25/05/2026
I caved…
Finally invested in a leaf blower.
And honestly, I am not sure if I am now a practical gardener or just a woman with a new toy and a lot of yellow leaves to conquer.
Winter in the garden has made the to-do list very visible this week.
Leaves everywhere.
Paths that need clearing.
Edges that need tidying.
The garden is talking out loud at this point, asking for some help before we properly bed down for winter.
And, as often happens, the garden got me thinking about events.
Because the events that bloom beautifully in spring do not start in spring.
They start now.
With the quiet work.
The planning.
The positioning.
The conversations.
The thinking about who needs to be in the room, and who might help make that room even better.
That is especially true when it comes to sponsorship and new partnerships.
The good ones do not usually happen in a rush at the end.
They need time to take root.
Time to find the right people.
Time to shape the right story.
Time to create something that feels useful, aligned and genuinely connected.
For me, that is where the real magic sits.
Not simply adding a logo to a page, but creating a partnership that adds value to the event, the audience and the organisation showing up.
So while the garden may be all yellow leaves and winter layers right now, behind the scenes this is a very good season for laying the base for spring events.
A little clearing.
A little planning.
A little strategy.
A few good conversations.
And then, hopefully, something rather lovely starts to grow.
What conversations could you start now that might help your spring event grow?
I'd love to know what you are doing now that will come to fruition in the spring, drop a comment and let me know 😉