04/08/2026
Aks-e-Kashmir – The Reflection of Kashmir
Aks-e-Kashmir is a pioneering floating art, cultural tourism, destination branding, and experiential marketing project conceptualized and executed by Greenath Kashmir Events on the iconic Dal Lake, Srinagar, Jammu & Kashmir, India. Recognized as a first-of-its-kind 360° Floating Brand Activation, the initiative transforms the timeless Kashmiri Shikara into an immersive platform for public art, luxury tourism, cultural storytelling, brand engagement, and international media production.
Designed to position Kashmir among the world's leading cultural tourism destinations, Aks-e-Kashmir seamlessly integrates heritage preservation, contemporary art, experiential events, destination marketing, sustainable tourism, and advanced event technology. The project showcases Kashmir's artistic legacy while creating a globally compelling visual experience for tourists, brands, governments, investors, filmmakers, and international audiences.
Global Strategic Collaboration
The initiative brings together leading organizations across creative design, premium coatings, media, tourism promotion, and technical event production.
Asian Paints contributes premium exterior coating systems and colour expertise, transforming a fleet of 40 traditional Kashmiri Shikaras into floating works of art inspired by Kashmir's rich culture and craftsmanship.
Start India and Unbound Collective Pvt. Ltd. provide creative direction, artistic curation, visual storytelling, media production, and digital amplification, connecting internationally acclaimed artists with local cultural narratives to create a globally relevant public art experience.
Showcasing Art: .collective & .gallery
The Jammu & Kashmir Tourism Department supports the initiative in promoting tourism development, destination branding, cultural heritage, sustainable tourism, and international visitor engagement, strengthening Srinagar's position as a premier global travel destination.
International Event Production by Greenath Kashmir Event Agency
Greenath Kashmir Events delivers complete project planning, engineering, technical production, marine logistics, and operational ex*****on, including:
- Floating event infrastructure and marine logistics.
- Precision deployment and synchronized positioning of 40 Shikaras on Dal Lake.
- Architectural lighting, immersive laser shows, and 3D projection mapping.
- High-end audiovisual production, film production support, drone cinematography, and live broadcast coordination.
- Public safety management, protocol planning, regulatory compliance, crowd management, and emergency response systems.
- Luxury hospitality, VIP protocol, and destination event management.
Global Vision
Greenath Kashmir "Aks-e-kashmir" establishes a new international benchmark in floating events, destination branding, experiential marketing, cultural tourism, public art installations, tourism promotion, and large-scale event production. By combining Kashmiri heritage, creative innovation, immersive technology, and world-class event ex*****on, the project creates a transformative platform that elevates Kashmir's global image, attracts international tourism, strengthens cultural diplomacy, and inspires future collaborations between governments, brands, artists, and creative industries.
