04/02/2025
The Better Business Bureau reported that fraud cost consumers over $1.03 trillion globally in 2023.
Fraudulent activities are prominent in the ticket industry, and leave attendees disappointed and frustrated, damaging your event's reputation and decreasing future attendance.
➡️ 40% of online ticket purchases are made by bots.
➡️ 55% of ticket buyers have abandoned a purchase because of hidden fees.
➡️ 86% of people are likely to switch to a competitor when they feel transparency is lacking.
In 2025, event organizers need to take meaningful steps toward creating clearer, more attendee-friendly ticketing experiences. Transparent ticketing is the key—it addresses these pain points, builds trust, and ultimately helps you grow a loyal audience base that keeps returning.
In our latest article, we’ll explore how transparency in ticketing can resolve attendee frustrations, safeguard trust, and enhance the overall reputation of your events:
https://evecom.io/blog-single/how-transparent-ticketing-builds-trust-with-event-attendees
Learn how transparent ticketing practices—like upfront pricing, secure digital tickets, and fraud prevention—build trust and loyalty with event attendees in 2025.