04/04/2025
The third panel on Day 2 of Fashion Tech Week 2025 tackled one of the biggest questions in business: how do brands turn buyers into believers?
In ‘How Brands Drive Acquisition, Retention and Loyalty for Revenues’, Gaurav Parikh from PUMA Group, Anuradha Mudholkar from STYLI India, Sathyanarayanan Venkataraman from Bewakoof, Nupur Gupta from LTIMindtree, Keyur Dhami from WebEngage, Udit Toshniwal from The Pant Project, and Lavanya Nalli from Nalli Group shared how high-value customer relationships are built by utilising personalization, exclusivity, and authentic engagement. Loyalty, they emphasized, isn’t just about points— but about belonging.
The day wrapped up with a power-packed Fireside Chat on ‘Scaling a Bootstrapped Fashion Brand in India’, with Dinesh Govind of Vastra Sastra, Aditya Agarwal of Campus Sutra, Puneet Bajaj of Bene Kleed, and Rohit Kant of The Bear House.
The founders spoke candidly about the realities of growing a fashion brand without VC backing— focusing on lean teams, digital-first models, and building trust with every product drop.
These sessions remind us: whether you’re retaining loyalists or building your brand from scratch, authenticity and agility are key.
