28/09/2025
Some campaigns demand character and value more than creativity. When we set out to create “Magnetise Me” for Z Talc, we knew we weren’t just making an ad. We were building a story around confidence, charm and presence. And there was no better place to tell that story than the sun-kissed streets and coastal corners of Pondicherry.
Our concept was simple yet powerful - a man steps out after using Z Talc and with every step, becomes the center of attention — women drawn instinctively to his effortless magnetism. But behind those few seconds of screen magic lies days of planning, countless conversations and a team working in perfect sync.
From the early morning call times to the final shot at sunset, every detail was shaped with intent. Mr. Abdul and team - worked their magic on the hair, makeup and styling and created the perfect look under the Pondicherry sun. Our Cinematographer, Mr. Om Prakash translated our Director Magesh Janakiraman’s vision into images that evoked the story telling without words. The entire team worked as one to bring depth and dynamism to every frame. We spent time refining the walk, adjusting postures and chasing the right light — because the smallest details are often what make the story feel real.
The behind-the-scenes moments were as rewarding as the shoot itself — the creative discussions, the collaborative problem-solving and the collective excitement every time we nailed a shot. It reminded us that what appears seamless on screen is the result of relentless effort, teamwork and shared vision behind the camera.
For us, this wasn’t just a film about attraction — it was a celebration of the confidence Z Talc inspires. And as an agency that loves creating engaging advertisements, it’s the kind of storytelling we love most - bold in idea, detailed in ex*****on and crafted with care from start to finish.
— Eskimo Advertising Factory
