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Trademark 大, Lipa City (2026)

17/01/2026

✨ MEET OUR GRAND JURY: A LEGACY OF COSPLAY EXCELLENCE ✨

The circus is almost here, and it’s time to introduce the experts who will be crowning the winners of the Ala Eh Cosplay Festival! 🎪🎭

Our judges bring their competitive mastery, professional judging experience, and a deep understanding of Cosolay to SM City Lipa this Sunday.

Get to know the powerhouse trio who will be evaluating you:

🌟 S.D. BUNNIE
A decorated veteran with an extensive portfolio in both competition and professional judging.

* Championship Pedigree: Holds multiple Champion titles from events such as Amaranth Spring Bloom, Digital Summit’s Cosplay Contest, and Taiyo! Matsuri.

* Judging Expertise: Has served as a judge for the Character Portrayal Walkway, Woodland Creatures Walkway, and Yukiharu Sekku.

* Industry Leadership: Currently serves as the External Vice President of NU-L Artistique, an Officer for Meishu, and a Guest Cosplay Speaker for Nexus Academia 2025.

🌟 YOTARO NAGISA
A seasoned competitor and community leader who has been active in the cosplay scene since 2019.

* Winning Streak: Most recently secured 1st Place at the SM Calamba Halloween Costume Competition in October 2025.

* Consistent Podium Finishes: Crowned Champion at the Amarant Cosplay Party (June 2024) and earned 1st Place in the Genderbend Category at Cosmeet 2023 (Okada Manila).

* Leadership & Influence: Serves as the Trademark Head and is a featured Ambassador for Imeiji.

🌟 NOWA REI
A rapidly rising talent who has made a significant impact since debuting in 2024.

* Proven Track Record: Secured 1st Place at the Empire Rakuyou Catwalk in 2025.

* Versatile Experience: A veteran of Empire Events, having participated in all of their cosplay competitions.

📍 SM City Lipa
🗓️ January 18, 2026 (Sunday)
🕛 Event Starts: 12:00 NN

Prepare your best performances and let’s see if you can impress our star-studded panel!

17/01/2026

🎪 ONE DAY TO GO UNTIL THE GRAND SPECTACLE! 🎪

The wait is almost over! Tomorrow, January 18, the Ala Eh Cosplay Festival takes over SM City Lipa starting at 12:00 NN. Are your costumes ready? Are your props polished? The circus is officially coming to town! 🎭✨

✨ WHAT TO EXPECT TOMORROW:

• Early Giveaways: Our first raffle starts right after the opening ceremony—make sure you've registered via the SM Malls Online App to get priority! 🎁

• Epic Guest Acts: Get ready for high-energy performances from TXU XII and our multi-talented guest, Yangchi! 🎤🌟

• Chaos & Fun: Join our games like the Anime Sing-Along and the Group Bonanza Skit Challenge! 🎮

• Huge Prizes: We are giving away merch from our sponsors and a total of ₱ 30,000 in Gift Certificates throughout the event!

• The Ultimate Finale: End the day dancing with the whole community in our Random Play Dance! 💃

16/01/2026

🎪 THE GRAND SPECTACLE AWAITS: OFFICIAL PROGRAM FLOW! 🎪
The stage is set, the lights are bright, and the circus is ready to begin! 🎭✨ Mark your calendars for January 18 at SM City Lipa because we’ve packed every minute with epic performances, interactive games, and massive prizes!

From the Cosplay Parade to the high-energy Random Play Dance Finale, here is your guide to the most magical day in Lipa City! 🦁🌟

✨ HIGHLIGHTS YOU CAN’T MISS:
🎁 5 Giveaway Batches – Register via the SMO and PIXEL App to get priority for the raffles!
🎮 Wild Interactive Games – From Catwalk Roulette to the Group Bonanza Skit Game!
🎤 Guest Performances – Catch TXU XII and YANGCHI live on stage!
🏆 Awarding Ceremony – We’re giving away ₱30,000 worth of SM & Food Gift Certificates for the best cosplays!

🕒 Doors open at 12:00 NN. Make sure to arrive early for the first giveaway!
Whether you're competing for the crown or just here for the vibes, let’s make some memories at the grandest show in town! See you there, Ala Eh! 👋🔥
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16/01/2026

🏆 LEVEL UP YOUR COSPLAY GAME & WIN BIG! 🏆

The stakes just got higher for the Ala Eh Cosplay Festival! We’re not just looking for great costumes, we’re looking for the Grand Stars of our circus! 🎪✨

SM City Lipa is giving away a total of PHP 10,000 in SM Gift Certificates to the most impressive cosplayers of the day! Whether you're a seasoned pro or a rising star, this is your chance to shine and bring home some serious shopping money! 🛍️🔥

💰 THE PRIZES:
🥇 1st Place: ₱5,000 SM Gift Certificate
🥈 2nd Place: ₱3,000 SM Gift Certificate
🥉 3rd Place: ₱2,000 SM Gift Certificate

🔍 WHAT WE’RE LOOKING FOR:
✨ Costume Accuracy – Every detail, stitch, and prop counts!
💄 Make-up & Styling – Show us that flawless character transformation.
🎭 Presence – Give us your best in-character energy!

So, polish those costumes, style those wigs, and get ready to wow the crowd on January 18 (Sunday)!

📍 Venue: SM City Lipa
🕛 Registration Starts: 12:00 NN

AlaEhCosplayFestival

16/01/2026

🎟️ SECURE YOUR EVENT PASS & GET PRIORITY FOR RAFFLES! 🎟️

Planning to join the fun at the Ala Eh Cosplay Festival? Make sure to register via the SM Malls Online (SMO) App to get your official event pass!
Those who register through the app will be PRIORITIZED for our exciting raffle draws throughout the day.

Don't miss your chance to win those prizes! 🎁✨

Why register via SMO App?

✅ Fast Entry: Get your event pass directly on your phone.
✅ Raffle Priority: App-registered attendees get first dibs on the prizes!
✅ Convenient: One app can be used to register more than one cosplayer—perfect for groups and cosplay squads! 👯‍♂️

How to Register:
1️⃣ Download the SM Malls Online App on Google Play or App Store.
2️⃣ Search for "Ala Eh Cosplay Festival" in the app.
3️⃣ Follow the detailed registration steps shown in our guide post here: [https://www.facebook.com/share/p/17jpZGpcYq/?mibextid=wwXIfr].
4️⃣ Present your digital pass at the registration booth on event day!

📍 SM City Lipa
🗓️ January 18, 2026 (Sunday)
🕛 Starts at 12:00 NN

Register now and we'll see you at the circus! 🎪👋

16/01/2026

Trademark is ready to be charmed by the multi-talented Yangchi!

A veteran cosplayer since 2017 and the leader of idol group HeartLxt, Yangchi is a powerhouse performer and an elite competitor. With recent Championship titles for her Marin Kitagawa, Neon, and Nobara Kugisaki cosplays, she brings world-class craftsmanship and stage presence to our event!

Don't miss her live performance at the Ala Eh Cosplay Festival!

FB: https://www.facebook.com/share/1BdoExKFpS/?mibextid=wwXIfr
TikTok: https://www.tiktok.com/.yangchiiiii
IG: https://www.instagram.com/xoxo.yangchiiiii/

14/01/2026

⏰ 48 HOURS LEFT: REGISTER NOW OR MISS OUT! ⏰

This is it! We are officially ONE DAY AWAY from the registration deadline for the Ala Eh Cosplay Festival competitions! 🎭✨

If you’ve been waiting for a sign to join, this is it. Don't let the January 16 deadline pass you by! Check out these massive prizes waiting for our champions, thanks to our amazing sponsor, HOLOUN:

🏆 Cosplay Competition Champion:
• A premium, high-quality Saja Boys costume from HOLOUN!
• PLUS PHP 5,000 worth of Food GCs!

🏆 Cosplay Catwalk Roulette Champion:
• Your choice of select high-quality HOLOUN Demon Slayer cosplay set (for kids)

HOLOUN is a professional designer dedicated to making cosplay easier without sacrificing the intricate details we all love. Now is your chance to own a piece of their professional craftsmanship!

📍 Event Venue: SM City Lipa
🗓️ Event Date: January 18, 2026 (Sunday)
🕛 Program Starts: 12:00 NN
🔗 REGISTER HERE BEFORE JAN 16: [https://forms.gle/H3appYareZUZCcHz6]

Don't just watch the fun—be part of it and take home the crown! See you at SM City Lipa! 🥳👋

14/01/2026

🎪 STEP RIGHT UP! THE GRAND SPECTACLE IS ALMOST HERE! 🎪

The Ala Eh Cosplay Festival is coming to town, and you’re invited to the most magical show in Batangas! 🎭✨ We are transforming SM City Lipa into a grand circus of creativity, friendship, and fun!
Get ready for an action-packed day:

🔥 Epic Stage Moments – Watch incredible performances and join the fun of the Cosplay Competition!
🎮 Interactive Games – Test your skills in our various mini games and challenges!
🎁 Surprise Loot – We’ve got giveaways and raffles happening all day long!
💃 The Ultimate Party – We’re ending the day with a massive Random Play Dance for everyone!

Don’t just watch from the curtains—be the star of the show! Update your profile picture now and let the world know you’re joining the celebration!

📍 Venue: SM City Lipa
🗓️ Date: January 18, 2026 (Sunday)
🕛 Time: Starts at 12:00 NN

🔗Link: https://drive.google.com/file/d/1Ojyde7I2cmzZhGlrY4aOa4lCkybJ-gZP/view?usp=drivesdk

[ATTENDEE CAPTION.]
[COPY AND PASTE.]

🎪 WELCOME TO THE SHOW! 🎪

I’ve officially set my stage for January 18, 2026, at Ala Eh Cosplay Festival! 🎭 I can't wait to hang out with the community, join the games, and see all the amazing cosplays in person! It’s going to be a day full of energy, prizes, and great memories!

✨ I’ll be at the festival as: [Insert Your Character Name] from [Insert Series/Game] ✨

If you see me this Sunday (Jan 18), don’t be shy—let’s take some selfies and have the best time! 📸

See you at the festival!! 👋🔥

14/01/2026

✨ SPONSOR APPRECIATION: HOLOUN ✨

We are absolutely thrilled to welcome HOLOUN as an official sponsor for the Ala Eh Cosplay Festival!

For those looking to take their character transformations to the next level, HOLOUN is a professional designer and supplier specializing in high-quality anime, manga, and gaming cosplay costumes and wigs. They are highly regarded in the global community for balancing intricate, screen-accurate details with accessibility, staying true to their signature slogan: "Make Cosplay Easier."

🎁 BIG PRIZES ALERT! 🎁
HOLOUN is bringing something extra special to our stage! They will be providing full cosplay sets for the winner of:

🏆 The Cosplay Competition
💃 The Cosplay Catwalk Roulette Game

Don’t miss your chance to win a professional-grade costume and experience the incredible quality HOLOUN is known for!

📍 SM City Lipa
🗓️ January 18, 2026 (Sunday)
🕛 Starts at 12:00 NN

Make sure to follow their pages to see their latest collections and find your next dream cosplay!

14/01/2026

🎉 ALL OUT Fiesta to the MAX! 💥

ALA EH! It’s time to suit up for ALA EH! COSPLAY FESTIVAL at SM City Lipa, The Event Center! 🤩

🗓 January 18 | ⏰ 12 NN

General Mechanics on How to Reserve Your Seats:
✨Download the SM Malls Online (SMO) App
✨Scan the event QR Code
✨Swipe to Redeem Your Event Pass
✨Present your Event Pass at the venue on the day of the event

📝 Terms and Conditions:
1. 1 Cosplayer = 1 Event Pass
2. 1 SMO App account may redeem multiple passes
3. Present your Event Pass at the venue on the day of the event
4. Redemption Period: January 14-18, 2026
5. Event Passes are non-transferable

From heroes to icons, bring your best look and go ALL OUT to the max!

See you here, cosplayers and get a chance to win amazing prizes! 👘⚔️🔥

14/01/2026

💡 PRO-TIP: HOW TO SNAG THE WIN! 🏆
Want to stand out from the crowd? Focus on these three things to maximize your score:

• Own the Stage (50% Score): Don't just stand there! Plan a clear "story" for your 3 minutes, start with a bang and end with your most iconic pose!

• Audio is Everything: High-quality sound makes you look 10x more professional. Ensure your music and voice clips are loud, clear, and perfectly timed.

• The "Final Frame": Hold your ending pose for 5 seconds. This gives the judges time to finalize their scores and photographers a chance to get your best shot! 📸✨

📝 READY TO COMPETE? REGISTER NOW!
Don't wait until the last second, get your assets ready and secure your slot!

🔗 Registration Link: https://forms.gle/H3appYareZUZCcHz6
📅 Deadline: January 16, 2026
📁 Requirements: Have your Audio File and Background Video/Image ready for upload during registration!

Make every second of your 3 minutes count! See you on stage! 🎭

13/01/2026

✨SPONSOR APPRECIATION: PIXEL by Eplayment ✨

We are leveled up! We’re incredibly excited to welcome PIXEL by Eplayment as an official sponsor for the Ala Eh Cosplay Festival! To celebrate, they are hosting an exclusive raffle giveaway with a chance to win awesome prizes during the event!

Ready to secure your entry? Just follow these 3 simple steps:

1️⃣ Follow Eplayment: Like and follow the Eplayment page ( https://www.facebook.com/share/1DLMSUTGp6/?mibextid=wwXIfr ). We need your help to reach a goal of 50 new follows!

2️⃣ Register: Sign up for the PIXEL App using this link: [https://pixel.eplayment.co] .

3️⃣ Comment Proof: Take a screenshot of your follow and your successful registration, then message us on this page!

✨ Complete all steps to earn 1 raffle entry, which will be drawn live during the festival!

📍 Where: SM City Lipa
🗓️ When: January 18, 2026 (Sunday)
🕛 Time: Starts at 12:00 NN

Don’t miss this chance to support one of our amazing sponsors and walk away with some epic loot!

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