This Is Catapult

This Is Catapult We are Catapult, a Global Experience Agency. We Make Brands Human | DUB. NYC. LA. LDN. This is Catapult, a Global Experience Agency.

We’ve been delivering big ideas and big ambitions for over 20 years, pushing the boundaries for audiences and maximising the potential of every experience for clients. We create new ways for brands to connect in culture, in communities and in person. Working across cultural lines, from artistic and environmental to popular and political, our business is to make brands human. We specialise in human

-centred strategy, connected creativity and complex production at scale. Through imagination, invention and accuracy we’ve earned the trust of governments, global brands and organisations shaping the world today. Some of these include The Global Fund, FIFA, Mastercard, Universal Music, Diageo, United Nations, Wall Street Journal and Puma. As people, we’re all in, with our clients, our audiences and each other. We operate from Dublin, London, New York and LA and work with clients all over the world.

From bringing Mastercard to life at the UL’s leading annual fintech conference, to deepening arts partnerships, earning ...
02/04/2026

From bringing Mastercard to life at the UL’s leading annual fintech conference, to deepening arts partnerships, earning two ESA Award commendations and exploring the world’s top retail trade fair…what a month it’s been!

🏎️ Mastercard at Pay360 – London, UK
We helped Mastercard take center stage at the UK’s leading payments and fintech forum. Anchored by a striking Formula 1 car, the experience brought their vision for the future of finance to life - showcasing innovation, speed, and global reach.

🏅ESA Awards Recognition – London, UK
FanFair earned commendations in two ESA Award categories! Thank you to our fantastic partners Diageo Ireland and Field of Vision. A wonderful evening celebrating the very best of Irish sponsorship excellence.

🇩🇪EuroShop Trade Fair – Düsseldorf, Germany
Exploring EuroShop was energizing and inspiring. With 1,900+ exhibitors across 14 halls, we immersed ourselves in cutting-edge retail tech, brand experiences, and trends shaping the future of retail environments.

🎭Business to Arts Partnership – Ireland
Our long-standing partnership continues to grow as we support the 34th Awards, both as production partners and through commissioning the annual Awards sculpture - a celebration of creativity, collaboration, and cultural impact.

🦁IAPI Cannes Young Lions – International
Bren Byrne, Creative Strategist at Catapult, has been named a judge for this year’s competition, helping to spotlight and evaluate the next generation of creative talent. Best of luck to all the shortlisted teams!

🍀 Irish Agencies Paint London Green at the ESA AwardsSt. Patrick’s Day came a little early last Thursday, Irish agencies...
16/03/2026

🍀 Irish Agencies Paint London Green at the ESA Awards

St. Patrick’s Day came a little early last Thursday, Irish agencies and brands painted London green at the European Sponsorship Association (ESA) Awards, with a brilliant run of wins across the night.

We’re delighted that Guinness FanFair was commended in two categories:
✨ Best Use of Cutting-Edge Technology
✨ Equality, Diversity & Inclusion in Sponsorship

As FanFair approaches its first anniversary, we’re humbled by the impact and recognition it has achieved, far beyond what we ever imagined. Huge thanks as always to our brilliant partners Diageo Ireland, the Guinness team, and Field of Vision for the collaboration and belief that brought the idea to life.

It was also a fantastic night for Irish work more broadly, with several category winners:

Best Employee Engagement
Winner: The Pfizer Cycle 2025

Best Use of Content < €1M
Winner: Suss or Sound? Centra Content Champions of The Traitors Ireland

Best Use of Measurement & Insight
Winner: Bound By Belief, Sky and Irish Football

Best Use of PR
Winner: Movember Ahead of the Game in partnership with the GAA/GPA

Environmentally Sustainable Sponsorship
Winner: The Irish Times - Ireland’s Greenest Places partnership with Electric Ireland

Equality, Diversity & Inclusion in Sponsorship
Winner: Cairn Community Games

Event of the Year
Winner: Vhi Women’s Mini Marathon 2025

Media Sponsorship
Winner: A Very Proud Sponsor of The Traitors Ireland

Sponsorship with a Social Purpose - Large Scale
Winner: IDA x Guinness ‘Never Settle’ Boot

Sport Sponsorship - Medium to Large Scale
Winner: Bound By Belief, Sky and Irish Football

ESA Best of Europe
Ireland Gold Winner: All-Ireland Marketing Awards - Entertainment Sponsorship Award (MII) - Lovely Summer for a Guinness

Congratulations to all the Irish agencies and brands recognized this year - a powerful showcase of Irish sponsorship work at its very best. 🇮🇪

DiageoIreland FieldofVision

The final weekend of the Guinness Men’s Six Nations is here. 🏈But matchday isn’t just 80 minutes anymore.It’s clipped. S...
14/03/2026

The final weekend of the Guinness Men’s Six Nations is here. 🏈

But matchday isn’t just 80 minutes anymore.

It’s clipped. Shared. Debated. Replayed.
So when the final whistle blows… where will the biggest roar come from?

03/02/2026

Ireland’s first fitness race league is going from strength to strength. TRYKA made an electrifying return to the RDS for its second race last weekend, and it did not disappoint.

A sold-out event with 8,000 participants and 7,000 spectators featured explosive 8×800 runs, relentless sledge pushes and burpee broad jumps, the energy was electric from start to finish.

Huge shoutout to every athlete who showed up, pushed their limits and embodied what the incredible TRYKA community is all about. Stronger together, this fitness community delivers intensity, teamwork and an atmosphere like no other.

At Catapult, we create new ways for brands to connect in communities, in culture and in person. The people, the atmosphere and the camaraderie was unmatched.

Video shot by the brilliant team at .sports

Sunset views, copper finishes and a space built for good times ✨We’re so proud to have partnered with Diageo to bring th...
19/01/2026

Sunset views, copper finishes and a space built for good times ✨

We’re so proud to have partnered with Diageo to bring the Don Julio and Roe & Co experiences to the newly opened Díon Rooftop Restaurant & Bar - already shaping up to be one of Dublin’s most iconic spaces.

From the immersive Roe & Co flavour journey, to the Don Julio 1942 stage and the Grand Bar, every detail was designed to elevate the experience and leave a lasting impression.

It’s been brilliant to see the rooftop so busy since opening in early December. Huge thanks to the Diageo team for the trust, collaboration and sharp thinking throughout - a dream partnership and a brief we loved bringing to life.

13/01/2026

Our last 12 months in 104 seconds…💥
Two of the biggest football events in the world for FIFA &
Championing belonging for visually impaired Rugby fans
Helping fund the future of global health with
Utilising technology for a better world at
Team building at its best for
Winning 7 Clio Awards.

Across Atlanta, Munich, Johannesburg, London, Washington DC, Chichester, NYC, Dublin,  2025 took us all over the world creating experiences that made brands human - giving them a heartbeat in culture, a valued place in fan communities, and a presence in real lives across the globe.

A heartfelt thank you to all our incredible team, clients  and partners for your ambition, trust and collaboration. We can’t wait to see what we create together in 2026!

19/12/2025

As the year comes to a close, we’ve been fortunate to work on so many incredible projects but we’ve chosen to highlight Eighth Replenishment for its remarkable scale, urgency, and impact.

In Johannesburg, alongside the G20, global leaders showed that even in uncertain times, solidarity can drive real change. It’s been an incredible privilege to work with The Global Fund team on a moment that will help shape the future of global health.

A huge thank you to our clients and partners for your support this year. Wishing you a joyful holiday season and a happy, healthy New Year!

We were delighted to play our part behind one of the most globally watched moments in sport — the FIFA World Cup 2026™ D...
16/12/2025

We were delighted to play our part behind one of the most globally watched moments in sport — the FIFA World Cup 2026™ Draw at the Kennedy Centre in Washington, D.C., the final major set piece before the largest sporting event in 2026.

Moments like this reinforce why we do what we do at Catapult: creating world-class live experiences, supporting ambitious global partners, and helping build meaningful fan communities at scale.

As a creative and production partner to FIFA, we’re looking forward to 2026 — working with the best fans on Earth across the United States, Canada and Mexico, and helping bring the world’s most loved game to life on an unprecedented stage.

Spotlight Session: The Next Era of Women’s Football: Fans, Community, and Commercial Impact ⚽  We’re delighted to announ...
04/12/2025

Spotlight Session: The Next Era of Women’s Football: Fans, Community, and Commercial Impact ⚽
 
We’re delighted to announce an exclusive headline conversation at the Sport for Business Women in Sport Conference, featuring two leaders driving the future of women’s football:
 
David Davies, our Chief Experience Officer at Catapult, will share how innovation in fan engagement is transforming communities and creating commercial impact, drawing on our global experience with FIFA, UEFA, and world-class live experiences.
 
We’re thrilled that Nadia Shahrestani CMgr MCMI, Business Operations Director at Women, will join us to discuss matchday strategy, operational excellence, and the commercial opportunities shaping England’s leading women’s football club.
 
Together, they’ll explore the evolving landscape of women’s football, the power of fans and communities, and the unprecedented commercial opportunities emerging in the sport. A must-attend session for anyone passionate about shaping the future of women’s football!

We’re also looking forward to meeting all the other attendees and partners

The Unseen Work That Makes Global Change Possible Eighth Replenishment wasn’t built in a moment, it was built in thousan...
28/11/2025

The Unseen Work That Makes Global Change Possible

Eighth Replenishment wasn’t built in a moment, it was built in thousands of moments. Behind the scenes, teams navigated complex dynamics, shifting priorities, and an increasingly challenging global landscape. And still, the dedication never wavered.

Being part of this process means seeing how collaboration is forged: through trust, persistence, and genuine belief in what this funding can unlock - stronger health systems, expanded access to care, and millions of lives protected. It’s the kind of work that doesn’t always show up in photos or headlines, but it’s the backbone of global progress.

It was truly a pleasure to work alongside the incredible Global Fund team. We are privileged to support an effort grounded in purpose and collective resolve, and honored to play our part in helping countries come together to drive impact where it matters most.

Putting People First: The Human Effort Behind the Global Fund’s 8th Replenishment 🌍This is a remarkable moment. In a yea...
26/11/2025

Putting People First: The Human Effort Behind the Global Fund’s 8th Replenishment 🌍

This is a remarkable moment. In a year when many predicted the end of global solidarity, our partners have proven otherwise,” Philippe Sands

In a world where crises often dominate the headlines, 8th Replenishment is a reminder of what becomes possible when humanity takes centre stage. Yes, the $11.34 billion already pledged is extraordinary - but it’s the people behind those numbers who made this moment real.

Teamwork, connection, collaboration, shared values, inclusion - resulting in transformative change.

From community advocates who elevated lived experience, to partners across governments, civil society, and the private sector who chose collective action over uncertainty — this replenishment was built by human determination at every level.

Behind the global stage in Johannesburg, we had the privilege of working with the extraordinary Global Fund team, who tirelessly aligned partners and held a bold vision steady through months of complexity. For us, this work was about more than the numbers, it was about amplifying the human stories at the very heart of the Global Fund’s mission.

3 Infectious Diseases. 23 Million Lives. $11.34 Billion. Global Commitment Shines Through Uncertain Times at the G20 🇿🇦 ...
26/11/2025

3 Infectious Diseases. 23 Million Lives. $11.34 Billion.
Global Commitment Shines Through Uncertain Times at the G20 🇿🇦

Saving 23 million lives in three years — that’s the kind of goal that makes you focus. Last Friday in Johannesburg, staged their 8th Replenishment alongside the . A pivotal moment to accelerate the fight to end AIDS, TB and Malaria, requiring collaboration at it’s best - convening heads of state and government, civil society, communities, multilateral partners and the private sector.

With international aid under unprecedented pressure and the global landscape more challenging than ever, the urgency for collective action has never been clearer. That’s why the early results of The Global Fund’s Eighth Replenishment are so remarkable.

Despite geopolitical tensions, economic strain, and growing domestic priorities, donors have stepped up—already pledging $11.34 billion to sustain the global fight against Malaria, AIDS and TB. A powerful reminder that even in difficult moments, solidarity is still possible and still transformative.

What an incredible privilege to work with The Global Fund team over the last year, and be part of this truly transformational moment.

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