02/05/2026
Throwback to October 2022, and one of the memorable projects we have been part of.
When Uno Loco called us about the official Pōwhiri and Welcome Ceremony for the FIFA Women's World Cup 2023, we knew straight away this was going to be something special. A call from Uno Loco usually means the project is going to be great, and this was no exception. When they told us Robin Rawstone was leading the creative, we knew we had to be on that team.
Robin pushes the brief creatively every time, and with Uno Loco leading the charge, there is a real confidence that good ideas and brave thinking will make it through to the finished product. Looking back at this project, you can see exactly how having the right team pays off.
The ceremony itself was held on Auckland's waterfront on 19 October 2022. Ngāti Whātua Ōrākei led the occasion, welcoming the world's largest women's sporting event and its delegates to Aotearoa New Zealand with a wero, karanga, whaikōrero, and hongi. The Football Ferns performed waiata, and FIFA President Gianni Infantino addressed the crowd with words in te reo Māori.
FIFA events bring world class expectations. They also bring world class budgets. When both of those things meet the right creative team, the results speak for themselves.
Proud of this one.