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✨Bringing Whimsy to Childhood with Bespoke Magic🌈
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07/05/2026

This week I found magic by searching for mushrooms with my eldest little witch. 🍄

There is something truly magical about being in the forest and slowing down enough to see all the beautiful little worlds that live below the trees, and wondering who lives inside them.

There's so much magic to be found here.

So, what would you search for?

Magical wishes,
Glenda Goodspell 🖤

30/04/2026

Hello magic lovers,

Now that my potion chapter has come to a close, I wanted to share a few beautiful small businesses who are continuing to bring magic, creativity and sensory play into little hands.

Each of these brands has their own unique take on magic — from bright and fizzy, to soft and sensory, to magical adventures. There are many more companies out there, but I've chosen these three because I've had a personal relationship with them in some way and want to send them my support.

If your little ones still crave potion play, imagination and wonder… these are creators I’d happily recommend.

But, let's share the love... if you are a potion company or know someone who runs one... pop the details in the comment for others to see and I'll share themnin my stories. I'm all about sharing the love of small kiwi magic makers. 🖤

Sending love to you and your magical minis.

Magical wishes,
Glenda Goodspell ✨

10/04/2026

BUY 1 GET 1 FREE + 20% OFF + FREE SHIPPING 😱

Yes, you read that right. I haven't totally lost my mind, I just really need to close this chapter.

Get in quick though... stock is very limited and at the time of this post, my VIPs have been busy grabbing their favs, so I only have enough stock left for about 10 more orders.

🧙‍♀️ If you are coming to my last potion event tomorrow and want to secure your stock, just purchase online, select Pick Up, write Witchery in the notes and I'll bring it with me.

Happy shopping magic lovers. I hope you get a chance to experience the magic one last time.

Magical wishes,

Glenda Goodspell the Good Witch 🖤

31/03/2026

⭐️ Northland folk... if you're a magic lover, come and find me in the Sparkle & Spell Co. Magic Potion Den this weekend at the

🗓 Saturday 4 April
⏱️ 9am - 2pm
📍Waipu Caledonian

I'll have magic potions, wands, crystals and I'll even have a table set up with mini potions to make for those who can't wait to take theirs home.

It's set to be an amazing day and an amazing event raising money for Waipu Primary School. So, come and say hi, find the magic that calls your name or make a potion with your kids. Just bring a jar or container incase you want to take your potion home with you.

Where curiosities grows, magic flows my friends, and I can't wait to stir up the magic with you all.

Magical wishes

Glenda Goodspell the Good Witch

04/03/2026

When it hits that this is the final magic potion collection… and half the stock is already gone!

No restocks.
No relaunch.
No “I’ll grab one later.”

If you’ve been thinking about it, this is your sign. It's time for us to close the chapter on our potions.

Comment MAGIC and I’ll send you the link.

13/02/2026

Some magic is made to sparkle brightly in the moment… and some is made to be remembered long after.

Forget Me Not is my quiet nod to the magic of Sparkle & Spell Co. — the final potion release before we turn the page on this chapter.

This collection is a blend of beloved favourites and a small handful of new potions I’ve been dreaming about for quite some time. Each spell is heart-led, written to encourage thinking, self-belief, and the awakening of the magic that already lives within.

I created these with the hope that children might breathe in the magic one last time — slowly, curiously, fully.

If one of these potions has ever whispered your name, now is the moment to listen. These will not be returning to the shop.

Magical wishes,
Glenda Goodspell 🖤

10/02/2026

Ahh, Valentine’s… a day of topsy-turvy love. You either lean into it — or quietly rebel against it. 🖤

So tell me… what era are you in right now?

🖤 The dark, romantic veil of Valloween
❤️ The cheeky mischief of Cupid
💛 Or the steady, soul-deep warmth of Galentine’s

Whatever shape love is taking for you — first love, true love, twin flames, love now faded, or even the unrequited kind — all love is welcome this Saturday at

My dear friend Priscilla, will be opening her doors to honour love in all its wondrous… and sometimes dark and twisted forms. Her space is filled with antiques, trinkets, and intentional magical fare. I’ll be there too, with a collection of potions — and, if the timing is right, a few new wands I’ve been quietly crafting behind the scenes.

It will be a small, intimate gathering. So... come to browse. Come to chat. Or simply come to sit in the energy for a while.

These days always carry a special kind of magic and this one will be filled with love.

🗓 Saturday 14 February
⏰ 10am–3pm
📍 10 Old Pine Valley Road, Silverdale

Follow the pull if you feel it.

Magical wishes,
🖤 Glenda Goodspell

Address

Auckland

Website

http://www.sparkleandspell.co.nz/

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