03/06/2026
To become a Master Florist in the Netherlands, you don't just learn how to arrange flowers. 🌿
You learn how to see differently.
It begins with three years: two days a week in college, two days a week in a recognised flower shop. You learn the craft by doing it, every single week, until your hands know what your eyes are still figuring out.
Then, if you love it enough, and only about one in five do, you go back. Two more years. Advanced floristry on one side. The business of running a flower shop on the other. Because a Master has to understand both.
And then the Master's programme itself. Three phases that change everything.
First, they break you away from everything you know. Everything conventional - unlearn it. Then, they push you somewhere unexpected. Tulips hanging upside down. Plastic. Pins. Flowers used in ways that make you uncomfortable, then curious, then inspired.
And finally, they bring you back. Take everything you experimented with, everything you questioned, and apply it to the real world. To real customers. To real moments that matter.
That is the Dutch way. That is what it means to carry the title. 🌸
This is Stems & Stories - the craft, the training, and the lifetime behind every arrangement.