23/08/2026
Thank you to AMCHAM T&T for the opportunity to contribute to Linkage and share my perspective on “An Underleveraged Event Economy.”
Our event industry is so much more than entertainment—it is a powerful ecosystem of talent, creativity, expertise and entrepreneurship with the potential to generate greater economic value and foreign exchange.
We’ve also seen incredible Trinidad & Tobago talent cross into the global event space—from Peter Minshall and Machel Montano to KES the Band and Denise Belfon—showing just how much we have to offer the world.
I believe our creativity, energy and “vibes” are an exportable asset. 🇹🇹
Thank you, AMCHAM T&T, for helping to advance this important conversation.
Read the full article below. 👇
LINKAGE MAGAZINE – ARTICLE SPOTLIGHT
AN UNDERLEVERAGED EVENT ECONOMY
Economies and industries must continuously evolve. For Trinidad and Tobago, one of the country’s most powerful yet underleveraged assets is its event-driven economy. From Carnival to the expertise behind producing world-class events, there are opportunities to generate greater foreign exchange, create new industries and export local talent and expertise.
As Amanda Jardine, Founder and Managing Director of Image Matters Ltd., writes:
“The challenge, then, is not creation but coordination—aligning stakeholders, investing strategically, and treating the event sector not as entertainment, but as a serious economic pillar capable of driving sustained growth and foreign exchange earnings.”
Click the link below to read the full article:
🔗 https://www.amchamtt.com/linkageq1-2026/anunderleveragedeventeconomy
