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27Names brings together the boldest & best independent live communication agencies across Europe.

Our mission is to promote collaboration, innovation, and creativity, enabling our members to thrive; but we’re much more than a professional network!

27Names is a strong partnership built on personal relationships. We offer clients 500+ of the very best European brand experience and live communication experts across 20 countries. We work towards collectively leading the industry by sharing the latest pan-European insights, technology, and strategy combined with local knowledge. When working with a 27Names agency, you can look forward to a happy ending for your campaign story.

02/09/2026

Switzerland is heading to Expo 2027 in Belgrade- with a little help from our Swiss member, JEFF Zürich AG.

Following a competitive selection process by Presence Switzerland, Jeff has been chosen to design the Swiss Pavilion at EXPO 2027 Belgrade, taking responsibility for its scenography, visitor experience and visual identity.

And it’s a significant stage 👀 It will be the first “Specialized Expo” ever held in the Western Balkans, bringing more than 120 countries and an expected four million visitors to Belgrade under the theme “Play for Humanity.” Jeff’s winning concept takes that theme somewhere particularly relevant to Switzerland: dialogue.

Built around the idea that the most dangerous moment is when we stop talking, the pavilion will turn Switzerland’s long tradition of keeping dialogue open into a collaborative experience through play, creating a playground for dialogue that doesn’t require a shared language.

As Jeff’s Stefan Huggenberger puts it: “Making Switzerland tangible for four million people. There’s no better briefing for us.”

A major win, and one we’re very happy to celebrate across 27Names. Congratulations to the entire Jeff team. 👏

Read the full article here: https://lnkd.in/d3gC7R_c

31/08/2026

Two sessions. Two perspectives on what makes live experiences matter, now and next.

Next week at the Unicorn Awards in Ljubljana, we will take the stage with a look at both the future of our industry and the experiences that get people talking.

1) 𝐖𝐡𝐚𝐭 𝐰𝐢𝐥𝐥 𝐬𝐡𝐚𝐩𝐞 𝐭𝐡𝐞 𝐟𝐮𝐭𝐮𝐫𝐞 𝐨𝐟 𝐥𝐢𝐯𝐞 𝐞𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞𝐬 𝐢𝐧 𝐄𝐮𝐫𝐨𝐩𝐞?
Our chairman, Ralf Specht, will share an exclusive first look at our 2026 European Experience Index (EEX®) report, revealing fresh industry insights from across 27 European markets. From AI and sustainability to shifting audience expectations, investment priorities, measurement and Return on Relationships, what’s changing, what matters now, and where is the industry heading next?

2) 𝐃𝐞𝐬𝐢𝐠𝐧 𝐭𝐡𝐞 𝐦𝐨𝐬𝐭 𝐬𝐡𝐚𝐫𝐞𝐚𝐛𝐥𝐞 𝐞𝐯𝐞𝐧𝐭
Our member Patrick Roubroeks , Founder & Creative Director of XSAGA , brings a very different perspective to the stage: what makes an experience impossible not to share?

Known for his distinct approach to unexpected event design, Patrick will explore how to create experiences that surprise, engage and inspire people to share- in the moment and long after it ends.

Explore the full program here: https://www.unicornawards.eu/programme/

And if you’ll be in Ljubljana next week, reach out; we’d love to connect in person!

26/08/2026

There’s a big difference between working across borders and working 𝐰𝐞𝐥𝐥 across borders.

Our Irish member FUEL put it perfectly in their latest article: 𝐢𝐧𝐭𝐞𝐫𝐧𝐚𝐭𝐢𝐨𝐧𝐚𝐥 𝐰𝐨𝐫𝐤 𝐬𝐮𝐜𝐜𝐞𝐞𝐝𝐬 𝐰𝐡𝐞𝐧 𝐜𝐨𝐧𝐬𝐢𝐬𝐭𝐞𝐧𝐜𝐲 𝐝𝐨𝐞𝐬𝐧’𝐭 𝐜𝐨𝐦𝐞 𝐚𝐭 𝐭𝐡𝐞 𝐞𝐱𝐩𝐞𝐧𝐬𝐞 𝐨𝐟 𝐥𝐨𝐜𝐚𝐥 𝐫𝐞𝐥𝐞𝐯𝐚𝐧𝐜𝐞.

That idea sits at the heart of 27Names.

Across Europe, our members are independent agencies with deep roots in their own markets: their own teams, relationships, cultural understanding and local expertise. But they’re also part of something bigger: a network built on almost 20 years of working together, sharing knowledge and trusting each other to deliver.

For clients, that creates a different way to work across Europe: One trusted network. Local expertise across 27 markets. Independent agencies that know their markets AND know each other.

It means a strategy can travel without simply being copy pasted from one country to the next. The brand stays consistent. The ex*****on gets smarter locally.

And because our members aren’t just names on a supplier list, collaboration doesn’t start when a brief lands. We meet, learn, exchange ideas and build relationships many times throughout the year, so when an international project comes along, the connections are already there.

As Theresa Roseingrave, Business Director at FUEL, writes: “The real test of international work is holding a consistent identity while still feeling like it belongs wherever it shows up. Dilute the brand too much, and you lose what makes it recognisable. Ignore local culture, and you lose the room entirely...Keep the strategy consistent, let the ex*****on flex. Same foundation, shaped locally, so it feels native everywhere it lands.”

That’s a pretty good description of what 27Names was built to make possible 💪

Read FUEL’s perspective on “Building Partnerships Beyond Borders” here: https://www.linkedin.com/pulse/building-partnerships-beyond-borders-fuelhq-nrzzf/

20/08/2026

9 shortlist nominations. 5 agencies. One big congratulations 🎉

We’re proud to see five 27Names members heading to next month’s UNICORN AWARDS finals with a combined 9 shortlisted projects: ALERT , All About Events , Creative Pro Group | Agency Slovakia, SponsorKing , and XSAGA .

With 105 events from across Europe competing in the finals, earning a place on the shortlist is already something worth celebrating. Congratulations to everyone behind the work that got them there.

Next stop: Ljubljana 🦄

Find out more and view the program here: https://www.unicornawards.eu/

06/08/2026

What can event professionals learn from a sustainable fashion community?

Earlier this year at Talent X in Riga, we stepped outside our industry for one of the program’s most memorable sessions.

Hosted by BOURZMA , Latvia’s leading hub for sustainable fashion, we discovered how a community built around creativity, culture and responsible consumption has grown into something much bigger.

In just four years, Bourzma has delivered more than 70 workshops, collaborated with 60+ designers and 100+ artists, and reached more than 1.2 million people on social media, all without spending a euro on advertising.

Rather than simply putting creativity on display, Bourzma puts it in participants’ hands. Instead of talking about sustainability, they invite people to create it.

Our Talent X participants took part in Bourzma’s upcycling workshop, transforming already owned clothing into one-of-a-kind pieces before stepping onto an impromptu runway to showcase their creations. Every design ended up unique, because every participant approached it differently, and for many, the runway was just enough outside their comfort zone to make the experience even more memorable.

As our industry explores new ways to personalize experiences and strengthen communities, Bourzma offers a simple reminder: people connect more deeply when they’re invited to participate, contribute and leave their own mark.

People may forget the agenda, but they remember the moments they helped create.

Thank you, Patriks Kirkils ♻️ , for reminding us that the strongest communities are built through shared experiences, not just shared interests.

21/07/2026

Congratulations to the 13 women recognized in this year’s UNICORN AWARDS Top 100 Event Agency Leaders list 💪

Three of them are part of the 27Names network, and we’re incredibly proud to see Lana Bedeković Rosandić, Lena Ferstere, and Olga Yunak recognized alongside so many outstanding leaders.

Their recognition is well deserved. At the same time, one number caught our attention: 13.

👀 𝐉𝐮𝐬𝐭 13 𝐨𝐟 𝐄𝐮𝐫𝐨𝐩𝐞’𝐬 𝐓𝐨𝐩 100 𝐄𝐯𝐞𝐧𝐭 𝐀𝐠𝐞𝐧𝐜𝐲 𝐋𝐞𝐚𝐝𝐞𝐫𝐬 𝐚𝐫𝐞 𝐰𝐨𝐦𝐞𝐧.

This isn’t a criticism of the ranking. It’s an observation about our industry.

Research suggests women make up the majority of the global events workforce, yet remain significantly underrepresented in senior leadership positions.

💡 That’s why this statistic made us stop and think. Is it a reflection of who currently leads our industry? Who gets nominated? Or who gets recognized?

We don’t pretend to have the answer. 𝐁𝐮𝐭 𝐰𝐞 𝐝𝐨 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐫𝐞𝐩𝐫𝐞𝐬𝐞𝐧𝐭𝐚𝐭𝐢𝐨𝐧 𝐦𝐚𝐭𝐭𝐞𝐫𝐬. 𝐓𝐡𝐞 𝐥𝐞𝐚𝐝𝐞𝐫𝐬 𝐰𝐞 𝐜𝐞𝐥𝐞𝐛𝐫𝐚𝐭𝐞 𝐭𝐨𝐝𝐚𝐲 𝐛𝐞𝐜𝐨𝐦𝐞 𝐭𝐡𝐞 𝐫𝐨𝐥𝐞 𝐦𝐨𝐝𝐞𝐥𝐬 𝐰𝐡𝐨 𝐢𝐧𝐬𝐩𝐢𝐫𝐞 𝐭𝐨𝐦𝐨𝐫𝐫𝐨𝐰’𝐬 𝐠𝐞𝐧𝐞𝐫𝐚𝐭𝐢𝐨𝐧.

As our member Lana Bedeković Rosandić puts it: “𝘙𝘦𝘱𝘳𝘦𝘴𝘦𝘯𝘵𝘢𝘵𝘪𝘰𝘯 𝘭𝘪𝘬𝘦 𝘵𝘩𝘪𝘴 𝘮𝘢𝘵𝘵𝘦𝘳𝘴. 𝘌𝘷𝘦𝘳𝘺 𝘯𝘢𝘮𝘦 𝘰𝘯 𝘵𝘩𝘢𝘵 𝘭𝘪𝘴𝘵 𝘪𝘴 𝘱𝘳𝘰𝘰𝘧 𝘵𝘰 𝘵𝘩𝘦 𝘯𝘦𝘹𝘵 𝘨𝘦𝘯𝘦𝘳𝘢𝘵𝘪𝘰𝘯 𝘰𝘧 𝘸𝘰𝘮𝘦𝘯 𝘪𝘯 𝘦𝘷𝘦𝘯𝘵𝘴 𝘵𝘩𝘢𝘵 𝘭𝘦𝘢𝘥𝘦𝘳𝘴𝘩𝘪𝘱 𝘪𝘴𝘯’𝘵 𝘳𝘦𝘴𝘦𝘳𝘷𝘦𝘥 𝘧𝘰𝘳 𝘢𝘯𝘺𝘰𝘯𝘦 𝘪𝘯 𝘱𝘢𝘳𝘵𝘪𝘤𝘶𝘭𝘢𝘳; 𝘪𝘵’𝘴 𝘣𝘶𝘪𝘭𝘵 𝘵𝘩𝘳𝘰𝘶𝘨𝘩 𝘷𝘪𝘴𝘪𝘰𝘯, 𝘩𝘢𝘳𝘥 𝘸𝘰𝘳𝘬, 𝘢𝘯𝘥 𝘴𝘩𝘰𝘸𝘪𝘯𝘨 𝘶𝘱 𝘧𝘶𝘭𝘭𝘺 𝘢𝘴 𝘺𝘰𝘶𝘳𝘴𝘦𝘭𝘧.

𝘐 𝘩𝘰𝘱𝘦 𝘯𝘦𝘹𝘵 𝘺𝘦𝘢𝘳’𝘴 𝘭𝘪𝘴𝘵 𝘩𝘢𝘴 𝘦𝘷𝘦𝘯 𝘮𝘰𝘳𝘦 𝘸𝘰𝘮𝘦𝘯 𝘰𝘯 𝘪𝘵. 𝘛𝘩𝘢𝘵 𝘺𝘰𝘶𝘯𝘨 𝘸𝘰𝘮𝘦𝘯 𝘦𝘯𝘵𝘦𝘳𝘪𝘯𝘨 𝘵𝘩𝘪𝘴 𝘪𝘯𝘥𝘶𝘴𝘵𝘳𝘺 𝘭𝘰𝘰𝘬 𝘢𝘵 𝘵𝘩𝘦𝘴𝘦 13 𝘭𝘦𝘢𝘥𝘦𝘳𝘴 𝘢𝘯𝘥 𝘴𝘦𝘦 𝘦𝘹𝘢𝘤𝘵𝘭𝘺 𝘸𝘩𝘢𝘵’𝘴 𝘱𝘰𝘴𝘴𝘪𝘣𝘭𝘦 𝘧𝘰𝘳 𝘵𝘩𝘦𝘮, 𝘵𝘰𝘰. 𝘛𝘩𝘢𝘵 ‘𝘵𝘰𝘱 𝘰𝘧 𝘵𝘩𝘦 𝘪𝘯𝘥𝘶𝘴𝘵𝘳𝘺’ 𝘬𝘦𝘦𝘱𝘴 𝘭𝘰𝘰𝘬𝘪𝘯𝘨 𝘮𝘰𝘳𝘦 𝘢𝘯𝘥 𝘮𝘰𝘳𝘦 𝘭𝘪𝘬𝘦 𝘢𝘭𝘭 𝘰𝘧 𝘶𝘴.

𝘏𝘦𝘳𝘦’𝘴 𝘵𝘰 𝘵𝘩𝘦 𝘸𝘰𝘮𝘦𝘯 𝘳𝘦𝘥𝘦𝘧𝘪𝘯𝘪𝘯𝘨 𝘸𝘩𝘢𝘵 𝘭𝘦𝘢𝘥𝘦𝘳𝘴𝘩𝘪𝘱 𝘪𝘯 𝘦𝘷𝘦𝘯𝘵𝘴 𝘭𝘰𝘰𝘬𝘴 𝘭𝘪𝘬𝘦, 𝘢𝘯𝘥 𝘵𝘰 𝘵𝘩𝘦

20/07/2026

EU FUN ZONE at 2026🇪🇺💛 Brought to you by our member

A place full of fun, discovery, interactive activities and great meetings ✨

17/07/2026

The Top 100 Event Agency Leaders 2026 is out and 19 of them are 27Names 🎉

Today, Gorazd Cad , in cooperation with the UNICORN AWARDS, published the Top 100 Event Agency Leaders 2026, recognizing the individuals driving creativity, innovation and business excellence across Europe.

For weeks, two names were revealed each day. Again and again, they were ours.

19 of 100 leaders come from our network of 27 independent agencies; in other words, almost 1 in 5 of Europe’s top event agency leaders is one of ours🔥

Congratulations to all 100, and especially to our own:

🦄 #3 Patrick Roubroeks, XSAGA
🦄 #5 Stefan Kozak Creative Pro Group | Agency
🦄 #6 Marco Jannarelli, NEXT GROUP One hub. More ideas.
🦄 #15 Dario Regattieri,
🦄 #22 Maciej Ledzion,
🦄 23 Øystein H Johanssen, FIELDWORK
🦄 24 Martin Rauam, JOLOS Agency
🦄 26 Vacarus Valentin,
🦄 30 Brice Mourer,
🦄 35 Aurimas Kamantauskas, REKURAI
🦄 42 Jamie Deasy, FUEL
🦄 52 Lana Bedeković Rosandić, ALERT
🦄 58 Lena Ferstere, SponsorKing
🦄 65 Tim Livson, Lataamo Creative
🦄 66 Olga Yunak, Brand Communication Agency | Rome & Kyiv
🦄 74 Anton Jerges, We Are Collider
🦄 85 Helio Soares, UPPartner | Agência de Comunicação
🦄 90 Xavier Vincent, VO Group
🦄 94 Michael Meyer, JEFF Zürich AG

Being independent has never meant standing alone. It means 27 agencies, one network- European expertise, global reach, and today, 19 reasons to be proud.

Full ranking 👉 https://lnkd.in/dx6U-MVH

See you at the UNICORN Awards in September. 🏆

17/07/2026

A look back at the official Q-Space afterparty for the Gamma awards ceremony, brought to you by our member SponsorKing 👑

From SK: “The evening’s musical atmosphere was set by electronic music nominees ELPO and DJ Dubra, creating an authentic and energetic continuation of the celebrations.

The spaces at Xiaomi Arena were completely transformed for the occasion. With dynamic lighting, screens, and specially designed lounge areas, the perfect environment was created for guests to linger, relax, and truly enjoy the night.

Meanwhile, the red carpet area was buzzing with activity, capturing the special moments of the evening for both the laureates and the guests.”

15/07/2026

From moments to movements.

Congratulations to our member on the launch of Commotion, a new strategic framework built on nearly 20 years of creating experiences, festivals, and communities that people don’t just attend, but return to.

Their ambition? Work that stays with you. Work that moves you, long after the moment has passed.

As the team puts it, “The most powerful brands aren’t remembered for what they said. They’re remembered for how they made people feel.”

We’re proud to have FUEL as part of the 27Names network and look forward to seeing Commotion in action.

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