SPADE Chennai Envision

SPADE Chennai Envision Spade Chennai Envision looks to dig out the hidden talent of individuals. We believe in creating leaders of tomorrow.

We provide services like brand management, web and app development, graphic designers and video editors, sales and sponsorship etc

Indra Nooyi is an Indian-American business executive and former chairperson and CEO of PepsiCo. She has consistently ra...
13/04/2021

Indra Nooyi is an Indian-American business executive and former chairperson and CEO of PepsiCo.

She has consistently ranked among the world's 100 most powerful women. In 2014, she was ranked at number 13 on the Forbes list of The World's 100 Most Powerful Women, and was ranked the 2nd most powerful woman on the Fortune list in 2015. In 2017, she was ranked the 2nd most powerful woman once more on the Forbes list of The 19 Most Powerful Women in Business.

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For example, Domino’s uses text messages to update people and prompt them for future deliveries. They want to encourage ...
13/04/2021

For example, Domino’s uses text messages to update people and prompt them for future deliveries. They want to encourage previous customers to order again for which they have dedicated app and a personalised experience to make ordering convenient.
Other examples include swiggy, uber, eBay, etc.

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E- Commerce giant Flipkart has formed a strategic and commercial partnership with the Adani group to strengthen its supp...
13/04/2021

E- Commerce giant Flipkart has formed a strategic and commercial partnership with the Adani group to strengthen its supply chain infrastructure and enhance its ability to serve its rapidly growing base of customers.

Flipkart is also developing its third data centre at AdaniConneX’s Chennai-based facility as a part of its private cloud deployments in the country.
The Adani group is planning big-ticket investments in its data centre and logistics business.

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Elon Reeve Musk is a business magnate, industrial designer, and engineer. He is the founder, CEO, CTO, and chief design...
12/04/2021

Elon Reeve Musk is a business magnate, industrial designer, and engineer. He is the founder, CEO, CTO, and chief designer of SpaceX; early stage investor, CEO, and product architect of Tesla, Inc, founder of The Boring Company, co-founder of Neuralink and co-founder and initial co-chairman of OpenAI. A centibillionaire, Musk is one of the richest people in the world.

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Examples are Amazon - Alexa, Salesforce – Einstein Voice, Google – Google Duplex. These brands have successfully strateg...
12/04/2021

Examples are Amazon - Alexa, Salesforce – Einstein Voice, Google – Google Duplex. These brands have successfully strategized voice marketing, not only in dedicated devices but also as voice assistants in smartphones and other smart devices.

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Guneet Monga is an Indian BAFTA nominee and amongst the first producers from India to be inducted into the Academy of Mo...
12/04/2021

Guneet Monga is an Indian BAFTA nominee and amongst the first producers from India to be inducted into the Academy of Motion Picture Arts and Sciences. She is the founder of Sikhya Entertainment that produced films like The Lunchbox, Masaan, Oscar-Winning Short Film Documentary - Period, End of Sentence, etc.

Guneet Monga co-founded the cinema collective- Indian Women Rising which aided the run of the critically acclaimed short film `Bittu` at the Oscars.

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Lori R. Taylor is the CEO and Founder of Rev Media Marketing. She was named one of the 'Top 50 Social Media Power Influe...
11/04/2021

Lori R. Taylor is the CEO and Founder of Rev Media Marketing. She was named one of the 'Top 50 Social Media Power Influencers' on a list created by Forbes.

Lori has made a name for herself in the social media marketing field by actively pursuing every avenue of digital promotion for her clients. Either through direct mail, newsletters, web site design and construction or social media networking.

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Example are Cosmetics and beauty products, where diversity marketing is of significance. Glow and lovely (formerly known...
11/04/2021

Example are Cosmetics and beauty products, where diversity marketing is of significance. Glow and lovely (formerly known as fair and lovely) have an expanded catalogue that caters to need of both women and men (fair and handsome). Some haircare products, such as Tressemé and Garnier also recognise the diversity in their customer and have variety of products depending on gender, hair type, etc.

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Indian content-sharing platform ShareChat said it has raised $502 million in fresh funding from Tiger Global, Snap Inc a...
10/04/2021

Indian content-sharing platform ShareChat said it has raised $502 million in fresh funding from Tiger Global, Snap Inc and some existing investors such as Twitter Inc, valuing it at more than $2 billion.

The funding was led by U.S. venture capital firm Lightspeed Venture Partners and American investment firm Tiger, ShareChat said in a statement on Thursday.

ShareChat's valuation makes it India's latest "unicorn", which describes tech startups valued at more than $1 billion.

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Jef I. Richards, J.D. (Indiana University, 1981), Ph.D (University of Wisconsin, 1988), is Professor and Chair of the De...
09/04/2021

Jef I. Richards, J.D. (Indiana University, 1981), Ph.D (University of Wisconsin, 1988), is Professor and Chair of the Department of Advertising + Public Relations at Michigan State University. He is also working as associate editor of the International Journal of Internet Marketing and Advertising.

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Relationship marketing is a strategy designed to foster customer loyalty, interaction and long-term engagement. It is de...
09/04/2021

Relationship marketing is a strategy designed to foster customer loyalty, interaction and long-term engagement. It is designed to develop strong connections with customers by providing them with information directly suited to their needs and interests and by promoting open communication.

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The e-commerce firm said it has digitised 2.5 million micro, small and medium entrepreneurs (MSMEs) and helped create ne...
09/04/2021

The e-commerce firm said it has digitised 2.5 million micro, small and medium entrepreneurs (MSMEs) and helped create nearly 1 million jobs in the country till date. By July, last year, exports had touched the $2 billion mark for Amazon India.

“Last year was challenging by the pandemic, but the pace of digitisation was accelerated due to the pandemic. While e-commerce in India is still nascent, it will play a critical role in the economic recovery of the country,” said Amit Agarwal, global senior vice president and country head of Amazon India.

Amazon’s Global Selling programme has helped around 70,000 India-based sellers to reach 17 international markets.

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