13/06/2025
Are you a shop owner, shop staff, or buyer? Join us for Buyers Club where we have invited the store owner, Ida Wachtmeister, for an inspirational talk about reaching your customers on social media. Ida has built an incredible engagement on her store’s social media, attracting a follower base that now reaches 17,000 followers. The talk will be held in Swedish and will be moderated by Malin Wasström, Head of Communications & Marketing at Stockholm Fashion District. After the talk, we will open up for a joint discussion where we can share thoughts, challenges, and ideas with each other.
Ida Wachtmeister runs Knutstorps butik (), located in the historic Knutstorps Borg in Skåne, where she lives with her family. The historic castle became the perfect setting for Ida’s vision of a personal store offering colourful products, fun patterns, and joyful interior design. With previous experience in e-commerce, Ida also decided to launch a webshop, and by combining it with flea markets and guided tours of the castle, she attracts customers to her store.
After the talk we offer a lighter lunch you can take with you or eat on-site while mingling with your colleagues in the field. Note that there are a limited number of spots, so secure yours by registering now, but no later than Friday, 8 August, in order to receive lunch. Registration after 8 August is possible, but does not include lunch. Please note that this networking opportunity is exclusively for buyers who run or work in a store.
Buyers Club was started in Stockholm Fashion District in 2019 with the aim of creating a networking forum for shop owners, shop staff, and buyers to pursue future issues, exchange experiences and concrete business benefits, and get to know colleagues in the industry even better. Buyers Club is a recurring event held every season on the Friday during Fashion Week Trade.
RSVP to the Buyers Club here: https://buyersclub-aug25.confetti.events
When: Friday, 15 August, 12.15-13.15
Where: Stockholm Showroom, Augustendalsvägen 7
