02/02/2026
Two days of mixing moods, music, and moments. From golden hour to Blonde hours, we KEEP WALKING. šš
For Blonde, we built a content-first experiential world around FIND YOUR MIX - designed to introduce the new mixers through taste, play, and discovery. A large island bar and a dedicated experiential booth served cocktails, slushies, and popsicles, while guests followed a passport hunt across Lolla-with four check-ins (including the Blonde Social Club photo op, the KEEP WALKING stage, and the Blonde Mixtape Bar: sip, snap, tag) to unlock a special surprise.
To keep the energy moving, we added a mini pickleball court and a stack of playful merch-iron-on patches, charm beads, slap bands, fortune cookies, bandanas, enamel pins, and disposable cameras-so every stop ended with something to take back.