04/05/2021
PIET VAN KAMPEN PROUD DUTCH FLORAL MERCHANT AND PARTNER OF PORTA NOVA
Centuries-old knowledge and passion for floriculture:
In the 17th century, the Netherlands had an enormous love and passion for flowers, art and international trade. This has led to a number of world-famous Dutch Masters.
Over the centuries, the knowledge and passion for flowers has also been passed on from generation to generation.
Proud Dutch Growers & Merchants
For generations, Gardening has been in the blood of Porta Nova founders
In addition, close relationships have developed between us and the traders over the years. As Porta Nova, we cannot do it alone! It is only through partnerships with the many Dutch trading companies that we can guarantee quality across the borders.
A perfect example of such a relationship is between Porta Nova & Piet van Kampen.
Piet has been involved in exporting cut flowers for 47 years. After working for a wholesaler in Rungis-Paris for a year, he started his career at Zurel in 1974 and saw the company grow from NLG 49 million to NLG 485 million. In 1997, he became co-owner and commercial director of DGI. As a trader, he has always stood close to the growers and often felt like their representative.
Piet likes to do everything right the first time and in 2010 co-founded the grower platform G-fresh, which enables wholesalers and their florist customers to order directly from the grower. The aim was to connect parties, look into each other's kitchen and guarantee the end customer the freshest flowers at the lowest additional cost. Price and quality are essential to success, but he also realized that, in addition to source and product knowledge, information and inspiration are just as essential for the florist.
To share the grower's story with the florist, Piet co-founded the free digital flower magazine Floral Fundamentals in 2014.
In 2020, he did put an end to his career in export and now focuses solely on promoting flowers and spreading the story of Master Growers, who grow, with an eye for planet and people, top quality flowers with a message.
PORTA NOVA broadens range with new sub-brand “HOLLANDA by Porta Nova”
HOLLANDA Roses are beautiful and reliable traditional Dutch red roses grown with Dutch craftsmanship and passion. They have the reliability, tightness, subtle scent and vase life Porta Nova roses are known for.
Learn more: www.portanova.nl/hollanda-by-porta-nova/
Checkout the Hollanda Movie: www.facebook.com/watch/?v=305140887721223
Special thanks to Piet van Kampen, DGI (De Gooijer Int.) The Milkmaid Project,