08/06/2026
We are back from the UFI European Conference 2026!
And it was sooooooo inspiring.
Firstly, we want to say a massive thank you to UFI - The Global Association of the Exhibition Industry for putting together such an outstanding and flawless event, and to IZFAS - Izmir Fair for hosting us in a super-performing, modern, and welcoming venue.
What made these days truly special, though, was the people: a special shout-out to Nick Dugdale-Moore for the perfect organisation, and to Ana Maria Arango from UFI for being incredibly helpful, professional, and always available. You made us feel at home! ❤️
Beyond the networking, we return with a clear vision of where our industry is moving.
What did struck us the most?
🔵 The industry blueprint: brilliant presentations by jwc mapping out exactly where the global exhibition market is headed;
🟢 Green transformation: a top-tier sustainability workshop that honestly addressed current challenges while presenting real, concrete solutions for the future of events.
🔴 The rise of ROO. It’s official: ROO (Return on Objective) is gaining massive attention. The focus is shifting toward reputation, curated experiences, and high-value interactions - and this confirms that LetzFair’s direction is right on track: we don't just provide a platform, we help create living, high-reputation ecosystems.
Thanks to everyone made this experience a memorable event.