07/06/2026
🎣 💖 Catching hearts has never been this rewarding.
To celebrate Lazada's 6.6 campaign, PRINS transformed a peaceful riverside into an immersive content playground for creators. From floating Heartgrams drifting along the stream to custom-designed photo spots and staycation-inspired setups, every corner was created to inspire content, connection, and creativity.
Bringing together KOLs, nature, and a little bit of adventure, the challenge was simple — step into the river, catch a Heartgram, and unlock a Super Wow experience.
Sometimes the best content doesn't happen in a studio. It happens in the middle of a stream. 🌊💗