
23/04/2025
On the occasion of National Public Relations Day, 21st April 2025 our Founder - CEO, Hamad Berlashker, writes - A Leader’s Perspective On the book Crystallising Public Opinion by Edward Barneys, pioneer of PR
Published in The Tripura Star
Guwahati, Assam, 21st of April 2025 : Today, as we observe National Public Relations Day, my thoughts turn to a seminal work that continues to shape the very essence of our profession: Edward Bernays' "Crystallizing Public Opinion." Published over a century ago, this book wasn't just a treatise; it....