Hailing from a family With over 35 years of stands in the textile industry, fashion has been the destiny for Jeevitha Perumal. A person who always had an eye for arts since childhood followed her dreams which led to her fashion school and further on to explore the fashion industry. Launched her eponymous brand D.Sign.D in 2013 which now is an ISO 9001:2015 certified brand. She has also showcased
her winter/festive 16/17 collection recently at the prestigious India Runway Week along with other leading designers in the industry. Jeevitha's collections are very feminine and intrinsic which has been the hallmark of her designs. She's keen on international trends and always strives to combine it with the traditional Indian handicrafts which gives her brand an eclectic, unique design identity. Keeping in the mind the needs of the contemporary women,D.Sign.D has included an eclectic range of day wear corporate dressing,cocktail and bespoke clothing apart from the bespoke bridal coutures.