MEDIA SCENE

03/08/2025

AMERICANA: The European Heart of Western Riding

AMERICANA, the largest and most prestigious European event dedicated to Western riding, is held every two years in Friedrichshafen, Germany, and has become an absolute benchmark for professionals, breeders, training centers, enthusiasts, and retailers. It's more than just a trade show; it's an international hub that attracts thousands of visitors from across Europe and is also recognized overseas, in the United States, the cradle of Western culture.

Here are three key points that make AMERICANA unmissable:

1. An International Showcase for Industry Professionals
AMERICANA represents a unique opportunity for those working in the world of Western riding. Training centers and horse breeders can present themselves to a highly specialized audience from every corner of Europe. Attending AMERICANA means increasing visibility, forging new partnerships, and strengthening your presence in the European market. The interest the event attracts in the United States is a testament to its international standing.

2. A High-Level Sporting Event with Over 5,000 Spectators
The sporting competitions held in the central arena are one of the most spectacular and engaging elements of AMERICANA. Rider-horse pairs perform before a passionate audience of over 5,000 spectators. Disciplines such as Reined Cow Horse, Reining, Cutting, and Trail show off the best of Western equestrian technique. Participating in or simply attending these competitions allows you to experience the industry's excellence firsthand and experience true American horse culture.

3. Strategic Meetings between Enthusiasts and Traders
With over 250 specialized exhibitors, AMERICANA is a key trade event for all industry professionals. From saddlery to trailers, from ranches to technical equipment suppliers, every aspect of equestrian tourism and Western riding is represented. For professionals, it is a unique opportunity to network, build relationships with new clients, and discover the latest market trends. For enthusiasts, it's the perfect opportunity to learn about the Western world, interact with experts, and find everything you need to experience this discipline at the highest level.

Conclusion

Participating in AMERICANA isn't just important: it's strategic. Visibility, contacts, business opportunities, and passion for the sport come together in a single event. For those who live and work in Western riding, AMERICANA is the event not to be missed.

11/08/2024

https://www.mediascene.info

New Web Site , to explane our work and service. Release 00. We will update with more information soon as possible.

23/07/2024

New Web Site by MEDIA SCENE for a Furniture customer and Interior Design company.

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Nuovo sito internet realizzato per un azienda di Interior Design e ristrutturazione, nonche specializzata in fornitura di arredamenti per ambienti moderni.

CASA ITALIA-PROGETTA E ARREDA
Osio Sotto (BG) Italia

www.casaitalia.bg.it

01/03/2024

writte by, Maurizio Di Simone

In 2015, Oklahoma City, the state of Oklahoma, played host to a momentous occasion in the world of reining: the 50th anniversary of the National Reining Horse Association (NRHA) Futurity. This milestone event not only celebrated half a century of excellence in the sport but also provided a platform to reflect on its rich history and evolution.

As enthusiasts and professionals gathered to commemorate this significant anniversary, the atmosphere buzzed with excitement and reverence for the sport. Among the attendees were reining professionals and representatives who generously shared their insights and memories, painting a vivid picture of the journey from the inception of Futurity to its illustrious present.

Through interviews captured during this commemorative event, the evolution of reining emerged as a central theme. Participants delved into the transformation of training techniques over the decades, highlighting the innovations and advancements that have shaped the sport's landscape. From traditional methods passed down through generations to cutting-edge approaches driven by technology and research, the evolution of reining training stood as a testament to the commitment of its practitioners to constant improvement and excellence.

Moreover, discussions also revolved around the evolution of rules governing reining competitions. As the sport matured and gained prominence on the global stage, adjustments and refinements to competition regulations became necessary to ensure fairness, safety, and the preservation of reining's essence. Through dialogue with industry insiders, attendees gained valuable insights into the rationale behind rule changes and their impact on the sport's trajectory.

Beyond the technical aspects, the 50th-anniversary celebration served as a poignant reminder of the camaraderie and community that define reining. Participants reminisced about shared experiences, memorable victories, and the enduring bonds forged through a mutual love for the sport. It was a time to honor the pioneers who laid the foundation for reining's success and to inspire the next generation of riders, trainers, and enthusiasts to carry the torch forward.

In essence, the NRHA 50th anniversary of the Futurity was more than just a milestone; it was a testament to the passion, dedication, and spirit that continue to drive reining forward. As the sport embarks on its next chapter, guided by the lessons of the past and the aspirations of the future, one thing remains certain: the legacy of the NRHA Futurity will endure for generations to come, inspiring countless individuals to pursue their dreams in the arena of reining.

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Here We Are Living In The Moment

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