P. Gautam and co.

21/05/2025

PRINT TAKES FLIGHT AGAIN
“What is written stays written.” – Horace

In a world overwhelmed by scrolls, swipes, and algorithms, brands are making a conscious return to the most trusted medium – Print.

Today, print is not only surviving—it’s thriving, adapting, and reclaiming its place in the spotlight with powerful innovations, tactile storytelling, and unmatched regional reach.

According to the Pitch-Madison Advertising Report 2025, print ad spends in India have surged from ₹18,470 crore in 2022 to ₹20,272 crore in 2024—comfortably exceeding pre-pandemic levels. What's more compelling is the rate correction of up to 25% in vernacular markets, a sign of growing advertiser confidence and demand.

Why is Print gaining momentum again?

Credibility & Attention: In a time of digital noise and misinformation, newspapers remain the gold standard of trust.

Innovative Formats: QR codes, gatefolds, fragrance ads, and AR-enabled pages are turning print into an interactive playground.

Regional Dominance: With India’s print AdEx share at 19% vs the global average of just 3%, it's clear—Bharat still believes in print.

ROI-Driven: Legacy media like BCCL and HT Media have reported double-digit ad revenue growth—proof that print delivers impact and value.

Print campaigns today are no longer just ads—they're experiences. From festive takeovers to localised campaigns backed by real data, print connects with readers in meaningful, memorable ways.

As Amita Srivastava (Carat India) notes, “We’re not just seeing higher spends, but smarter spends—3–5 day structured bursts, jackets, half-page innovations, and rising demand from BFSI, Real Estate, and even startups.”

Let’s not forget—India is the only major country besides Germany where print continues to command such loyalty and volume.

At P. Gautam Advertising Agency, we believe in blending tradition with innovation. Let us help you make the most of your brand’s print presence.

Ready to be remembered? Let’s go beyond the scroll.


Source & Data Credit: Cover Story, IMPACT Magazine, May 2025
Read full feature: https://www.impactonnet.com/cover-story/print-takes-flight-again-10624.html

14/04/2025

📰 India's Print Media Sees Robust Growth in 2024!

In a digital-dominated era, India's print media has made a significant comeback, with advertising revenues reaching ₹20,272 crore in 2024, surpassing pre-pandemic levels. ​
Exchange4Media

Key Highlights:

Steady Growth: Print ad revenues have shown consistent growth over the past three years:​
2022: ₹18,470 crore​
2023: ₹19,250 crore​
2024: ₹20,272 crore​

Sector Contributions: Major sectors contributing to this growth include:​

Healthcare & Pharmaceuticals​
Automobiles (7% growth, 14% share)​
FMCG (6% growth, 12% share)​
Education, Real Estate, Jewellery, Government, and BFSI​

Advertiser Engagement: Over 1.43 lakh brands invested in print advertising between January and September 2024, with the education sector leading at 17% of ad space. ​
PrintWeekIndia

Why is Print Thriving? Experts attribute this resurgence to print media's ability to offer a focused and credible environment, especially in regions with limited digital access. Readers engage more deeply with print, providing advertisers with a captive audience. ​
Exchange4Media

Market Share Context: Despite the growth, print's share in India's overall advertising expenditure stands at 17%, trailing behind digital (49%) and television (28%). ​
BMI

01/01/2025

Get a better hold of the world.

A one-handed hold on your phone offers fleeting dopamine highs, but a two-handed hold on a newspaper immerses you into a deeper, more balanced understanding of the world.
humanstories.in

12/10/2024

*Thank You on the Diamond Jubilee of P. Gautam & Co.*

As we celebrate 75 incredible years of P. Gautam & Co., we offer our heartfelt thanks to everyone who has been part of this journey.

To our Visionary Founder, Shri Navnitlal Gandhi, whose foresight and determination built the foundation of our advertising business. Established in 1949 on the auspicious day of Vijyadashmi, his vision continues to inspire the 4th generation of the Gandhi family to carry forward his legacy with the same passion.

To our Clients, thank you for your trust and continued partnership. Your confidence has allowed us to create campaigns that bring your brands to life. At P. Gautam & Co., our priority has always been to provide value-for-money advertising solutions that not only meet but exceed your expectations, both now and in the future.

To our Dedicated Team, your creativity and commitment are the driving forces behind our success. Each project you take on, with enthusiasm and responsibility, raises our standards and pushes us further.

To the Media Fraternity, we are grateful for your constant support. Your openness to explore innovative and cost-effective solutions has enabled us to deliver the best for our clients.

To our Friends and Family, we deeply appreciate your unwavering belief in us. Your support through every challenge has been our strength.

To our Family Elders, thank you for guiding us with values of honesty, trust, and transparency. These principles remain at the heart of everything we do.

And above all, We thank God, for guiding us and blessing us along the way. We pray for continued growth, health, and success for everyone connected to P. Gautam & Co.

27/07/2024

GOOD MORNING
Start your day without the Distractions. Start it with Newspaper instead.
- TOI - Screen Off 27th July, 2024

18/04/2024

SHRADDHANJALI
In loving memory of our beloved patriarch, Shri Navnitlal Chimanlal Gandhi: a visionary businessman, pioneer in Gujarat's advertising industry during India's independence, and a devout follower of Jainism. His legacy of fostering strong family bonds and profound teachings continues to inspire us all. Proud to be his devoted family, his blessings forever guide our path. 🙏

12/04/2024

26/08/2023

Hardik Shraddhanjali to beloved Surendra Kaka 🙏🏻 પરમાત્મા આપના નિર્મળ આત્માને શાંતિ અર્પે 🙏🏻
26/08/2023

31/03/2023

Indian Playback Singer Shri Nitin Mukesh ji has pay a visit to P Gautam and Co today