27Names

27Names 27Names brings together the boldest & best independent live communication agencies across Europe.

Our mission is to promote collaboration, innovation, and creativity, enabling our members to thrive; but weโ€™re much more than a professional network!

27Names is a strong partnership built on personal relationships. We offer clients 500+ of the very best European brand experience and live communication experts across 20 countries. We work towards collectively leading the industry by sharing the l

atest pan-European insights, technology, and strategy combined with local knowledge. When working with a 27Names agency, you can look forward to a happy ending for your campaign story.

 takes over the Royal Albert Hall ๐ŸŽฎ๐ŸŽปFrom our member  โ€œOver the Easter weekend, Red Bull Wololo landed in London and the ...
09/04/2026

takes over the Royal Albert Hall ๐ŸŽฎ๐ŸŽป

From our member โ€œOver the Easter weekend, Red Bull Wololo landed in London and the We Are Collider team were proud to bring it to life.

From a 63-piece orchestra reimagining the Age of Empires soundtrack inside the Royal Albert Hall, to immersive, ship-inspired sets and a week-long globalย tournament streamed to fans worldwide - this was esports on a whole new stage.

The team transformed every touchpoint of the experience, from Shoreditch qualifiers to Leicester Square semi-finals and a grand finale at the RAH, blending gaming, culture and storytelling into one unforgettable journey.

Huge thanks to Redย Bull and everyone involved in making this a truly boundary-pushing moment for the industry.โ€

Read more about the full experience here ๐Ÿ‘‰ย https://linkly.link/2g2zH

โ€œThe passion everyone had was positively intoxicating.โ€Talent X Riga ๐Ÿ–ค17 producers & project managers, AKA the people wh...
01/04/2026

โ€œThe passion everyone had was positively intoxicating.โ€

Talent X Riga ๐Ÿ–ค

17 producers & project managers, AKA the people who make things happen ๐Ÿ’ช

As always, we skipped the usual warm-up. No small talk, no polished intros, and the group connected quickly. Different markets, different perspectives, but a shared willingness to open up, question things, and contribute.

This time, we pushed the format even further with a social anthropology workshop with , field research at , and learning inside a live production environment.

We also enjoyed a sustainable fashion up-cycling workshop with and some pretty unforgettable meals thanks to some very thoughtful local choices by .c (more on that later).

Big thank you to for hosting us so openly, and to the talents for making it what it was โค๏ธ

๐Ÿ‘‰ Full recap on LinkedIn

๐Ÿ“ธ

We were proud to take the stage last week at  , where Christina Pilz joined anthropologist Mฤrtiล†ลก Daugulis to explore w...
30/03/2026

We were proud to take the stage last week at , where Christina Pilz joined anthropologist Mฤrtiล†ลก Daugulis to explore why networking, as we know it, is failing us.

๐ˆ๐Ÿ ๐ง๐ž๐ญ๐ฐ๐จ๐ซ๐ค๐ข๐ง๐  ๐ฐ๐š๐ฌ ๐ฃ๐ฎ๐ฌ๐ญ ๐š๐›๐จ๐ฎ๐ญ ๐ž๐ฑ๐œ๐ก๐š๐ง๐ ๐ข๐ง๐  ๐œ๐จ๐ง๐ญ๐š๐œ๐ญ๐ฌ, ๐ฉ๐ฅ๐š๐ญ๐Ÿ๐จ๐ซ๐ฆ๐ฌ ๐ฐ๐จ๐ฎ๐ฅ๐ ๐ก๐š๐ฏ๐ž ๐ฌ๐จ๐ฅ๐ฏ๐ž๐ ๐ข๐ญ ๐š๐ฅ๐ซ๐ž๐š๐๐ฒ.ย But they havenโ€™t. Networking increases contacts, but not necessarily connection.

The issue isnโ€™t a lack of tools. Itโ€™s how we design the experience.

๐‚๐จ๐ง๐ง๐ž๐œ๐ญ๐ข๐จ๐ง ๐๐จ๐ž๐ฌ๐งโ€™๐ญ ๐ฆ๐š๐ ๐ข๐œ๐š๐ฅ๐ฅ๐ฒ ๐ก๐š๐ฉ๐ฉ๐ž๐ง ๐ฐ๐ก๐ž๐ง ๐ฉ๐ž๐จ๐ฉ๐ฅ๐ž ๐š๐ซ๐ž ๐š๐ฌ๐ค๐ž๐ ๐ญ๐จ ๐ง๐ž๐ญ๐ฐ๐จ๐ซ๐ค. It happens when they do something together: Solve a challenge. Build something. Share an experience that requires contribution. Thatโ€™s when something shifts. People stop performing. They start engaging. And thatโ€™s where real connection begins.

Insights from the 27Names European Experience Indexโ„ข (EEX) reflect the same tension: while the industry optimizes for scale, efficiency, and visibility, ๐š๐ฎ๐๐ข๐ž๐ง๐œ๐ž๐ฌ ๐š๐ซ๐ž ๐ข๐ง๐œ๐ซ๐ž๐š๐ฌ๐ข๐ง๐ ๐ฅ๐ฒ ๐ฅ๐จ๐จ๐ค๐ข๐ง๐  ๐Ÿ๐จ๐ซ ๐ฌ๐จ๐ฆ๐ž๐ญ๐ก๐ข๐ง๐  ๐ฆ๐จ๐ซ๐ž ๐ก๐ฎ๐ฆ๐š๐ง: ๐ฉ๐š๐ซ๐ญ๐ข๐œ๐ข๐ฉ๐š๐ญ๐ข๐จ๐ง, ๐ฆ๐ž๐š๐ง๐ข๐ง๐ , ๐š๐ง๐ ๐š ๐ฌ๐ž๐ง๐ฌ๐ž ๐จ๐Ÿ ๐›๐ž๐ฅ๐จ๐ง๐ ๐ข๐ง๐ .

Technology can support that.
But it canโ€™t replace it.

And thatโ€™s where we need to rethink things. Not how we connect ๐’Ž๐’๐’“๐’†, but how we connect ๐’ƒ๐’†๐’•๐’•๐’†๐’“.

Weโ€™ll share a deeper dive on this soon ๐Ÿ’ช

๐Ÿ“ธ



๐Ÿ‘‰Download the EEX report here: 27names.com/inspiration/

20 years of IT Partners organized by RX France, celebrated under the spotlights of cinema, immersion and live.Our member...
20/03/2026

20 years of IT Partners organized by RX France, celebrated under the spotlights of cinema, immersion and live.

Our member designed a tailor-made immersive journey to transform each participant into a real superhero ๐Ÿฆธ

๐ŸŽญ The event featured two worlds, three zones, a team of 12 costumed actors, a make-up show, live karaoke and a DJ set by Bootleggers United for a total immersion in the action. Highlights included a levitation photo booth, VR animation, Big Jump, climbing wall, and a movie poster photo call.

When an experience leaves you, quite literally, blown awayโ€ฆ thatโ€™s exactly what happened at Inspiration X in Vilnius las...
19/03/2026

When an experience leaves you, quite literally, blown awayโ€ฆ thatโ€™s exactly what happened at Inspiration X in Vilnius last month.

Artist โ€™s keynote became the highest-rated of the event and one of the most talked-about moments across the group. Why? It was the work itself, the atmosphere he created, his way of thinking, and the way people were invited to become part of it. Thatโ€™s right: after his keynote, our members were invited to recreate his (in)famous โ€œBlowjobโ€ portrait series in a live photoshoot, a simple setup that quickly became one of the most memorable parts of the experience (swipe to see the results).

But what stayed with people wasnโ€™t just the photos. It was his perspective: the way he talks about creative life, about letting go of control, and about not trying to shape every outcome in advance. It resonated not just in the room, but afterwards.

Our Head of Community, Christina Pilz, sat down with the artist to discuss creativity, audience expectations, discomfort, and what actually makes something stay with people.

She started by asking about play, risk, and freedom in creativity, and how he personally decides what risks are worth taking, and whatโ€™s too far.

His answer reframed the question entirely: โ€œThe biggest risk I ever took was choosing a creative life at all. I could have gone the stable route, clear career, steady income, predictable future. Instead I chose freedom, knowing that freedom means full responsibility for yourself. Thatโ€™s the real risk. After that, everything else feels more like play. Mistakes arenโ€™t something to fear, theyโ€™re built into the process. Once you commit to this path, failure and success stop being opposites. They become the same thing.โ€

More from that conversation soon.

๐Ÿ“ธ Keynote images by Rytis ล eลกkaitis. Portrait series by TADAO CERN.

A big thank you to and for making this unforgetttable experience possible, and for your time!

Go big or go home - and our member  went BIG for the first ever edition of Red Bull Heavy Metal outside of North America...
17/03/2026

Go big or go home - and our member went BIG for the first ever edition of Red Bull Heavy Metal outside of North America ๐Ÿ”ฅ๐Ÿ˜Ž

Lataamo Creativeโ€™s role was comprehensive: they handled the full-scale production of the event at Helsinki Senate Square, in collaboration with the City of Helsinki and other partners.

We think these photos speak for themselves but stay tuned for the aftermovie- coming soon!

๐Ÿ“ธ Red Bull Content Pool: ,

โœจProud moment for the 27Names networkโœจSix agencies from our network have been named in the  Top 50 Best Event Agencies i...
16/03/2026

โœจProud moment for the 27Names networkโœจ

Six agencies from our network have been named in the Top 50 Best Event Agencies in the World list ๐Ÿฅณ

Congratulations (2), .eu (5), (11), (20 ex aequo), (41 ex aequo), and (50 ex aequo).

The ranking recognizes agencies not just for a single successful year, but for consistent creativity, strategic thinking, innovation, and production quality across time.
With agencies from nearly 40 countries across five continents participating, being part of this ranking signals long-term impact on the global experience industry.

Weโ€™re incredibly proud of these six agencies, and just as proud of the entire 27Names community that continues to push the experience industry forward together. ๐Ÿ‘

๐ŸŒŽ

13/03/2026

Itโ€™s so what better way to celebrate than by sharing our member โ€˜s multi-award winning work โ€œThe 10 millionth visitor of the Rijksmuseum.โ€

To mark the milestone of the 10 millionth visitor of the museum, XSAGA came up with an unheard of plan: The 10 millionth visitor would be given the opportunity the spend the night at the museum, sleeping and keeping watch in front of Rembrandtโ€™s โ€œThe Night Watch.โ€

Itโ€™s   so what better way to celebrate than by sharing our member  โ€˜s multi-award winning work โ€œThe 10 millionth visitor...
13/03/2026

Itโ€™s so what better way to celebrate than by sharing our member โ€˜s multi-award winning work โ€œThe 10 millionth visitor of the Rijksmuseum.โ€

To mark the milestone of the 10 millionth visitor of the museum, XSAGA came up with an unheard of plan: The 10 millionth visitor would be given the opportunity the spend the night at the museum, sleeping and keeping watch in front of Rembrandtโ€™s โ€œThe Night Watch.โ€

Scroll to see a short recap video ๐ŸŽฅ

12/03/2026

Proud to share our member .eu โ€˜s work โ€œThe Beyond Performance Exhibitโ€ for at the 2026 Winter Olympics ๐Ÿ‘โ„๏ธ๐Ÿฅ‡

From Next Group: โ€œFrom February 8th to 28th, during the Olympic Winter Games, the Square of Quadrilatero of Portrait Milano, transformed into an alpine landscape and an identity manifesto. An immersive experience that invited you to explore over seventy years of Moncler history tracing its origins towards a future made of performance, technique and design. Among lush trees and sensory paths, visitors discovered three distinct routes, each telling a unique experience, the world, vision and philosophy that define Moncler Grenoble. The installation celebrated the peaks and challenges that have defined Monclerโ€™s DNA, from expeditions to the worldโ€™s highest peaks to winter sports milestones, to iconic brand shows.โ€

Event & Production: NEXT GROUP
Creative Partner & Design:

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