15/07/2024
✨ 30 Years Bold: Spotlight on an Immersive SME Exhibition ✨
As part of the « 30 Years Bold » celebration for the European Investment Fund (EIF) in , our Shine a Light team designed an innovative and immersive exhibition showcasing 40 SMEs funded by EIF.
In collaboration with ,who played a pivotal role in the artistic direction and scenography, we used circles to create interconnected, immersive spaces. « Each intersection allowed for new thematic areas, creating a winding and exploratory path with colorful and illuminated openings, promising a fully immersive experience. »
Our design featured a vibrant palette that matched the client’s branding, with light transitions by adding a playful dimension. Each exhibit was bathed in contrasting light, drawing visitors into an engaging visual dialogue. The entire exhibition was thoughtfully crafted using reusable materials.
Visitors discovered innovative products, from robots and VR headsets to culinary delights. Video projections and ambient soundscapes deepened the immersion, guiding them through the themes of , , , and .
Explore the highlights of this extraordinary setup through our photos below!