08/05/2026
A curved 16-metre LED screen. Live Nintendo. An interactive gift store at the bar.
This was Boomerang's booth at SIGMA Central Europe — Rome, November 2025.
Boomerang didn't come to SIGMA just to be present. They came to build a space people would return to. Not once — throughout the entire day.
Here's what we built together.
The setup
A curved LED screen 16×2 metres wrapping around the perimeter of the booth. Large, smooth, impossible to miss from the aisle.
In the centre — a 2×2 metre screen with a live gaming zone: visitors played sports simulators on console right at the booth. Real competition. Real emotions. Real queue.
At the bar — a mushroom-shaped display with TVs running a live Boomerang gift auction in real time. People watched, engaged, and came back to check the results.
Over all of it — dynamic lighting programmed for key moments: the tennis match, the prize draw, interviews on the stand, musical interludes and performances.
The result
The gaming zone gave people a reason to stop. The gift store gave them a reason to return. The lighting created an atmosphere and moments people wanted to capture.
That's exactly how an exhibition booth should work.
Planning a booth at SBC Summit Lisbon or another iGaming show this season? Drop us a message — let's talk about what will work for your format and audience 👇