14/07/2025
在現實與夢境的交界築起舞台
當展場燈光亮起，鋼鐵巨獸的線條在光影中逐漸清晰——這是SMS GROUP資深3D設計師耿語喆沈澱八年的魔法時刻。懷抱對機械美學的虔誠嚮往，他將鍵盤化為刻刀，把展台雕琢成承載品牌靈魂的沉浸式劇場。在每次引擎轟鳴的瞬間，實踐SMS GROUP「以臨場力創造情感紐帶」的核心信仰。
面對創意同質化及陷入靈感沙漠的困局時，他深度拆解客戶需求與偏好風格，引導生成精準靈感圖並跳脫陳舊模板，更重塑團隊協作節奏，建立從智能篩圖、創意深化到高效提案的流暢鏈條，構築出讓靈感自由流動的生產體系。
疫情期間的雲南試駕專案，見證他與團隊在風雨中的韌性。面對詭變的天氣與崎嶇地形，他們反覆測試十餘版空間方案，精準勘測現場時敏銳捕捉舞台地基隱患，最終讓越野試駕區的狂野張力與藝人舞台的絢爛光芒在滇西山谷完美交融。這場危機讓他深刻體悟：真正的創新，誕生於用專業為團隊劈開荊棘的實戰現場。
面向未來技術升級與跨界融合的浪潮，他深耕D5系統，融合建築美學與模塊化思維，在成本限制中創造視覺奇觀；更期許自己從資深設計師蛻變為團隊協領者，化身搭建技術與戰略的溝通橋樑。耿語喆，這位以代碼編織夢境的造夢人，正帶領團隊在虛實交會處鑿刻下個十年的經典史詩。
在SMS GROUP，我們相信：每位年輕創意人的突破軌跡，都在重構品牌與世界的對話方式。點燃熱情，落地想像——這便是新生世代最鏗鏘的宣言。
When the exhibition lights turn on and the outlines of powerful vehicles begin to appear, it marks the beginning of a familiar moment—one that senior 3D designer Yu-Zhe Geng at SMS GROUP has spent eight years perfecting. With a passion for mechanical aesthetics, Geng transforms technical exhibition booths into immersive brand experiences. Each engine roar on stage reflects not just his design, but also the SMS GROUP belief in “creating emotional connections through the power of live.”
When the team faced creative blocks and repetitive ideas in the industry, Geng restructured the design process. He broke down client needs into clear and specific elements, used AI tools to generate more accurate and tailored visual references, and helped the team move beyond outdated inspiration sources. He also redesigned the internal workflow—building a smooth system that goes from image selection and creative development to proposal, improving both quality and efficiency.
One of Geng’s most memorable projects was during the pandemic—a test-drive event held in the mountains of Yunnan. Challenged by unstable weather and uneven terrain, he and the team tested over ten layout solutions using 3D models. During site visits, he identified potential risks in the stage foundation early and worked closely with the construction team to resolve them. The result was a successful integration of a dramatic off-road driving zone with a striking performance stage, set against the mountain landscape. For Geng, it was a clear lesson: real innovation happens when professionals solve problems directly in the field.
Looking ahead, he is actively strengthening his skills in three areas. First, by diving deeper into D5 rendering software to improve the realism of his 3D work. Second, by combining architectural concepts and modular design to deliver impactful visuals within limited budgets. And third, by preparing to take on a leadership role—supporting his team not just in design, but in communication and project coordination.
At SMS GROUP, we believe that the growth of every young creative plays a key role in reshaping how brands engage with the world. Passion fuels progress, and creativity brings imagination to life—this is the spirit of the next generation.
