Aspirasi Food Galore & Catering

Aspirasi Food Galore & Catering - Seah Im Food Centre (Chicken Rice #01-45) (Closed on Sundays) (House Of Cutlet #01-39) (Closed on Wedding packages can be customized to suit your every need.

Mission
To be the top provider and promoter of Malay cuisine through our umbrella of services, offered at affordable prices. Aspirasi Food Catering is founded and managed by Mr Zainuddin, a passionate and friendly man who believes in using fresh produce to create affordable Malay cuisine to the masses. This has translated into several businesses under his growing food empire. Our most well-known product is the Aspirasi Chicken Rice, which is accompanied with its repertoire of hand-made sauces. The succulent chicken rice can be tasted at:

SEAH IM FOOD CENTRE 2 Seah Im Road #01-45/ #01-39 Singapore 099114
MAXWELL ROAD FOOD CENTRE 1 Kadayanallur Street #01-63 Singapore 069184

We have a Western food arm as well, House of Cutlet, located at Seah Im Food Centre. If you are looking for a top notch catering service, Aspirasi provide this as well. Our food catering arm can provide for your Weddings, Events and Corporate Functions. With our specialty in Malay Weddings, you can be ensured of a night of good food and entertainment. Aspirasi will provide set lunches and buffet settings for your events, depending on your requests. Price ranges from $6 per person, for a simple Nasi Briyani, to $18 for a specialty dish like Ayam Masak Merah. Whatever the occasion, look to Aspirasi! General Information
Since our establishment, Aspirasi has grown by leaps and bounds. From our humble beginnings in just selling chicken rice, we have expanded to include Malay weddings and catering services. Branching out from chicken rice, we now offer a wide selection of Malay food. From Nasi Briyani to Kueh, we have it! Call our friendly team to know more! Here is what our satisfied customers have said about us:

“Great Sambal! Must try! Sambal Chicken Rice at $3.50”

“Very tempting Nasi Ayam Penyet, especially if you put those crispy chicken crumbs on top of the flatten chicken (Ayam Penyet in Malay) Sedap! $4 only”

“The best place for a wide range of Chicken Rice flavors and also for the free-flow of chicken crumbs, those crunchy oily bits that makes eating Chicken Rice insanely unhealthy but absurdly yummy!”

“Awesome foods at reasonable prices! and the ‘Crispies’ are the way to go!”

Awards:
SINGAPORE BRANDS AWARD
SUCCESSFUL ENTREPRENEUR GOLD CATEGORY
FOOD MASTERS AWARD 2016 TOP 10
HALAL AWARDS 2020 (BEST CHICKEN RICE)

17/09/2026

Live on TT today was Sotong Curry, Paru Penyet & Prawn Masak Merah, all using our ready-to-eat sauces!

Available now at TT shop or our website!

08/09/2026

Simmer, Combine & Serve

Just heat up our Sambal Tumis, put your choice of protein (in this case, we bought some frozen prawns from the supermarket!), mix it well and it’s ready to serve!

Perfect for working mums who need to prepare dinner fast or if you’re craving some spicy sambal but don’t want the mess!

Launching on 7 September!

Our products are live on our website (link in bio!) and TT shop now!!Both have options for next day delivery! So order y...
07/09/2026

Our products are live on our website (link in bio!) and TT shop now!!

Both have options for next day delivery! So order yours today!

06/09/2026

Simmer, Combine & Serve

Just heat up our Sambal Hijau, put your choice of protein (in this case, we fried some wings that were coated with Tepung Aspirasi), mix it well and it’s ready to serve!

Mix, Coat & Fry

The wings were coated in our very own batter - Tepung Aspirasi and fried to golden perfection just like at our shops!

Perfect for working mums who need to prepare dinner fast or if you’re craving something simple yet tangy but don’t want the mess!

Launching on 7 September!

05/09/2026

Simmer, Combine & Serve

Just heat up our Masak Merah, put your choice of protein (in this case, we airfried some tofu and also added in some fresh tomatoes), mix it well and it’s ready to serve!

Perfect for working mums who need to prepare dinner fast or if you’re craving something simple yet tangy but don’t want the mess!

Launching on 7 September!

04/09/2026

Simmer, Combine & Serve

Just heat up our Sambal Tumis, put your choice of protein (in this case, we airfried some chicken wings!), mix it well and it’s ready to serve!

Perfect for working mums who need to prepare dinner fast or if you’re craving some spicy sambal but don’t want the mess!

Launching on 7 September!

03/09/2026

Simmer, Combine & Serve

Just heat up our Kari Pekat, put your choice of protein (in this case, we bought some squid & potatoes from the supermarket!), mix it well and it’s ready to
serve!

Perfect for working mums who need to prepare dinner fast or if you’re craving some delicious gravy but don’t want the mess!

Launching on 7 September!

02/09/2026

Simmer, Combine & Serve

Just heat up our Sambal Penyet, put your choice of protein (in this case, we bought some cooked paru from the supermarket!), mix it well and its ready to serve!

Perfect for working mums who need to prepare dinner fast or if you’re craving something spicy but don’t want the mess!

Launching on 7 September!

30/08/2026

Celebrating Big Boss’ birthday today, he has something to announce!! 📣

NEW products of some of our most beloved sauces at our stalls, soon to be available for your home!

28/08/2026

Thank you Hungry Go Where for featuring us & other stalls at Seah Im Food Centre!

As someone who literally grew up at Seah Im (cause have to help my dad pack chicken rice chili & serve customers after school 🤣), these are what I genuinely get when I am tired of my own chicken rice. 🤪 But of course, there are so many more delicious food at Seah Im, so come drop by & support local! 😉

09/08/2026

Happy birthday Singapore! 🇸🇬

We are open as usual today for Pasir Ris outlet & Cutlet’s House & tomorrow for Seah Im outlet.

P.S. Featuring the amazing artwork from the preschool teachers near our place!

30/07/2026

We were worried that with Harbourfront Centre being closed for 5 years, business would drop significantly as a number of offices in the building would also have to leave & the ferry terminal has also moved a few metres away. But syukur alhamdulilah, the crowd is still not too bad even if it’s not as strong as it used to be pre-COVID 🤲🏼

Seah Im Food Centre remains open as usual. So do come down and support us all!

25/07/2026

When?

09/07/2026

Its been a looooooong while since Big Boss cooked. Today, he finally cooked some Nasi Padang dishes - Ayam Bakar, Gulai Pedas Kikil & Acar Timun, ala Sederhana/Pariaman!

So so good!!! 😋

26/06/2026

Re-uploaded with our current 3 stalls, in case you still don’t know

23/06/2026

Leaving the stall (almost) exactly as how we go it.

You can still get your Chicken Rice fix at our other two stalls - Seah Im & Pasir Ris!

Yes, rental played a huge part (it is our highest rental outlet 😵‍💫) but also with the increasing costs, it has been so ...
09/06/2026

Yes, rental played a huge part (it is our highest rental outlet 😵‍💫) but also with the increasing costs, it has been so difficult to sustain our Clementi outlet. We have tried many different ways to stay open but unfortunately, we just no longer can.

Our other outlets at Seah Im Food Centre & VidaCity @ Pasir Ris remain open as usual.

Last day for our Clementi outlet is 21st June, Sunday. So westies, do come down & get your plate of chicken rice till then!

Address

3020 Ubi Avenue 2
Singapore
408896

Opening Hours

Tuesday 09:30 - 20:00
Wednesday 09:30 - 20:00
Thursday 09:30 - 20:00
Friday 09:30 - 20:00
Saturday 09:30 - 20:00
Sunday 09:30 - 20:00

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