02/05/2026
Fire Gummies: Packaging Design
Sharing a recent packaging project where the goal was clear: create a bold, shelf-dominant identity that instantly stands out.
Each variant is built around a strong color system and expressive typography, giving every flavor its own personality while maintaining a cohesive brand language. The visual direction emphasizes contrast, energy, and a slightly rebellious tone to resonate with a modern audience.
A fun project focused on pushing color, hierarchy, and impact.
