07/08/2026
When it comes to beauty in Malaysia, the real challenge begins the moment you step outside. Between soaring heat, relentless humidity and unexpected downpours, keeping makeup looking fresh all day can feel impossible.
As the No. 1 makeup brand in the world, Maybelline takes on the pressure and unpredictability of everyday urban life. To celebrate the launch, Maybelline Malaysia will bring New York Cityβs utopia to Sunway Pyramid with Matte Max: The Weather Lab, an immersive pop-up running from 3β9 August 2026, complete with an exclusive appearance by acclaimed Thai actor Sky Wongravee on 8 August.
Fans can also look forward to Skyβs exclusive on-stage appearances throughout the launch event, making Matte Max: The Weather Lab a must-visit destination for beauty enthusiasts and fans alike.
Running from 3β9 August 2026 at Sunway Pyramid, Matte Max: The Weather Lab invites beauty lovers to experience the launch of the new Super Stay Matte Max Cushion firsthand. Throughout the week, visitors can look forward to a lineup of exclusive promotions and rewards, including:
β’ Daily Product Specials, featuring a different Maybelline favourite each day throughout the week.
β’ Rewards worth RM30, including a Pocket Umbrella, Matte Max Cushion Refill and Custom Card, with a minimum spend of RM60.
β’ Rewards worth up to RM80, including a Pocket Umbrella, Matte Max Cushion Refill, Custom Card, Surprise Gifts and a RM10 Watsons discount, with a minimum spend of RM100.
β’ Rewards worth up to RM160, including a Pocket Umbrella, Matte Max Cushion Refill, Custom Card, Surprise Gifts, Gym/Travel Bag, a RM10 Watsons discount and an instant RM18 discount, with a minimum spend of RM150
Maybelline New York
At the heart of the launch is the brandβs titular new cushionβMaybelline Super Stay Matte Max, the
latest complexion innovation built for tropical climates. Featuring 30-hour seamless wear, heat- and humidity-proof technology, water resistance, SPF30 PA+++, and a formula enriched with niacinamide and panthenol, the cushion delivers full coverage with a lightweight, second-skin feel while protecting the skin barrier fro