Sparkle & Spell Co.

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Sparkle & Spell Co. Where curiosity grows, magick flows.💫
Stir up the magick. ✨️
🧙‍♀️ Glenda Goodspell the Good Witch
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It’s been a while, witches…I’ve been quietly lurking in the background for a little while now, trying to find my place h...
20/08/2026

It’s been a while, witches…

I’ve been quietly lurking in the background for a little while now, trying to find my place here again. I haven’t lost my magick, but if I’m honest, my spark has definitely dimmed.

Sometimes we forget that even our magick needs to rest. And when we don’t listen to that gentle little hum telling us to slow down… well, you better believe the universe has a way of making sure we eventually do.

Life lately... has been busy balancing homeschooling my eldest little witch and supporting mainstream school with my youngest, navigating all the beautiful chaos that comes with being Mum, wife and a friend, and somewhere amongst it all, trying to rediscover the things that light a fire in me again. Oh... and slowly crawling my way back from Influenza A. Look after yourselves, team. That virus is NO joke!

Lately, I’ve started noticing tiny sparks again. I've been getting the itch to create, to craft, to bring magick to the world in some way.

My daughter and I have been creating some mystical and intentional crystal jewellery together (which we may share with you soon), and I’ve been pottering away on a few other witchy creations too.

And somewhere amongst all of that, I realised just how much I’ve missed this little community, the friendships, the chats and the magick of this page.

I still want to create. I still want to share magick. I’m just not entirely sure what that magick looks like anymore. And perhaps I don’t need to know yet. Maybe, one day soon, the planets will align and this new path will reveal itself. 🌙

Because I think sometimes we forget that our source of magick is a living, breathing thing. It changes. It grows. It ebbs and flows. And sometimes… even magick must rest. Not because it failed. Not because the magick faded. But simply because it is alive. ✨

So perhaps this season isn't about trying desperately to get my old spark back. Perhaps it's about discovering what lights the new one.

I’d love to know… When your own cauldron is feeling a little empty, what do you do to fill it again?

Magical wishes,
Glenda Goodspell 🖤

07/05/2026

This week I found magic by searching for mushrooms with my eldest little witch. 🍄

There is something truly magical about being in the forest and slowing down enough to see all the beautiful little worlds that live below the trees, and wondering who lives inside them.

There's so much magic to be found here.

So, what would you search for?

Magical wishes,
Glenda Goodspell 🖤

Hello magic lovers,Now that my potion chapter has come to a close, I wanted to share a few beautiful small businesses wh...
30/04/2026

Hello magic lovers,

Now that my potion chapter has come to a close, I wanted to share a few beautiful small businesses who are continuing to bring magic, creativity and sensory play into little hands.

Each of these brands has their own unique take on magic — from bright and fizzy, to soft and sensory, to magical adventures. There are many more companies out there, but I've chosen these three because I've had a personal relationship with them in some way and want to send them my support.

If your little ones still crave potion play, imagination and wonder… these are creators I’d happily recommend.

But, let's share the love... if you are a potion company or know someone who runs one... pop the details in the comment for others to see and I'll share themnin my stories. I'm all about sharing the love of small kiwi magic makers. 🖤

Sending love to you and your magical minis.

Magical wishes,
Glenda Goodspell ✨

BUY 1 GET 1 FREE + 20% OFF + FREE SHIPPING 😱Yes, you read that right. I haven't totally lost my mind, I just really need...
10/04/2026

BUY 1 GET 1 FREE + 20% OFF + FREE SHIPPING 😱

Yes, you read that right. I haven't totally lost my mind, I just really need to close this chapter.

Get in quick though... stock is very limited and at the time of this post, my VIPs have been busy grabbing their favs, so I only have enough stock left for about 10 more orders.

🧙‍♀️ If you are coming to my last potion event tomorrow and want to secure your stock, just purchase online, select Pick Up, write Witchery in the notes and I'll bring it with me.

Happy shopping magic lovers. I hope you get a chance to experience the magic one last time.

Magical wishes,

Glenda Goodspell the Good Witch 🖤

31/03/2026

⭐️ Northland folk... if you're a magic lover, come and find me in the Sparkle & Spell Co. Magic Potion Den this weekend at the

🗓 Saturday 4 April
⏱️ 9am - 2pm
📍Waipu Caledonian

I'll have magic potions, wands, crystals and I'll even have a table set up with mini potions to make for those who can't wait to take theirs home.

It's set to be an amazing day and an amazing event raising money for Waipu Primary School. So, come and say hi, find the magic that calls your name or make a potion with your kids. Just bring a jar or container incase you want to take your potion home with you.

Where curiosities grows, magic flows my friends, and I can't wait to stir up the magic with you all.

Magical wishes

Glenda Goodspell the Good Witch

04/03/2026

When it hits that this is the final magic potion collection… and half the stock is already gone!

No restocks.
No relaunch.
No “I’ll grab one later.”

If you’ve been thinking about it, this is your sign. It's time for us to close the chapter on our potions.

Comment MAGIC and I’ll send you the link.

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Auckland

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