37 Frames

37 Frames Wedding Planners & Master Photographers. Based in Japan. Servicing the world. Award-winning photography & experienced planning team based in Tokyo...

Signature Weddings World Top 30 Wedding Photographers, 2020 Top 20 Asia Wedding Professionals from AsiaWP.

Still in the air. Dallas to Sydney runs seventeen hours, which is enough time to edit a wedding, clear a week of email, ...
04/06/2026

Still in the air. Dallas to Sydney runs seventeen hours, which is enough time to edit a wedding, clear a week of email, lose a film you won’t remember watching, and start editing another wedding. We’ve got celebrations from all over Japan and a few from further afield waiting to be shared. So while we’re up here, here’s another set from Aomori. Right at the top of the country, at the exact moment the blossoms finally arrive.

Here’s the thing nobody tells you about spring in Japan. It travels. It starts down south and moves north over weeks, so by the time most of the country has gone green and gotten on with things, the far north is only just waking up. Aomori gets its cherry blossoms about as late as anywhere. Hardly anyone goes that far to catch them.

These two did. They skipped the version everyone crowds in for and went looking for the one almost no one sees. Peak bloom. The whole place pink and quiet. You only get this version of spring if you’re willing to drive a long way and go where the map gets thin.

Adventurers, both of them. The road less travelled is just where they’re most at home. We’re so grateful we could create their vision and that the blossoms turned up right on cue.



📋 Planning | 📸 Photography | 🎥 Film

Here’s something we don’t talk about enough.A lot of photographers perhaps shoot a couple once. The proposal, or the wed...
28/05/2026

Here’s something we don’t talk about enough.

A lot of photographers perhaps shoot a couple once. The proposal, or the wedding, or the engagement, but rarely all of it, and almost never across years. The wedding industry runs on first-time bookings. Returning clients aren’t really the model. It’s a one-and-done business by design.

So when a couple chooses you for the proposal, then chooses you again for the wedding on the other side of the world, then flies back across the planet to spend a day of their cherry blossom holiday with you, you stop and notice.

Because nothing about that is a default.

This is what we mean when we talk about the kind of clients we work with. It’s not about volume. It’s not about price. It’s about whether two people decide, repeatedly, over time, that you’re the ones they want documenting the chapters of their life. That decision gets made once at booking. Then it has to keep getting made. And the only way it keeps getting made is if the work, the experience, and the human connection all hold up under repeat exposure.

These two have done that with us across three chapters now. Proposal at Mt Fuji. Wedding in the Florida Keys. And this spring, a sakura shoot on Dee’s birthday in a remote yellow blossom field with a cherry tree at the centre, somewhere most people will never see. Three different parts of the world. Three different versions of their life.

We don’t take any of it for granted. Not the first booking. Not the second. Not this third one in a quiet park with the light shifting and the blossoms falling around all four of us.

We adore them. They know it.

📋 Planning | 📸 Photography | 🎥 Film

We just walked out of one of the most emotionally full weddings of our year.A multi-day celebration. Day 1 was sacred an...
26/05/2026

We just walked out of one of the most emotionally full weddings of our year.

A multi-day celebration. Day 1 was sacred and intimate. Words spoken with the kind of weight that only arrives when a family truly feels them. Day 2 was the party to end all parties, with one of the best bands we‘ve ever had the privilege of dancing to. And the food. A meat station that stopped people mid-conversation. A sushi station built under blossoms and lanterns. Two days, two completely different registers of love. Both held by the same family. Both unforgettable.

We don’t have many words for it yet. Some weddings ask you to process them before you can describe them. This is one of those. The photographs are still ahead of us. The editing will begin in a couple of weeks. For now we‘re sitting quietly with everything we witnessed and feeling extraordinarily lucky to have been the ones invited in to record it.

A few small things we can say already. The wedding planning team welcomed us like family. We watched a family pray together with a depth of devotion we will never forget. We watched the same family dance until the floor wouldn’t hold them anymore. We watched two people pledge themselves to each other inside a faith that has shaped every part of who they are. Different worlds can sit beautifully beside each other when everyone in the room is acting from love. That was the whole weekend. Different shapes, same instinct.

Alyssa and Mansell, thank you. For trusting us with something so personal. For letting us in. We are still slightly undone by the privilege of having been there.

A few sneak peeks above from the prints we delivered the next day. The rest is coming. We‘ll need a minute.

Planner |
Floral & Event Design |
Officiant |
Photography & Cinematography |
Venue (Friday) | Piedmont Driving Club
Venue (Saturday) |
Hair & Makeup |
Ceremony Music |
Reception Band |
Audio & Sound |
Catering |
Wedding Cake |
Stationery |
Host Hotel |

Location | Atlanta, Georgia

On the plane to our next wedding, but wanted to tell you about the shrine blessing this beautiful couple had at their Mt...
19/05/2026

On the plane to our next wedding, but wanted to tell you about the shrine blessing this beautiful couple had at their Mt Fuji elopement.

The goddess who blessed Thaisa and Jake at Fujiomuro Sengen Jinja has a story most travellers never learn.
Her name is Konohanasakuya-hime. The blossom princess. The deity of Mt Fuji, of cherry blossoms, of fire, of childbirth, of beginnings. She has been worshipped in Japan for over a thousand years. And her mythology, as told in the Kojiki, is fierce in a way nobody really prepares you for.

According to the oldest texts, she met the grandson of the sun goddess on a beach. They fell in love. He asked her father for her hand in marriage, and her father offered both daughters together. Konohanasakuya-hime and her older sister, Iwanaga-hime, the rock princess. The grandson chose only Konohanasakuya-hime. The choice carried consequences. Because he rejected the rock princess, who represented endurance and long life, human existence became as fleeting as cherry blossoms instead of as lasting as stone. Our mortality, in Japanese cosmology, traces back to that single decision.

She became pregnant after one night with her new husband. He doubted the child was his.

What she did next is what makes her mythology unforgettable. She built a birthing hut, sealed herself inside, and set it on fire. She declared if the children were truly his, they would survive the flames. Inside the burning hut, she gave birth to three sons. All of them emerged unscathed. So did she.

This is the goddess Thaisa stood before in her cathedral veil. The goddess who governs Mt Fuji. The goddess who proves her love by walking into fire and coming out the other side. The goddess of cherry blossoms, yes, but only because she chose the fleeting version of life over the safe one, and gave us all the same gift in the process.

For a couple eloping on their own terms, in their own way, blessed by a deity whose entire mythology is about choosing love loudly, the layers don’t get richer than this.

We were so honoured to be there.

📋 Planning | 📸 Photography | 🎥 Film

Most weddings begin in daylight. This one began in the dark.The alarm went at 3am. Hair and makeup at 3:30. The hotel wa...
17/05/2026

Most weddings begin in daylight. This one began in the dark.

The alarm went at 3am. Hair and makeup at 3:30. The hotel was completely silent. The country outside the window was still asleep. Inside the suite, two people were getting quietly ready to be married before the world had even started its day.

There is something particular about getting ready in the dark hours. The lights inside the room are warm and low. The mirror reflects only what’s directly in front of it. Conversations happen in lower voices because the air itself feels like it wants to stay quiet. Final vows get read one more time in pen and paper, by lamplight, with the windows still black outside.

We’ve been doing this work for a long time and we still find this hour difficult to describe. It feels less like preparing for a wedding and more like being inside a held breath. The world hasn’t started yet. The day hasn’t claimed anyone. The two people in the room belong only to each other and to the silence around them.

By the time we drove out toward the lake, the sky had just begun to lift. Mt Fuji was a shape in the half-dark. The water was completely still. Within minutes, the ceremony would begin and the day would carry them into everything that followed.

We love that these two fabulous people said yes to this hour. These two chose the silence. The solitude. The reward for that choice is the kind of morning that stays in the body forever.

📋 Planning | 📸 Photography | 🎥 Film

Planner/Production | Dee 
Assistant Planner | Sumika 
Film & Photography | Dee, Junko, Nick, 
HMU |

People who haven’t been to Japan don’t quite realise that scenes like this don’t really happen.A cherry blossom forest a...
16/05/2026

People who haven’t been to Japan don’t quite realise that scenes like this don’t really happen.

A cherry blossom forest at peak bloom, in Japan, with nobody else in it. No crowds. No queues. No festival noise. Just blossoms in every direction, soft ground underfoot, a cellist, two best friends, and two people about to be married.

We’ve been circling this location for a couple of years, quietly waiting for the right couple to say yes to it. These two were that fabulous couple.

Joas, our cellist, came up from Tokyo for the ceremony. Watching Meagan walk her processional with petals falling and the cello playing through the trees is something we will all carry for a long time. There aren’t really words for the kind of stillness that lands when music and weather and timing and intention all arrive in the same minute. We just stood in it. So did they.

This is the part of our work most people don’t see from the outside. The location scouting that takes years. The conversations with local communities, landowners, permit offices. The weeks of trying to get a drone licenses in an area that doesn’t usually grant them. The kind of patient holding-onto-a-place until the couple who deserves it walks into our inbox. I don’t think Dakota and Meagan ever knew how long we’d been waiting to bring someone here. They just trusted us when we said we knew where to take them.

The reward for that trust was an elopement that almost nobody on earth has experienced. A blossom forest, peak bloom, completely empty, in one of the most photographed countries in the world. The country gave them the gift. We just opened the door. They walked through it like they understood exactly what they’d been given.

We adore these two. Always grateful. Already missing them.

📋 Planning | 📸 Photography | 🎥 Film

Planner/Production | Dee 
Assistant Planner | Sumika 
Film & Photography | Dee, Junko, Nick, 
HMU |
Flowers | .regalodesign
Cello | .cardoso.cello

📍 Aomori, Tohoku

Most people, when they think of torii gate tunnels in Japan, think of Fushimi Inari in Kyoto. Beautiful place. Worth the...
16/05/2026

Most people, when they think of torii gate tunnels in Japan, think of Fushimi Inari in Kyoto. Beautiful place. Worth the trip. Worth the crowds.

We took Meagan and Dakota somewhere else.

Takayama Inari Shrine sits on the Tsugaru Peninsula at the far northern tip of Honshu. Around 200 vermilion torii gates curve across the landscape, snaking through trees, past a pond, up a hillside to an observation deck. From above, the gates form an undulating line that looks like a sleeping dragon. That isn’t an accident. The shrine enshrines Ryujin, the dragon god of the sea, alongside the Inari deity. The torii were arranged in this winding shape specifically because the dragon is the resident god.

There’s another thing worth knowing about this place. The torii weren’t built by the shrine. They were offered, one by one, by local farmers and community members starting around forty years ago. Each gate is a gift. Each gift was a prayer for good harvest, safe seas, or success in business. The dragon is a collective creature, built slowly, gate by gate, by the community that loved this place enough to keep adding to it.

For a couple eloping in remote Aomori, with cherry blossoms at peak bloom and the dragon at full vermilion, blessed in front of a deity worshipped here for centuries, the layers don’t get richer. We worked with the shrine for weeks to make the blessing possible. To secure the drone permits across shrine property. To make sure every part of the ritual unfolded the way it was meant to. Things like blessings at shrines this old don’t just happen. They’re built, the way the dragon was built, through collaboration and trust.

We can’t thank the shrine staff enough for what they made possible for Dakota and Meagan. Something almost nobody else on the planet will ever experience.

📋 Planning | 📸 Photography | 🎥 Film

Planner/Production | Dee 
Assistant Planner | Sumika 
Film & Photography | Dee, Junko, Nick, 
HMU |
Flowers | .regalodesign
Cello | .cardoso.cello

📍 Aomori, Tohoku

Dakota and Meagan reached out with a video introduction. Personal, thoughtful, properly considered. Not just an availabi...
15/05/2026

Dakota and Meagan reached out with a video introduction. Personal, thoughtful, properly considered. Not just an availability check. A real hello. We were already fully booked for our spring season. But there was a very small window in late April. And to be honest, it’s the first video enquiry we’ve ever had. How could we say no?

They had never been to Japan. They were willing to fly to the far north of the country to chase cherry blossoms that don’t perform on demand. They wanted something quiet, intentional, completely theirs. We headed up to Aomori, into the kind of remote rural Japan that most travellers will never see. One hotel in the whole area. A long drive through trees just starting to bloom. Hair and makeup done in a room that had probably never hosted a wedding before, and absolutely should now.

Then the day. A cherry blossom forest with nobody in it but us. Joas, our cellist, who’d come up from Tokyo, playing as Megan walked her processional with petals falling through the music. Cedric, one of their fabulous friends, officiating with the kind of warmth that makes you want to fold him into your studio permanently. Vows. Tears. Cheers. A blessing at Takayama Inari Shrine, where 200 vermilion torii gates snake across the landscape like a sleeping dragon. Drone permits, secured through months of careful collaboration with the shrine. Hirosaki Park at sunset for the festival energy. A genuine earthquake in the middle of it all. A hotel under tsunami alert by the time we got back. Then, days later, a romp through Tokyo to finish the story.

We truly adore these two. The intentionality of how they reached out. The trust they extended to us, to Japan, to a country none of them had ever set foot in. The way Dakota looked at Meagan during their vows. The way Meagan held her vows steady through it all. Already missing them. Gallery on the way. So much to share. 🤍

Planner/Production | Dee 
Assistant Planner | Sumika 
Film & Photography | 
HMU |
Flowers | .regalodesign
Cello | .cardoso.cello

📍 Aomori, Tohoku

There’s a particular kind of couple who flies from the UK to Mt Fuji and asks for a sunrise ceremony with no guests. The...
15/05/2026

There’s a particular kind of couple who flies from the UK to Mt Fuji and asks for a sunrise ceremony with no guests. The kind who say yes to a 3am wake-up. Who write their vows in the quiet of a hotel suite with the country still asleep around them. Who choose to begin their marriage at the exact moment the day begins.

These two incredible people were that couple, and we adored them from the first email.

The morning started in the dark. Hair and makeup at 3:30am. Vows finished in pen and paper while the rest of Kawaguchiko slept. By 5am they were dressed. By 6, they were standing ready as the sky began to lift, and Mt Fuji was half-hidden behind low cloud, present but not performing. Just the two of them and us. Young & Beautiful by Lana Del Rey for the processional. Bruno Mars for the recessional. A red thread ceremony binding their hands. A commemorative certificate. The lake catching first light behind them.

Then a slow, generous adventure through the Fuji Five Lakes. Cherry blossom forests near Kawaguchiko. The wide-open quiet of Shojiko with just the two of them and a few fishermen. A blessing at the oldest Fuji shrine in Japan, with drums and bells and the kind of ethereal silence between the sounds. Then a secret mountaintop café for hoto noodles, the local dish nobody outside Yamanashi really knows about. Back to the hotel at sunset for a last walk through the garden on their way to their suite, where we left them to step into their first night as a married couple.

Fuji played her usual game with the cloud all day. Hidden at the ceremony. Visible for the rest. As if she’d decided the vows belonged to them alone, and the adventure after belonged to all of us.

We love these two. The way they trusted the early hour. The way they trusted the quiet. The way they let their wedding be exactly what they wanted and not what anyone else expected of them. Already missing them.

📋 Planning | 📸 Photography | 🎥 Film

Planner/Production | Dee 
Assistant Planner | Sumika 
Film & Photography | Dee, Junko, Nick, 
HMU |

We take on a small number of large-scale weddings each year. A small number of medium & micro weddings. And a set number...
14/05/2026

We take on a small number of large-scale weddings each year. A small number of medium & micro weddings. And a set number of elopements.

People sometimes assume the elopements fill whatever's left on the calendar after the larger weddings have been booked. They don't. Elopements are their own discipline. Their own briefing process, design language, and intelligence about pacing and place. Less about vendor logistics, more about emotional architecture.

Building an experience for two people that has to hold every weight a larger celebration distributes across two hundred. We take that work as seriously as anything else we do.

What links every wedding we plan, regardless of size, is the real reason this generation is choosing destination celebrations in the first place.

Life's moving fast. The past 10 years have made that clear in a way that's hard to argue with. Technology, politics, world events, the speed at which everything changes shape. There's a particular kind of exhaustion that comes from living inside that pace. And a particular kind of hunger that comes with it. The hunger for something that holds. Something fixed. Something you can return to in memory and find unchanged.

A wedding done with intention is one of the few things modern life still offers that does this. It anchors a moment. It collects the people who matter. It makes time stand still long enough to be witnessed properly. And then it stays in the body, as a piece of ground that won't move no matter what shifts around it.

This is why we think Japan has become the destination it has. The country offers what very few places can. Hospitality without performance. History without museum stillness. Pop culture and Zen craft and centuries of ritual sitting beside each other without contradiction. Energy and quiet in the same room. A country that doesn't market itself as exotic, but still feels like a kind of secret to most who arrive here.

Whatever shape your celebration takes, the principle's the same. Build something worth coming back to. We don't take that lightly.

📋 Planning | 📸 Photography | 🎥 Film

住所

Adachi-ku, Tokyo

アラート

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