Social media has become one of the most active platforms for communication and networking globally. Kenya in turn has one of the most active online populations on the planet with increasing user numbers every day. The majority of Kenyans use platforms such as Facebook, Twitter, Linkedin, Google+, Youtube, Instagram, Pinterest etc. Social media platforms in Kenya have gained different uses other th
an just allowing one to grow their network. Social media has become a tool for people to sell their services and products online, discussion forums have been built on these platforms, mobilizing target groups for various activities e.g. concerts, blood drives, disaster management awareness etc. For brands in Kenya, social media is becoming more and more a vital tool for interaction by creating, sharing and exchanging information communication with their customer base. Brands are immensely investing in social media teams and services of digital firms to properly unlock the potential of social media platforms. With the increase of users of the platform comes the increase of reach that the brands can achieve. Social media platforms are used by brands as a way to market themselves and their products (soft sell). Brands also get to use the platforms for customer service inquiries and a way to collect data for customer profiles or to know what people are saying about their brands. Social media has been used for crisis management and even as a platform for recruiting new employees by various Human Resource firms. Mtandao Festival is giving a chance for friends on social media to mingle, network and have fun, a hallmark event that draws together tourists, local people, businesses, youth, community organizations, media and visitors from all over on an annual basis to celebrate the community’s richness, diversity, dynamism and heritage. IMPALA grounds, are conveniently located on Ngong Road and has proved to be a winning formula as it has hosted events such as The Mingle, Blankets and wine, Tusker Safari Sevens and many other major events and it continues to register an increase in the quantity and quality of visitors making use of its facilities. The Festival Expo combines an entertainment program including music and fashion, with an exhibition of the latest tech gadgets and phones, Musicians’ tents, an outdoor area for food and drinks with vendors selling, a gaming zone and a business expo for the corporate, SME's and Government sectors. This year, the expo aims at providing exhibition space and training for 5 online start-up businesses that are operating fully online. Touch Models Kenya Ltd (the brain behind Mtandao Festival) invites potential Platinum, Gold and Silver sponsors to ask for our proposal and then contact us to discuss opportunities available.
