28/01/2026
A practical Panel Session on the Commercialization of Pharmaceutical Products, exploring how marketing and digital technologies are transforming pharma promotion — from online-offline integration and AI-driven personalization to digital channels (e-commerce, social media, mobile apps), CRM-based sales automation, and personalized engagement with doctors and pharmacies, while navigating advertising restrictions and personal data regulations.
MARINA DURMANOVA, President, Association for the Support and Development of Pharmaceutical Activities of the Republic of Kazakhstan
LARISSA YEMELYANOVA, Partner, AEQUITAS Law Firm
ZHANNA KUNEKBAYEVA, General Director, Sona-Pharm Kazakhstan
EVGENIY TIKHONOV, Head of Sales, Dazur KZ
ALEXANDER BEZBORODOV, Attorney-at-law, Partner, LL.M., ADVANT Beiten
IVAN MEDVEDEV, Executive Director, Apteka So Sklada