De Ruiter East Africa

01/06/2026

🇰🇪 Happy Madaraka Day!
Celebrating freedom, unity, and progress.

25/05/2026

What to expect on our stand at IFTEX 2026?
A strong mix of varieties, exciting introductions, and the opportunity to meet the De Ruiter East Africa team. Visit us at stand B4.12 and discover the products shaping the future of floriculture.

19/05/2026

We are excited to invite you to visit us at IFTEX 2026.

Join us at Stand B4.12 from 2nd June to 4th June 2026, where we will showcase our new introductions, novelties, and summer crop varieties.

13/05/2026

Our spray rose variety Pink Dimension® now is widely available in Kenya. Number of buds and its length make it popular among the growers.

10/05/2026

To all the amazing mothers — thank you for your dedication, compassion, and endless encouragement.
Today, we celebrate you and the impact you make every single day.

Happy Mother’s Day 🌹🌹💐 ❤️

01/05/2026

Today we honor the strength, resilience, and dedication of workers everywhere. From early mornings to late nights, your efforts keep the world moving forward.

Let’s continue to stand for fairness, dignity, and opportunity for all. 💪🌍

24/04/2026

Bahati®has started growing well at Azali Roses. An article released by FloralDaily recently.

Azali Roses, operating at high altitude in Kenya, reports very positive early results with the rose variety Bahati® by Genviv, represented by De Ruiter. According to General Manager Rathan…

14/04/2026

Closer to the Grower: The People Behind De Ruiter’s Expertise in Kenya

Local expertise, trials, and grower collaboration support reliable rose production, guiding variety selection from testing to full commercial success.

In Kenya, rose production is not defined by one condition but by many. From higher-altitude farms producing longer stems for premium markets to mid-altitude production supplying retail programs, the country operates across a range of growing environments that shape how varieties perform and where they are positioned.

For De Ruiter, this diversity is not a challenge to work around. That is why local presence matters. Understanding how a variety behaves in Naivasha is different from how it performs in other regions, and that difference is where decisions are made.

Read the full story on Thursd:
https://thursd.com/articles/people-behind-de-ruiters-expertise-kenya

14/02/2026

This Valentine’s Day, say it with flowers that speak straight to the heart. Happy Valentine’s Day.

04/02/2026

A quick look at the beautiful Rhodos® roses — video shared from PJ Dave Flora for this Valentine’s season! 🌹✨