06/06/2026
✨ 2027 Bridal Trends ✨
One of the top 5 emails you receive as a bridal shop? The one that tells you that the first gowns from the brand new 2027 collections are officially on their way… and we are sooooo excited 😁😁😁
It‘ll be a few more weeks til we can show you the official images (all still top secret 🤫) but we want to give you a little idea already of what to look forward to 😊
Seeing the next generation of bridal fashion arrive in stores and discovering how designers continue to reimagine what a wedding dress can be is one of the most exciting parts of the bridal business! And especially this year, we just can’t wait! Cause FASHION is definitely back in bridal fashion!
The most gorgeous fabrics from French lace to brocade, sculpted details from corsets to ruching, the drama of the basque waist and the big skirts, statement veils… designers are giving us everything this year!
All still wearable, timeless and elegant but so much more than the simple slip style dresses of the previous years. And we love it!
Detail, joy and drama are back and will give us unforgettable bridal looks 😍 We literally can’t wait to share them with you over the coming months.
Watch this space… the future of bridal is looking very beautiful indeed ✨
xx The White Ivy