13/03/2026
🔥🐎THE YEAR OF THE FIRE HORSE🐎🔥
Chinese New Year installation for Foodstories.
The design draws from traditional symbols of luck, prosperity and renewal, interpreted through a contemporary retail lens. A bold red palette anchors the space, layered with sculptural branches, citrus accents and fortune envelopes, each element referencing seasonal symbolism of abundance and good fortune.
At the entrance, a bamboo lattice structure forms the focal installation, inspired by traditional East Asian frameworks that symbolize resilience, growth and longevity. Draped in rich crimson fabric and accented with oversized bows and folded fans, it creates a theatrical gateway into the festive narrative.
Interactive elements like the fortune wall invite guests to leave and take wishes for the year ahead, while branch installations dotted with citrus fruits and berries echo prosperity throughout the store turning the space into a story of celebration, symbolism and seasonal gifting.