14/06/2026
In 2010, NACO rolled out its third blood donation TVC as part of an ongoing campaign that began in 2009. The ad, released on National Voluntary Blood Donation Day, shifted perspective, this time showing a thalassemia patient thanking a stranger for donating blood.
Unlike earlier ads that focused on the donor’s viewpoint. Created by BBC World Service Trust, the campaign aimed to break barriers around regular blood donation. The tagline, “Karke Dekhiye, Acha Lagta Hai”, reinforced the feel-good message. Directed by Nikhil Rao, the ad used emotional storytelling to encourage more people to donate.
Agency: BBC World Service Trust
Brand: NACO (National AIDS Control Organisation)
Director: Nikhil Rao
Producer: Mr Hemant Bhandari
Production House: Chrome Pictures