also the SMS GROUP belief in “creating emotional connections through the power of live.”

When the team faced creative blocks and repetitive ideas in the industry, Geng restructured the design process. He broke down client needs into clear and specific elements, used AI tools to generate more accurate and tailored visual references, and helped the team move beyond outdated inspiration sources. He also redesigned the internal workflow—building a smooth system that goes from image selection and creative development to proposal, improving both quality and efficiency.

One of Geng’s most memorable projects was during the pandemic—a test-drive event held in the mountains of Yunnan. Challenged by unstable weather and uneven terrain, he and the team tested over ten layout solutions using 3D models. During site visits, he identified potential risks in the stage foundation early and worked closely with the construction team to resolve them. The result was a successful integration of a dramatic off-road driving zone with a striking performance stage, set against the mountain landscape. For Geng, it was a clear lesson: real innovation happens when professionals solve problems directly in the field.

Looking ahead, he is actively strengthening his skills in three areas. First, by diving deeper into D5 rendering software to improve the realism of his 3D work. Second, by combining architectural concepts and modular design to deliver impactful visuals within limited budgets. And third, by preparing to take on a leadership role—supporting his team not just in design, but in communication and project coordination.

At SMS GROUP, we believe that the growth of every young creative plays a key role in reshaping how brands engage with the world. Passion fuels progress, and creativity brings imagination to life—this is the spirit of the next generation.





#轉化力 SMS GROUP × Pomellato｜頂級奢華的精准解構者SMS GROUP 在首爾聖水洞為Pomellato築起「The Art of Nudo」幻境，米蘭百年手藝與韓流星光在此交融。我們相信：真正的奢侈，永遠由創作...
10/07/2025

#轉化力

SMS GROUP × Pomellato｜頂級奢華的精准解構者

SMS GROUP 在首爾聖水洞為Pomellato築起「The Art of Nudo」幻境，米蘭百年手藝與韓流星光在此交融。我們相信：真正的奢侈，永遠由創作本身發聲。

米蘭珠寶精神在我們手中轉化為會呼吸的藝術，寶石在通透場域中甦醒，藍調空間化作畫布，極致細節從不需框架證明——當光線穿透 57 個精密切面，折射出的，是女性層疊風格的自我宣言。

頂級，是百年工藝涅槃為當代語言的重生；
奢華，是空氣分子精準傳遞的義式 DNA；
而品味，則是在Pomellato靈魂步入首爾街巷時，整座城市都聽見SMS GROUP重寫的奢侈品法則。

At the heart of Seongsu, Seoul, SMS GROUP crafted a dreamscape for Pomellato—“The Art of Nudo”. Here, Milan’s century-old craftsmanship meets the dazzling allure of Korean stardom. We believe that true luxury always speaks through the creation itself.

Pomellato’s jewelry spirit was transformed in our hands into a living, breathing work of art. Gemstones awaken in a translucent spatial landscape, while the blue-toned environment becomes a canvas. Ultimate detail needs no framing—because when light penetrates 57 precisely cut facets, what it reflects is a layered declaration of modern femininity.

Excellence is the rebirth of heritage craftsmanship through the language of today.
Luxury is the essence of Italian DNA, transmitted through every molecule of air.
And Taste—is when Pomellato’s soul strolls through the streets of Seoul, and the whole city listens as SMS GROUP rewrites the rules of prestige.





04/06/2025

#創作力
【SMS X Porsche Taiwan】
熱血重燃！The new 911 Launch Event Movie 正式上線！

沉澱數月，當日沸騰的血液彷彿再次被點燃！回首保時捷全新911發表盛事，台灣首創的「賽道沉浸式體驗平台」仍歷歷在目——80cm極限距離，感受911的極速與聲浪，震撼難以言喻。
這不僅是一場高規格活動，更是SMS GROUP團隊與夥伴們攜手「Go Big」的見證！面對緊湊時程、高難度搭建與龐大壓力，我們與客戶及夥伴並肩作戰，突破極限。更自豪的是，從無到有、引爆期待的「The new 911 Launch Event Movie」——從原始概念發想、腳本規劃、直至與拍攝團隊緊密溝通落地執行，皆由SMS GROUP團隊全程孕育主導！分飾多角的賽道狂奔，正是我們全情投入、無怨無悔的縮影。
感謝台灣保時捷的信任，以及每一位義無反顧、情義相挺的SMS GROUP Porsche team與A+合作夥伴！所有咬牙硬撐的夜，都為了成就那精彩瞬間—— To shine when it matters most!
熱血未涼，精彩續寫！我們下一場見！

立即觀看完整影片：https://youtu.be/jRAE2We1IAU

After months of anticipation, the adrenaline of that day surges back like it was yesterday! Looking back on the launch of the new Porsche 911 in Taiwan, the groundbreaking “Immersive Track Experience Platform” remains unforgettable — with a jaw-dropping proximity of just 80cm to the speeding 911, the thrill and roar were simply beyond words.
This wasn’t just a high-profile event — it was a bold statement of “Go Big” by the SMS GROUP team and our partners! Against a backdrop of tight timelines, complex construction, and immense pressure, we stood united and pushed all limits. What makes us even prouder is the creation of The New 911 Launch Event Movie — from concept ideation and script development to close coordination with the filming crew and on-site ex*****on, it was SMS GROUP that brought the vision to life from start to finish. The multiple high-speed personas captured on the track are a reflection of our all-in commitment and tireless dedication.
Our heartfelt thanks go to Porsche Taiwan for their trust, and to every fearless and loyal member of the SMS GROUP Porsche team and our A+ partners! Every sleepless night, every ounce of effort — all to shine when it matters most.
The passion continues — see you at the next one!

Watch the full video now: https://youtu.be/jRAE2We1IAU

客戶｜台灣保時捷
代理商｜SMS GROUP
製作公司｜阿爾特影視
監製｜周暐
導演｜高爾賢
副導｜加藤佑汰
分鏡師｜鄭嘉
製片｜周暐、高爾賢
執行製片｜黃煒凱
製片助理｜林昱呈、施允婕
選角指導｜施允婕、何建緯
攝影指導｜高爾賢
攝影大助｜林東慶
攝影二助｜邱信智、邱奕筌
攝影｜柯致霖
攝影 B Cam 助理｜歐靜汶、鄭竹修
攝影器材｜好好拍影業有限公司
水下外聯製片｜張家豪
水下戒護｜張家豪
水下操機｜張豐璿
車拍｜柯致霖
車拍大助｜吳昇達、歐靜汶
動作車手｜陳聖杰、六級廠專業性能駕駛教練團隊
空拍攝影｜徐王鵬
空拍助理｜鄧可灝、JUN
穿越機飛手｜徐王鵬 、黃詩凱
燈光師｜孫大鈞
燈光組｜曾皓 、張星培、鍾鎮予
燈光器材｜仙人掌影業
美術指導｜ 黃威凱
執行美術｜黃詠澤
妝髮師｜劉星蘭
後期管理｜周暐
剪接｜加藤佑汰
演員｜袁緒虎【鋼琴家】、鐘明仁【鋼琴老師】、盧家安【自潛女生】、黨輝【設計師】、蔡璥陽【設計師小朋友】
動態側錄｜張丞緯
平面側拍｜ 何建緯





#敘事力The Balvenie Fifty Launch Event｜以匠心雕琢時光，以體驗銘刻經典當威士忌的琥珀色酒液與藝術的靈魂相遇，一場關於「極致工藝」的對話就此展開。SMS GROUP攜手The Balvenie百富，打造「Th...
02/06/2025

#敘事力
The Balvenie Fifty Launch Event｜以匠心雕琢時光，以體驗銘刻經典

當威士忌的琥珀色酒液與藝術的靈魂相遇，一場關於「極致工藝」的對話就此展開。SMS GROUP攜手The Balvenie百富，打造「The Balvenie百富臻稀鑑賞會」，以不間斷的極致體驗，在全新台北五星級嘉佩樂酒店寫下烈酒品牌的新篇章。這不僅是百富50年於台灣的首次亮相，更是SMS GROUP對「敘事力」的深度詮釋——我們以策略為筆、細節為墨，讓空間、時間與人文交織成品牌故事的載體，將五十載匠心積累轉化為賓客記憶中的感官印記。

從品牌精神出發，SMS GROUP 設計團隊以百富 50 年包裝的黃銅鐵線條與象徵橡木桶的木質結構為靈感，並融合藝術家 Samuel Ross 的設計語言——象徵創新的特殊黃色顏料，打造現場極致奢華的藝術空間。每日限量一場的 VIP 晚宴，結合客製化金工手作與調酒 DIY 體驗，搭配超高年份的奢華酒單以及台北嘉佩樂酒店的五星級佳餚，讓百富酒廠匠人精神的故事更具沈浸式體驗，成就專屬百富的奢華晚宴。

對我們而言，這場活動不僅是一場空間設計與品牌敘事的實驗場，更是我們對奢華體驗的全方位展現。從晚宴氛圍的精準掌握，到場地搭建與用材選擇的極致細膩，無不強化品牌精神的可感知度。十天、十個場次，SMS GROUP 以現場高品質的創意輸出與零誤差的服務細節，印證對「奢華體驗」的頂級理解與詮釋。

When the amber hues of whisky meet the soul of art, a dialogue on “masterful craftsmanship” unfolds. SMS GROUP partnered with The Balvenie to present the “The Balvenie Rare Collection Appreciation Event,” crafting an uninterrupted journey of refined experiences and writing a new chapter for premium spirits at the newly opened Capella Hotel Taipei.

This marked not only the debut of The Balvenie 50-Year-Old in Taiwan, but also SMS GROUP’s profound interpretation of the power of storytelling — using strategy as the pen and detail as the ink, we transformed space, time, and culture into vessels of brand narrative, turning five decades of artisanal dedication into lasting sensory memories for guests.

Drawing inspiration from the brass wire contours of The Balvenie 50-Year-Old packaging and the wood textures symbolizing oak casks, the SMS GROUP design team infused the space with the visual language of artist Samuel Ross — including his signature shade of innovative yellow — to create an exquisitely luxurious artistic environment.

With only one exclusive VIP dinner held each day, the experience featured bespoke metalworking workshops, cocktail-making sessions, an ultra-premium whisky menu, and fine dining curated by Capella Taipei. This immersive celebration brought the craftsmanship of The Balvenie distillery to life through every curated detail.

To us, this event was more than just an exploration of spatial design and brand storytelling — it was a full-spectrum expression of luxury experience. From the precisely curated ambiance to the meticulous choice of materials and construction, every element enhanced the brand’s tangible presence. Over ten days and ten sessions, SMS GROUP demonstrated its top-tier understanding and interpretation of luxury through flawless ex*****on and uncompromising creative delivery.

主辦單位｜William Grant & Sons
活動承辦｜SMS GROUP
活動監製｜Charlie Chen, Sandia Chiu
專案總監｜Sunny Liu
設計總監｜Silence Wen
工程總監｜Dicky Dai
執行統籌｜April Chang
製作執行｜PinChia Liu, Kathy Chen, Carly Shi, Yu-Ting Chen
空間及平面設計｜Skylar Lin, Ian Ho, May Wang, Black Luo
動態攝影｜Small Eye, Renpei Huang, Yucheng Fu
平面攝影｜Small Eye, Ai Ling
酒水統籌｜Willy Chang, Mac Huang, Eason Hung, Eric Zhang, Henry Wang
花藝設計｜Alice Wu
金工體驗｜Jei Lu





粽裹九紫當旺，歲火慢煨端陽，願您安康有節，喜樂入味～端午節快樂！Embraced by glowing fortune and the warmth of the season.May health, joy, and harmony fi...
28/05/2025

粽裹九紫當旺，歲火慢煨端陽，
願您
安康有節，喜樂入味～
端午節快樂！

Embraced by glowing fortune and the warmth of the season.
May health, joy, and harmony fill your Dragon Boat Festival!




20/05/2025

#創作力
SMS GROUP聯手Canon打造極致體驗！
創意展區x沉浸場景精準凸顯新品優勢，Vlog、直播、街拍一機全能，實力引爆創作者好評！


SMS GROUP joins forces with Canon to deliver an exceptional experience!
Creative zones and immersive setups highlight the new products’ strengths—perfect for vlogging, streaming, and street shots—all in one powerful device, winning rave reviews from creators!





Address

6F, No. 6, Lane 35, Jihu Rd. , Neihu District
Taipei

Opening Hours

Monday 09:30 - 18:30
Tuesday 09:30 - 18:30
Wednesday 09:30 - 18:30
Thursday 09:30 - 18:30
Friday 09:00 - 18:30

Telephone

+886226595666

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