26/03/2026
𝐎𝐍𝐄 𝐈𝐍𝐓𝐄𝐑𝐍𝐀𝐓𝐈𝐎𝐍𝐀𝐋 𝐆𝐑𝐎𝐔𝐏 𝐀𝐂𝐐𝐔𝐈𝐑𝐄𝐒 𝐌𝐀𝐋𝐀𝐘𝐒𝐈𝐀𝐍 𝐈𝐍𝐓𝐄𝐑𝐍𝐀𝐓𝐈𝐎𝐍𝐀𝐋 𝐅𝐎𝐎𝐃 & 𝐁𝐄𝐕𝐄𝐑𝐀𝐆𝐄 𝐓𝐑𝐀𝐃𝐄 𝐅𝐀𝐈𝐑 (𝐌𝐈𝐅𝐁) 𝐓𝐎 𝐄𝐗𝐏𝐀𝐍𝐃 𝐑𝐄𝐆𝐈𝐎𝐍𝐀𝐋 𝐁𝟐𝐁 𝐑𝐄𝐀𝐂𝐇
KUALA LUMPUR, 26 March 2026: One International Group today announced the acquisition of the Malaysian International Food & Beverage Trade Fair (MIFB), one of ASEAN’s established trade exhibitions for the food and beverage (F&B) industry.
As MIFB approaches its 25th anniversary, the exhibition will enter a new phase under One International’s stewardship, with a stronger emphasis on expanding market access and opportunities for Malaysian food and beverage companies. The event is expected to serve as a regional platform connecting local manufacturers and brands with distributors, importers, and hospitality buyers.
“Over the past 25 years, MIFB has been an important meeting point for the food and beverage trade. Under One International, we see an opportunity to broaden its role further, particularly in giving Malaysian F&B companies stronger visibility and access to regional buyers,” said Roger Lim, Chief Executive Officer of One International Group.
In the coming editions, the focus will be on positioning the event as a practical B2B platform where local manufacturers and brands can engage directly with distributors, importers, retailers, and hospitality buyers from across ASEAN and beyond.
MIFB is anchored by a well-established network and a strong Asia-Pacific database, built over years of successfully attracting quality exhibitors and trade buyers. This foundation will be further strengthened by One International Group’s extensive regional reach and its network developed since 2012. These combined strengths reflect a strategic alignment that will foster deeper food & beverage industry linkages, and further position MIFB as a credible and influential B2B platform within the region.
The acquisition further strengthens One International’s position in Malaysia’s B2B exhibition sector. Its portfolio now spans agriculture, construction, and food & beverage (F&B) through events including Agri Malaysia and MBAM OneBuild, establishing the company as a leading organiser of professional B2B exhibitions that connect local industries with regional and international markets. Collectively, these exhibitions will attract more than 35,000 trade visitors and over 1,500 exhibiting companies annually, an established foundation that the Group will continue to build upon in the years ahead.
“With agriculture, construction, and now food and beverage under our portfolio, we are building a focused platform of industry trade exhibitions that connect businesses with markets across the region,” Roger Lim added. “Leveraging our experience as a professional B2B exhibition organiser, we are committed to bringing Malaysian brands onto the international stage, driving the growth of Malaysia’s F&B exports, while also bringing in global brands, technologies, and solutions to strengthen and benefit the local industry.”
In August 2025, One International Group received a strategic investment from Catcha Digital Berhad, marking a new phase driven by digitalisation, technology, and scalable growth. With a strengthened business portfolio, solid capital structure, and professional management, One International Group remains committed to advancing Malaysia’s exhibition industry and helping businesses connect with global markets.
Photo Image From left: Chin Yi Hong (Senior Investment Analyst, Catcha Digital Berhad), Eric Tan (CEO, Catcha Digital Berhad), Roger Lim KB Roger Lim (Chief Executive Officer, One International Group), Bruno Thong (Portfolio Director, Constellar Exhibition Malaysia Sdn Bhd), Oscar Ong (Vice President of Investments, Catcha Digital Berhad)
