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Baltic SEO Summit

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Baltic SEO Summit
Gathering of strongest SEO people in region. Where White Hat meets Black Hat. Lithuania, Kaunas, 2027 03 31-04 01-02.

Presentations, workshops, masterminds. Event language - english.
40 speakers.
400 atendees.

09/09/2026

They shut down their own content writing agency.

Simonas Rudaminas spoke about why at Baltic SEO Summit. Good content stopped being the bottleneck, because AI can produce it. After 25 years in search and 10 in media, his argument is that content is not the king anymore. Time to publish is.

What that looks like in practice:

• Average reading time is now around two minutes. The title and first two sentences are what count, so there is no point writing seven pages.
• Small publishers outperform large media simply by being faster. Automation is what makes that possible.
• His team built a platform that takes an article from idea to published in about an hour, against roughly a week through the traditional write, send to editor, wait, invoice route.
• One of their portals publishes around 100 content units per day, fully automated, and has passed a quarter of a million visits. No human interaction beyond checking that the prompts stay within journalism law.

Asked whether a copywriter should do a final pass, his answer was no. Only about 5 to 7 percent read the full article.

His framing: news is no longer news. It is a signal, and the story can be live in a minute.

Presentation link in comment.

18/08/2026

Can Google identify AI-generated content?

That is the question Giedrius Morkūnas opened with at Baltic SEO Summit.
His answer: yes.

He pointed to Google DeepMind research published in January setting out two paths. Watermarking, where the model embeds statistical signals into the text, which works once content runs long, 2,000 to 3,000 words. And non-watermark detection, built on lexical diversity, repetition patterns, token probability and structural regularity. The hybrid approach reaches 95 to 98 percent.

But the real question, he argued, is whether it matters.

From practice:

• A portal built entirely on AI reached almost 300,000 clicks in two months, then fell to around 45,000. The pages that were not deindexed were the genuinely unique ones, a different angle, with no similar content anywhere.

• esportsider.com fell from roughly a million to under a thousand over one weekend.

• Humanizer tools do not fix it. After processing, the text still scored 46% AI.

• He does not produce AI content without RAG. Simplest version for a small team: a GPT project with your own business data as sources.

There is no single template. Content serves different purposes, and Google treats them differently.

For brands: do not trade quality for speed. A real editor who adds real value.

Presentation link in comment.

12/06/2026

Michał Suski presentation

How AI SEO is bullsh*tting You?

Myth 1: API monitoring shows AI ranking

ChatGPT

API call ≠ scraped UI
Scrape shows two times more brands compared to API.
Web search is triggered in API 77%, in real UI 100%
Sources provided from API 75%, in real UI 100%
Real UI answer is ~700 words, API ~400 words

Perplexity

Upside down. Shows more brands in API Real UI and API sources overlap only 8%

Summary

API scraping is easier and cheaper so most of AI visibility tracking tools use this method.
You must use real AI scraping to get more accurate data

Myth 2: Monitor thousands of prompts

Longer prompts / detailed prompts / topic drift
78% return the same brands, sources and answers
You should monitor only those prompts that have different search intent

Myth 3: We need to cover all fanouts

Most fanouts appear once. Track only those that show every day.

Myth 4: Global citation ranking (Reddit, Quora, Instagram and etc)

Every niche has its own core sources.
Don't chase Reddit, find relevant to you by running many queries.

Myth 4: Don't promote Yourself in listicles

Self-promotion listicles still works very good in Google AI overview, AI mode, Perplexity, but less good in ChatGPT. In any case self promotion still works in all of LLMs.
Do it. Do it frequently. In Your own website. In blog post. If You don't someone else will do it.

What works?

1. Semantics - cover facts and you will get a chance to become core source
2. Easy retrieval format
3. Models value different factors
4. Position in listicle
5. Blogs
6. Sentiment
7. Ranking in traditional search engines
8. Source rank in Google The End

Don't chase shiny objects, gather data and don't be fooled

Presentation link in comment.

11/06/2026

We would also like to sincerely thank our sponsors and smaller partners. This event would not have been possible without you.
Setupad

Hostinger
Admoon
agency

Digital Matter
Kauno prekybos, pramonės ir amatų rūmai
Saaslinkbuilder
AC Hotels by Marriott

SEO Estonia
Rankbee
Šarūnas Selvestravičius

29/05/2026

One of the standout sessions at Baltic SEO Summit was presentation. Here are a few key takeaways 👇

1. Viral signals & Google rankings

CTR manipulation is still very much in play. Driving 5,000–10,000 social clicks to a single URL can temporarily push it to page 1 - not just for your own site, but also Reddit threads, YouTube videos, and parasite SEO pages.

2. Fast-tracking results with Reddit

A simple but effective playbook:
⚫ Find Reddit threads already ranking on Google
⚫ Add a neutral recommendation using an aged account
⚫ Gradually push the comment to the top with upvotes
⚫ Stay under the radar to avoid bans

3. Black Hat iGaming tactics

Some aggressive strategies mentioned:
🔵 Leveraging aged domains like .us.com or .gr.com
🔵 Cross-domain canonicalization
🔵 Redirecting multiple aged domains into one

Not all of this is “by the book” - but it’s a good reminder of what’s happening in competitive SERPs.

Presentation: https://lnkd.in/dCa25GWE

18/05/2026

Thank you to Mediatech for being a Silver Sponsor of Baltic SEO Summit 2026!🙌

Your support helped us bring together an incredible community of SEO professionals, marketers, and industry leaders for two unforgettable days of learning, networking, and inspiration.

We truly appreciate being part of this journey together and helping us make Baltic SEO Summit 2026 such a success. 🚀

15/05/2026

Big applause for our Gold Sponsor, WhitePress!👏🔥
Thank you for your support of the Baltic SEO Summit and for helping us create a space where SEO professionals were able to connect, learn, and grow together.

27/04/2026

Baltic-Nordic SEO Summit takeaways from Koray Tugberk GUBUR

🔵 Visual semantics is becoming a core part of SEO
🔵 It’s not just about content anymore - it’s about how text and images come together at the pixel level
🔵 How design and layout influence rankings
🔵 Whether Google uses design to evaluate if you’re a real business
🔵 Whether the order of words matters
🔵 Whether the order of visual elements matters

Adding more text, links, and visuals is not always a good thing.
Document layout directly impacts how content is vectorized.

From patents: before chunking, transformers divide content into structured blocks. Bytes become vectors. Vectors become answers.

When users search for flights, hotels, or cars, Google looks for design patterns - what websites in that category are supposed to look like.

Koray’s process:
Topical map -> Content network and documents -> Mockup design -> Figma design

Some interesting patterns:
📌 In the US, adult sites rank more at night, while rehab sites dominate during the day
📌 If you’re in the wrong category, you won’t rank - more content and links won’t fix it
📌 Secondary domains can be used for narrower topics, leveraging brand relevance to boost sections

🟢 Clicks matter. When your site starts getting clicks, Google runs more algorithms.
🟢 Rank in some queries - and you can rank faster in others.
🟢 An exact-match subdomain with the same content helped recover from the Helpful Content Update.

Visual semantics principles:
1. Visualization
2. Verbalization
3. Content contextualization
4. Commercialization
Commercialization is critical.
If it’s a commercial page, it needs pricing - otherwise it may be downgraded.

The order of words changes relevance.
Sentences should be structured based on the query you’re targeting.

LLMs are not reliable rankers - they can be manipulated and don’t evaluate source credibility.
Google does. If the source isn’t trusted, the answer doesn’t matter.

Visual classification helps Google save resources.
It’s easier to classify a site by layout than to process every token.

Technical insights (GSC data):
📍Response time < 100ms
📍Discovery rate > 20%
📍HTML crawl rate ~99%

HTML normalization = turning images and text into structured data nodes.
Key info like pricing must be above the fold.
Use an exact-match site name (not the same as domain name).

20/04/2026

Baltic-Nordic SEO Summit – Key Takeaways

(iGaming): What’s working right now
How to rank fast - even within a week:

📌 Aged domains
📌 Leveraging + cross-domain canonical abuse
📌 Parasite SEO
📌 Hacked links
📌 Buying viral traffic / CTR manipulation
📌 Redirect chains
📌 On-site search vulnerabilities (injection)
📌 AI-generated content
📌 Guest posting at scale
📌 GMB pin + fake locations
📌 SEO cloaking
📌 DDoS competitors
→ All used to build authority quickly

Traffic trends:
Biggest growth coming from Vietnam, India, Brazil, and the US

Important reminder:
Protect your brand - it’s extremely easy to hijack it in LLMs

👉 Presentation link in the comments

16/04/2026

.dixon in Baltic-Nordic SEO Summit recommends starting AI visibility tracking not from prompts, but from a topic map or entities. Work backwards - reverse engineer and identify what content your brand is missing.

You can find more details in his presentation - link in the comments.

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