23/06/2026
Over the years, we have planned weddings, birthdays, corporate events, and special occasions across Italy. Each one a different world. Different needs, rhythms, languages.
Lately, we have been moving closer to the world of sport: the formats we created for Zeta Club, the Pegaso regattas, and now the days spent in the paddock at Misano World Circuit during the Superbike World Championship.
We are not changing careers.
We are doing what we have always done: observing, listening, learning.
Because every event is its own ecosystem. A sports photographer does not work like a wedding photographer.
A catering team serving an international racing team during the superbike does not face the same challenges as one specializing in private events. The timing changes. The logistics, the spaces, the expectations, the priorities.
That is exactly why we want to understand how these worlds work from the inside.
These past few days gave us the chance to sit down with professionals working in championship hospitality, to explore dynamics and structures very different from the ones we usually encounter.
Because a good planner should not only know their own field. They should know everything around it.
Curiosity, in the end, is one of the most important tools we have.
Special Thanks to
and in particular .rossilowes member of
