SMS GROUP

SMS GROUP SMS GROUP 成立於2001年,服務據點分佈於臺北、北京、上海、首爾

30/07/2026

看見的是精彩瞬間,看不見的是全力以赴。

每一場成功的發布,背後都有一支團隊,為每一個細節傾盡全力。
跟著 Phoenix 探现场 的鏡頭,一起走進 全新 Mercedes-Benz 純電 GLC SUV 上市盛典 幕後,見證精彩如何誕生。

What you see is the moment. What you don't see is the commitment.

Behind every successful launch is a team dedicated to making every detail count.
Through the lens of Phoenix, step behind the scenes of the All-New Mercedes-Benz Electric GLC SUV Launch Event and witness what it takes to bring every remarkable moment to life.







全新 Mercedes-Benz 純電 GLC SUV 上市盛典,圓滿落幕。從概念到落地,從細節到全局,SMS GROUP透過行動詮釋「以全面,獨當一面」。感謝每一位並肩作戰的夥伴,也感謝客戶的信任,讓這場純電豪華新篇章得以順利啟程。下一站...
21/07/2026

全新 Mercedes-Benz 純電 GLC SUV 上市盛典,圓滿落幕。
從概念到落地,從細節到全局,SMS GROUP透過行動詮釋「以全面,獨當一面」。
感謝每一位並肩作戰的夥伴,也感謝客戶的信任,讓這場純電豪華新篇章得以順利啟程。
下一站,繼續創造更多值得奔赴的現場!

One launch. Countless moments of dedication.
The All-New Mercedes-Benz Electric GLC SUV Launch Event has successfully concluded.
From concept to ex*****on, every detail reflected SMS GROUP's commitment to delivering exceptional live experiences.
Thank you to our client for their trust, and to every team member whose passion and professionalism brought this vision to life.
Here's to creating more unforgettable moments together.







16/07/2026

速度的震撼,值得再次回味。
一起透過影片,重返 Volkswagen Performance Festival 的熱血瞬間!

The thrill of speed is always worth reliving.
Watch the video and experience the adrenaline of the Volkswagen Performance Festival all over again!








時代在變,引領時代的渴望不變。2026 SMS GROUP Leadership Summit,向新而生。Times change, but the desire to lead remains constant. 2026 SMS GRO...
22/06/2026

時代在變,引領時代的渴望不變。
2026 SMS GROUP Leadership Summit,向新而生。

Times change, but the desire to lead remains constant.
2026 SMS GROUP Leadership Summit: Shaping the Future.








願美好與粽不同,幸福接粽而來端午安康!May every blessing find its way to you, and every good thing arrive right on time.Wishing you a joyfu...
15/06/2026

願美好與粽不同,幸福接粽而來
端午安康!

May every blessing find its way to you, and every good thing arrive right on time.
Wishing you a joyful Dragon Boat Festival.







03/06/2026

SMS GROUP X Dornbracht|當品牌哲學化為體驗,空間便不再只是空間

德國當代(Dornbracht)上海旗艦店開幕盛典,由 SMS GROUP 全程策劃與執行。我們打造的不僅是一場開幕活動,更是一套完整的品牌體驗系統。
透過策略規劃、空間敘事與沉浸式互動設計,我們將德系工藝與當代美學轉譯為可被感知的品牌旅程,讓每位來賓在體驗中理解品牌、認同品牌,並與品牌建立情感連結。
這不只是一次開幕,更是品牌價值的精彩落地。

The grand opening of the Dornbracht Shanghai Flagship Store was conceptualized and executed from start to finish by SMS GROUP. Moving beyond a conventional launch event, we engineered a comprehensive brand experience ecosystem.
Through strategic planning, spatial storytelling, and immersive interactive design, we translated German craftsmanship and contemporary aesthetics into a tangible brand journey. This curated experience allowed every guest to truly understand, resonate with, and forge an emotional connection to the brand.
This was far more than an opening ceremony—it was the definitive realization of brand value.







三日賽道盛宴,SMS GROUP 極限操盤!首度震撼亮相的Golf R Grey Shadow特仕車與98台福斯性能車熱血集結!SMS GROUP緊扣「Double the Power, Triple the Emotion」核心,透過51...
19/05/2026

三日賽道盛宴,SMS GROUP 極限操盤!

首度震撼亮相的Golf R Grey Shadow特仕車與98台福斯性能車熱血集結!SMS GROUP緊扣「Double the Power, Triple the Emotion」核心,透過51圈賽道極速體驗、578圈引導試駕與1,169體驗人次,將Volkswagen性能馳騁嘉年華打造成速度與情感飆升的熱血盛典。
突破賽道場地限制,打造沉浸式車輛展演;品牌車隊賽道巡禮,完美詮釋「Love Brand」精神;從無到有實現台灣首場賽道晚宴,為經銷商、媒體與新車主帶來前所未有的體驗。面對時間與場地的極限挑戰,SMS GROUP以豐富內容、緊湊節奏與精彩創意,刷新台灣賽道活動天花板。
感謝客戶的信任,SMS GROUP用專業將每一個不可能,化為現場的熱血沸騰!

Making its stunning debut, the Golf R Grey Shadow special edition led a powerhouse lineup of 98 Volkswagen performance vehicles. Grounded in the core theme of "Double the Power, Triple the Emotion," SMS GROUP curated 51 laps of taxi rides and 578 laps of guided lapping, welcoming 1,169 participants to transforming the Volkswagen Performance Festival into an adrenaline-fueled celebration of speed and passion.
Defying track venue limitations, we created an immersive car show. The brand’s convoy parade perfectly embodied the "Love Brand" spirit, while Taiwan's first-ever, from-scratch trackside gala dinner delivered an unprecedented experience for dealers, media, and new owners. Facing extreme time and logistical challenges, SMS GROUP pushed the boundaries of track events in Taiwan through rich programming, seamless pacing, and sheer creativity.
We extend our gratitude to our client for their trust. With uncompromised professionalism, SMS GROUP turned the impossible into pure, trackside adrenaline!

主辦單位|Volkswagen Taiwan
活動承辦|SMS GROUP
活動監製|Charlie Chen, Sandia Chiu
專案總監|Sunny Liu
設計總監|Alan Cheng, Silence Wen
工程總監|Dicky Tai
執行統籌|Sandra Shih, April Chang, PinChia Liu
空間設計|Skylar Lin
平面設計|Ian Ho
製作執行|Kevin Lin, Sophia Chen, Vivian Chiu, Ash Lin, Carly Shih, Claire Shih, Krystal Ku, Ricky Han, Wythe Wu, Bryan Feng, Lina Wang, Allen Lin, A Yi, Cong Ying
燈光設計|Dennis Che
舞台導演|Joyce Wu
控台導演|Mia Lin
影像製作|Kuan Chiang, Cian-Cian Huang, Claire Shih, Ryan Tu, Lin Zhi An, Wang Sih Ting
車手統籌|Jay Chen
演出車手|Jay Chen, Steven Lin, Saxo Yang, Daniel Hsieh, Jack Hsu, Ryan Chiu, Du Hong, Jerry Hsiung
試駕教練|Jay Chen, Steven Lin, Saxo Yang, Daniel Hsieh, Jack Hsu
攝影統籌|Joseph Chou, Ian Hsu
動態攝影|Joseph Chou, Jeffrey Chung, ERCYN Chiu, Kai Huang, Geez Lin, Alan Yu
平面攝影|Ian Hsu, Ethan Sun, Alex, Ernie Don
演出統籌|Fiona Chen, Chumi Liao
演出舞者|Ranny Liu, Yee Yang, Forrest Saint, A-Shin Lin, Leona Teng, Lily Kao, Tien Mou
演出鼓手|Liao Chen Fu, Shih Feng Lin, Sih Yu Chen, Jeng-Heng Chuang
餐飲統籌|Mia Gao
禮品製作|Lorraine Huang








2026 Mercedes-Benz品牌日跨越 140 年傳奇,從經典 S 級到全新 GLC 純電,Mercedes-Benz始終在定義每個時代的豪華。Celebrating a 140-year legacy, from the icon...
14/05/2026

2026 Mercedes-Benz品牌日

跨越 140 年傳奇,從經典 S 級到全新 GLC 純電,Mercedes-Benz始終在定義每個時代的豪華。

Celebrating a 140-year legacy, from the iconic S-Class to the all-new electric GLC, Mercedes-Benz continues to redefine luxury for every era.

Leading Agency:OSK
Event Operations:SMS GROUP







06/05/2026

從認知到渴望:SMS GROUP的沈浸式策略閉環

SMS GROUP 以「情緒引導認知,體驗促成決策」為策略核心,為上汽大眾 ID.ERA 9X 上市預購會構建了一場沈浸式心理轉化歷程。

整體發佈會流程涵蓋「序廳初見、發佈共鳴、體驗深耕」三大階段,透過多維度敘事層層遞進,深度塑造「滿級旗艦」的價值內涵。從踏入序廳的那一刻起,嘉賓便進入了我們預設的心理階梯——從初步認知、產生信賴,最終轉化為極致渴望。

這不只是一場實體發布會,我們更在多個環節中預埋社群話題,無縫串連新媒體聲量。精準整合線上引流與線下實體轉化,全面助推上汽大眾 ID.ERA 9X 上市的整體效能。

SMS GROUP places "Emotion-Led Perception, Experience-Driven Decision" at the core of its strategy, crafting an immersive psychological transformation journey for the SAIC Volkswagen ID.ERA 9X pre-order launch.

The launch event is structured into three pivotal phases: The Prelude (Foyer), The Resonance (Launch), and The Immersion (Deep Dive). Through multi-dimensional storytelling, we progressively reinforce the value proposition of the "Ultimate Flagship." From the moment guests step into the foyer, they ascend a curated psychological ladder—moving from initial awareness to established trust, and ultimately, to intense desire.

More than just a physical event, we have embedded social-driven touchpoints throughout the experience to seamlessly integrate with new media ecosystems. By bridging online traffic with offline conversions, we effectively amplify the total launch impact for the SAIC Volkswagen ID.ERA 9X.








從2001年開始,SMS GROUP用四分之一個世紀證明:卓越,從來沒有邊界。這一次,我們不談案例,談「連結」。不論你是長期關注我們的老友,還是初次交集的靈魂——只要你對生活有熱情、對美學有追求,你就是我們在尋找的同行者。🗝️ 馬上領取|S...
30/04/2026

從2001年開始,SMS GROUP用四分之一個世紀證明:卓越,從來沒有邊界。
這一次,我們不談案例,談「連結」。
不論你是長期關注我們的老友,還是初次交集的靈魂——只要你對生活有熱情、對美學有追求,你就是我們在尋找的同行者。

🗝️ 馬上領取|SMS GROUP 25週年紀念禮
🔥 立即動員|點擊首則留言立刻領取!

這份禮物,象徵著打開你我之間的連結。我們希望能將這份心意,送給追求卓越的你。
活動截止:2026.05.10
參與對象:所有人皆可參加
溫馨提醒:如先前已填寫過問卷,則無需重複填寫,我們會為您妥善安排。

SMS GROUP 25th Anniversary
因為有你,與有榮焉。

Since 2001, SMS GROUP has spent a quarter-century proving that excellence knows no bounds.

This time, we’re moving beyond past achievements to focus on what truly matters: "Connections."

Whether you are a long-time friend or a kindred spirit meeting us for the first time—if you carry a passion for life and an eye for aesthetics, you are the companion we’ve been looking for.

Click the first comment to claim your exclusive gift NOW!!!
This gift symbolizes the bridge between us. It is our way of sharing our gratitude with those who, like us, never settle for anything less than extraordinary.

If you have already completed the survey, there is no need to resubmit. Your spot is already secured.

SMS GROUP 25th Anniversary
Honored to have you with us.







Address

6F, No. 6, Lane 35, Jihu Rd. , Neihu District
Taipei

Opening Hours

Monday 09:30 - 18:30
Tuesday 09:30 - 18:30
Wednesday 09:30 - 18:30
Thursday 09:30 - 18:30
Friday 09:00 - 18:30

Telephone

+886226595666

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