Sync About It

02/05/2025

This trio is back in business!
And exactly where it all began, as we met at .music.week in 2022.

Post-our-first-conference together & celebrating getting back to our friends in Greece, we’re taking over the mic and sharing some sync-focused insights.

🗓️ May 8th / 12:45 @ Olympias 3
& .vasile :
From Pulp Fiction to Fortnite: Getting your music into films & games

🗓️ May 9th / 13:00 @ Athens Old Stock Exchangevasile :
Fueling the dream> Managing pressure, conquering doubts, and staying balanced

🗓️ May 9th / 17:00 @ Olympias 3adina :
Pitch and place: Local approaches to a global sync market.

Thank you Georges, , Chris, Olga & the rest of this amazing team!

See you soon!

27/02/2025

✨ We can’t believe it’s already over!

After a year of dedication and three exhilarating days packed with panels, workshops, and an inspiring songwriting camp, we finally took a moment to catch our breath. But now, it’s time to express our deepest gratitude!

A huge thank you to each and every speaker who joined us for this milestone first edition of Sync About It - Music Sync Conference—pioneering the first event of its kind in Central & Eastern Europe. The first edition is always the hardest, and your support made it truly unforgettable.

🎉 This journey wouldn’t have been possible without the incredible support of Live MX and the European Union funding.
We’re also immensely grateful to the supporting entities who believed in our vision from the very start: Coca Cola Romania , Moxy Bucharest Old Town , BMW România , 5 to go (our official coffee partner ☕), Meze Audio , Global Records , iaBilet.ro, DISCO , Reset! Network , IQads News, and all the music networks that helped spread the word.

🙌 And to our amazing delegates and participants—thank you for being part of this experience!

🗓 See you next year with an even better edition!

Adina Popescu, Andra Vasile & Steve Farris Music

21/02/2025

During “The BMW i4 Electric Car Sound Design” presentation, which was also the final discussion of Day 2, we got to dive into brief introduction to the electric racing project BMW are working on – this is a world premiere, meaning that all solutions are developed locally, including the sound design. The challenge stems from the fact that racing cars do not have a natural sound.
This presentation was hosted by the team that worked on the sound project: Dan Alexandru (Sound Designer), Titus Constantinescu (Sound engineer) and Horia Platona (Pilot, Chief Engineer).

21/02/2025

Michelle Stoddart () engaged with our incredible keynote speaker, Louisa Rainbird (), Head of Music for Europe at Amazon MGM Studios, to explore her career journey and the evolving landscape of music in film and TV through her personal experiences.

Louisa offered us valuable insights into her role, the challenges and opportunities she faces and the unique characteristics of the European cinematic landscape and its intersection with music.

21/02/2025

In the “Game On! The role of music in video games” panel, our moderator Oana Tache () dived into the evolving role of music in gaming alongside Gemma Farrington () and Irma de Wind (.dewind).

20/02/2025

Full house for the “Sync about Romania - The Romanian sync stories and current state of mind” panel 🇷🇴
This panel explored the sync landscape in Romania, bringing together a dynamic group of professionals who bridge the worlds of music and visual storytelling. The discussion was conducted by Silent Strike (), Alexandru Turcu (), Cristina Siia (), Oana Giurgiu (.oana) and Andrei Mîndru () and was moderated by Victor Mihăilescu ( ).

20/02/2025

Let’s go behind the scenes to explore the world of stock music—how it’s created, how it’s used and how it can be a valuable resource in the sync world. “Stock & Roll: Behind Production Music,” a panel moderated by our very own Steve Farris (), got together Horea Pascu (.pascu), Lyubomir Yordanov (Atom Music, BG) and Claudiu Moga () in an insightful chat about production music and how to master it.

20/02/2025

Second panel of the day - “Sync in Films and TV series: The particularities of music synchronisation in Film & TV” - got together Dina Coughlan ( ), Marius Leftarache () and Patrycja Bukowska () for an exciting conversation on what sets the music for motion pictures apart, moderated by Lucia ().

20/02/2025

Day 2 is in full swing✨ In the “Fantastic Syncs and Where to Find Them: Tips & Tricks in Getting Your Music Out There” panel we talked about all things music pitching, do’s and don’ts when it comes to approaching a music supervisor and key aspects that make a track stand out from the crowd. The discussion was moderated by Andreea Dascalu (.dascalu99) with Connie Farr (), Dave Philpot () and Tom Stanford ().

20/02/2025

We’re kickin’ off another day and the schedule is filled with a lot of talks you would not want to miss.

Go through the slides, check it on our website, make your plan and meet you in the coffee breaks!

19/02/2025

Is the sync world a man’s world? Iulia Pop (), our moderator and Communications Manager at .romania, hosted a vulnerable and open conversation with Irma De Wind (.dewind), Maria Buschuew (.bschw) and Simona Strungaru (.simona) within the “Women in Sync & Mental Health within the Music Industry,” marking the end of Day 1.

19/02/2025