GungHo and Marque

12/04/2022

The continuing medical education (CME) market is expected to grow at a CAGR of approximately 7% during 2021-2026. Read our blog and understand a few of the innovative CME formats and more:

https://www.gungho.in/2022/04/12/significance-of-cmes-in-the-healthcare-industry/

Continuing medical education, or CME as it is better known, is a form of education that keeps physicians abreast of the latest research updates and best

01/04/2022

Visual merchandising is a marketing practice that uses floor plans, colour, lighting, displays, technology, and other elements to attract customer attention. Creativity is key to good visual merchandising and its ultimate purpose is to use the retail space optimally to generate more sales.

Here are some challenges marketers often face in the process of attracting shoppers: https://www.vendhq.com/blog/visual-merchandising-challenges/

31/03/2022

Excited to start a Throwback Series? In today's episode, we are looking back to one of the biggest projects during the golden years of GungHo and Marque (2018 and 2019) - The Rockwell Automation On The Move 2019 event.

Rockwell Automation has been our esteemed client since last 3+ years. We are a total PRO when it comes to large scale physical events for all our clients across varying industries - and The Rockwell Automation On The Move (2019) was one such feather in our cap.

Needless to say, we were in complete charge of running the whole show - A jam-packed one-day event full of 25+ exhibits & demos, 50+ Tech sessions etc for more than 250 attendees!

We are simply itching to create such experiences again in the post-Covid era!!

29/03/2022

Customer engagement and retention for retail brands is extremely important. Retaining and engaging with customers help brands keep them happy, stay loyal and up to date with new arrivals, latest promotions, and product recommendations. Here are some effective point-of-sale marketing strategies for increasing in-store sales: https://fitsmallbusiness.com/point-of-sale-marketing-ideas/

17/03/2022

Lenovo India had the objective to create hype around their Legion product series and generate leads. Marque proposed an omnichannel marketing strategy containing elements of YouTube influencer marketing, social media creative development and in-store promotions.

Our scope of work was in reaching out and shortlisting YouTube micro-influencers from West and South India, Influencer compliance and compensation, YouTube banner and social media creative productions, end-to-end management of YouTube Live sessions, social media amplification and post-campaign analytics.

The influencer campaign reached 3.6M+ viewers and 3600+ leads were generated.

16/03/2022

The events industry has gone through some dramatic changes in the past two years, with global adjustments completely re-shaping how the industry functions. With that in mind, we have had a look ahead into 2022 and have 7 trends that we think will shape events this year.

https://sleekevents.com/blog/7-trends-that-will-shape-events-in-2022

02/03/2022

Inside the Event Marketing Industry: Where are we headed?
https://businessofhome.com/articles/all-virtual-in-person-or-hybrid-where-are-industry-events-headed

01/03/2022

What are the key factors Event Managers should consider when they plan their next Event (Hybrid, Physical or Virtual)?

https://www.corporateeventnews.com/benefits-hybrid-events-your-decision-makers-will-want-hear

28/02/2022

If IT & Automation clients are looking for a marketing tool that screams innovation - hackathon is THE way to go. Hackathons are the only tool that covers 70% of the innovation journey - it starts with discovery, idea generation and ends with idea conceptualization. Read our blog post on how we handled community-driven hackathons for our clients. https://marquemktg.org/significance-of-community-driven-hackathons/