03/06/2026
The world saw the unveiling of Saab’s new two-seat JAS 39 Gripen F.
We saw the opportunity to create a moment.
Yesterday, Saab revealed the first Gripen F aircraft destined for the Brazilian Air Force, in the presence of international guests including Brazil’s Minister of Defence, José Múcio.
While the aircraft took centre stage, LIWLIG was behind the experience that brought the story to life.
Together with Saab and Creative Technology, we developed and delivered the complete launch experience,from creative concept, show production and graphic content to set design and technical ex*****on.
70 metres of LED. 360° immersive sound. Environmental effects. Every detail carefully designed to amplify the moment.
Because when world-class innovation is unveiled, the experience surrounding it should feel just as extraordinary.
EventProduction CreativeTechnology LiveEvents