26/11/2014
How to Plan an Event
10 Steps to Get You Started With Event Planning
4. Brand Your Event
If you want your event to stand out, you need to choose a timely and compelling theme that sets you apart from your competition. This means that you need to come up with a dynamic overall theme and you need to take great care with the actual name – since it can be a key attention-getter, especially in online media.
• Brainstorm names: When you are brainstorming the event name, think about:
o how is your event different from other events in your sector?
o what are you hoping to convey through this event?
• Create a Tagline: Once you’ve come up with a name, also try to craft a tagline – a short, memorable branding slogan that describes the event.
• Design a Logo: The final step will be having a logo created to represent your event. A logo can be an effective branding tool – offering immediate recognition of your event in all of your publicity and promo items (e.g., Tshirts, water bottles, bags, etc.)
5. Create a Master Plan:
This plan should encompass all aspects of the event, including:
• Venue, logistics & catering management (contracts, permits, insurance, etc.)
• Speakers/presenters (identifying, confirming, logistics & management)
• Activities/entertainment
• Publicity/promotion (online & off-line, e.g.,: web page & online promotion; events calendars; printed programs; media relations; signage; social media, etc.)
• Registration (online sign-up, payment and tracking; on-site sign-in, etc.)
• Sponsor/partner management
• Volunteer management
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