24/09/2026
ASPERIENCE — DARE TO GROW, IRL
We don’t believe in conferences that end when the lights go down on stage.
That’s why we created ASPERIENCE, a living expression of Aspia’s Dare to Grow mindset, brought to life through content, experiences and human connection.
For two days, 1,200 Aspia employees from more than 50 locations across Sweden came together at Annexet and Fållan for something beyond a conference. A place where inspiration met interaction, where gamification met storytelling, and where the conference seamlessly evolved into a festival.
From thought-provoking stage content and interactive challenges led by Eva Röse, to an immersive festival environment where oversized scenography and design made Dare to Grow tangible far beyond the stage.
And when the conference was over, the experience continued. Activities, surprises and live performances by KURT, Kaliffa and Molly Hammar turned the evening into a shared celebration and another opportunity to connect.
Because when people come together, the goal shouldn’t simply be to inform them.
It should be to move them.
Sustainability was built into the experience from the start, with the entire event Greentime-certified. Together with Stadsmissionen, we also created a Make Your Merch Shop, giving materials and products a second life while turning sustainability into something people could actively engage with.
LIWLIG was responsible for the full experience, from concept and creative direction to content, production, logistics, scenography, entertainment, food & beverage and everything in between.
1,200 people. 50+ locations. 2 days. One shared experience.
ASPERIENCE wasn’t just about Dare to Grow.
It was about giving the idea somewhere to live.
We put brand to LIVE.