Stockholm Fashion District

Stockholm Fashion District Stockholm Fashion District is a creative, vibrant and innovative district for the Swedish fashion in Welcome!

Stockholm Fashion District is a creative, vibrant and innovative district for the Swedish fashion industry. It is a hub for business as well as creativity with showrooms, trade fairs, buying days, production and pop up events.

Here is a summary of the past two days here in the district, which have been truly rewarding. Yesterday, we hosted our p...
16/08/2025

Here is a summary of the past two days here in the district, which have been truly rewarding. Yesterday, we hosted our popular event Buyers Club, a networking lunch exclusively for shop owners, shop staff, and buyers. The purpose is to discuss future challenges, share experiences, generate concrete business opportunities, and strengthen relationships within the industry. This time, we invited Ida Wachtmeiser, who runs , for an inspirational talk about social media, moderated by our Head of Communications & Marketing, Malin Wasström. Ida has built an impressive level of engagement on her store’s social media channels, attracting a follower base that currently reaches 19K. The talk was very well received and sparked many engaging discussions.

Both Stockholm Showroom and Stockholm Shoe House have been open, and we truly appreciate the great spirit you all bring here. Today the houses have been open for scheduled meetings — and will continue to be tomorrow as well.

We’ve wrapped up yet another successful day of Fashion Week Trade! We kicked things off with a Morning Seminar on retail...
14/08/2025

We’ve wrapped up yet another successful day of Fashion Week Trade! We kicked things off with a Morning Seminar on retail trends, hosted by the retail expert Alex Baker. From there, the energy continued to build as all the houses buzzed with meetings and inspiring conversations. Here we give you a peek of the day in Stockholm Showroom and Fair Hall B.

We ended the day on a high note with The Party, the season’s big industry celebration. It was a truly amazing night and you can see glimpses of it in our stories. A post dedicated to the evening will come later on, so stay tuned! Until then we want to thank everyone that came and made it such a joyful night!

Yesterday we hosted a press and industry lunch at where we presented international and national collaborations, program...
13/08/2025

Yesterday we hosted a press and industry lunch at where we presented international and national collaborations, program higlights and news from Fashion Week Trade. We are so glad that there was such a strong interest and that so many came to listenen, mingle and network. We strongly believe that collaboration is the key to success.

We had such a great day yesterday, and you can really feel that the week has kicked off in full swing. In addition to St...
13/08/2025

We had such a great day yesterday, and you can really feel that the week has kicked off in full swing. In addition to Stockholm Showroom, Stockholm Shoe House, and Fair Hall B, Fair Hall A also opened its doors. The atmosphere was vibrant and filled with positive energy and it is so nice to see all the trade meetings taking place and the connections made.

We hosted a very successful press and industry lunch, and in the afternoon we arranged Business & Bubbles in Fair Hall A. In the evening, we made our way around to some of the events organized by our exhibitors, and we truly love seeing so much happening in the district.

Here comes some glimpses from our Grand Opening & Inspiration Show yesterday evening. What a start to a great week! We m...
12/08/2025

Here comes some glimpses from our Grand Opening & Inspiration Show yesterday evening. What a start to a great week! We mingled, listened to our CEO, ’s opening speech and got a walk theough of the upcoming trends for SS26 by as they where displayed on the stage. The inspiration for the week is ser and we look forward to welcome you all to all the events that we have planned for the week!

📸 1, 3 and 8: ,

Yesterday marked the first day of Fashion Week Trade and what a day! Stockholm Showroom, Stockholm Shoe House and Fair H...
12/08/2025

Yesterday marked the first day of Fashion Week Trade and what a day! Stockholm Showroom, Stockholm Shoe House and Fair Hall B opened and the day was filled with inspiring encounters, beautiful displays, and a buzzing atmosphere from the very first moment. We’ve met so many passionate people and felt the creative energy in every corner - our favorite type of day. In the evening we held our Grand Opening & Inspiration Show and we will share more about that later - stay tuned!

”Stockholm Fashion District, Sweden’s leading trade hub for fashion, is contributing to significant growth in the Swedis...
07/08/2025

”Stockholm Fashion District, Sweden’s leading trade hub for fashion, is contributing to significant growth in the Swedish fashion industry. The record-breaking participation of both Swedish and international players during Fashion Week Trade, August 11–15, arranged by the district, confirms Sweden’s attractiveness and export potential. With over 700 brands present, Sweden establishes itself as a leading fashion destination.”

Read the full press release (in Swedish or English) linked in bio.

07/08/2025

Stockholm Fashion District, Sveriges handelsplats för mode, bidrar till betydande tillväxt inom svensk modeindustri. Det rekordstora deltagandet av både svenska och internationella aktörer under modeveckan för handeln, Fashion Week Trade, 11-15 augusti, som arrangeras i distriktet, bekräftar S...

We’re excited to present the full program for Fashion Week Trade, all in one place! Discover the complete schedule of sh...
05/08/2025

We’re excited to present the full program for Fashion Week Trade, all in one place! Discover the complete schedule of shows, events, and activities gathered together for your convenience. Stay updated, plan ahead, and make the most of your Fashion Week Trade experience - and make sure to RSVP to the events when registering to Fashion Week Trade through the link in our bio!

This is your friendly reminder to pre-register for next week’s Fashion Week Trade! You find the registration link in bio...
04/08/2025

This is your friendly reminder to pre-register for next week’s Fashion Week Trade! You find the registration link in bio and we hope to see you there!

At the Global Business Climate Survey 2025 launch, business and government leaders discussed how Swedish companies face ...
30/06/2025

At the Global Business Climate Survey 2025 launch, business and government leaders discussed how Swedish companies face uncertainty and change. Despite challenges, Swedish competitiveness remains strong, with 70 percent of companies viewing the global business climate positively.

For key insights and full article, see link in bio!

Connect and engage with fellow industry professionals over a glass of sparkling wine. Join us on both Tuesday and Thursd...
27/06/2025

Connect and engage with fellow industry professionals over a glass of sparkling wine. Join us on both Tuesday and Thursday to mingle, exchange insights and explore exciting new business opportunities.

RSVP to Business & Bubbles when registering your visit to Fashion Week Trade.

When: Tuesday, 12 August, 15.00-16.00
Where: Location: Fair Hall A, Nackastrandsmässan, Automobilgatan 1

When:Thursday, 14 August, 15.00-16.00
Where: Fair Hall B, Nackastrandsmässan, Automobilgatan 1

Adress

Augustendalsvägen 7
Nacka Strand
131 52

Öppettider

Måndag 09:00 - 17:00
Tisdag 09:00 - 17:00
Onsdag 09:00 - 17:00
Torsdag 09:00 - 17:00
Fredag 09:00 - 16:00

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