A subculture think tank that offers consultancy and turnkey ex*****on solutions We are 4/4
In our world, groove is king. So..
1310, Signature Business Park, Next To Fine Arts Society, Chembur East
Mumbai
400071
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WE ARE 4/4 In our world, groove is king. We seek beauty in simplicity and effectiveness. In this abstract and often non quantified world of what's cool and whats not, we stand outside the given boundaries to bring you sounds, sights and experiences that are real, fresh and memorable. WHAT WE DO We are a subculture think tank offering consultancy and turnkey ex*****on solutions in the fields of music, art, dance, urban street culture, comedy and more. We strive to push the envelope by producing cutting edge content and scaled up immersive experiences for brands, promoters, festivals, hospitality chains, music labels and anyone who is interested in putting up a unique, quality driven subculture experience. OUR WORK We work across media with competencies in designing, marketing, programming and executing bespoke IP's for brands, media networks, event agencies across on ground, on air content and digital new media experiences. Our work includes designing, programming, monetising and producing large scale music and arts festivals. Some of the projects we are currently associated with are Ranthambore Festival, Radio City Freedom Awards, SulaFest, Mumbai derby etc. _________________ 4/4 was started by Nikhil Udupa and Himanshu Vaswani, the minds behind Control ALT Delete which is India's largest crowdfunded series of non profit gigs. They have grown up with independent music scene in Mumbai and have graduated from being first row fans to one of the most respected promoters and evangelists of this now burgeoning industry. Between them they have more than 14 years of experience in music, arts and entertainment industry and have worked on more than 40 large scale music festivals, 6 television shows, commissioned and produced over 15 music videos and programmed over 1000 shows across all corners of the country. Some of the notable properties they have been associated with in the past include Big 69, MTV Spiro, Ragasthan, Lost Party, Nariyal Paani, Puma, SAB Miller, Kingfisher, Harley-Davidson, Ray-Ban, Converse, Yamaha, Jack Daniel's, Taj, Diesel, Quiksilver, Red Bull, Vishesh Films etc. So.. If you want to influence contemporary culture, influence the way young people consume, react and embrace new ideas, entertainment choices and be pioneers in establishing a unique cultural footprint in your industry - give us a ring. We are all ears and eager to help out. Do check out our photo albums to see the projects we've worked on.
